News Stories

ETC at the 2020 NAB Show

The 2020 NAB Show runs April 18 – 22 in Las Vegas, and ETC continues its participation with the annual convention.  This year Erik Weaver, ETC’s director of special projects, is producing 4 sessions across 3 days (April 20 – 22) for the Tomorrow’s Tech track.  Panels and presentations will include MovieLabs’ 2030 Vision, Virtual Beings, Using AI for content, VFX and API standards, and next generation media storage. Use code EP06 for a FREE* Exhibits Pass or to save $100 off the NAB Show Conference. *All Read More

USC Student Panel Address Media Questions at ETC’s December All Members Meeting

A panel of six USC undergraduates from the Iovine & Young Academy and Dornsife College of LA&S spent an hour answering questions about their media habits asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do they get their recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Listen to this 9-minute highlight Read More

ETC’s Digital Town Square Symposium on 5G

The Entertainment Technology Center at USC held its Digital Town Square, 5G: Planning and Piloting First M&E Services, on December 10, 2019, hosted by ETC member company, Bluescape, at the Haworth Furniture Showroom Penthouse in Los Angeles.  Industry experts invited to the half-day forum discussed 5G technologies’ impact upon media and entertainment production, composition, distribution, and consumption. Presentations and a panel covered topics ranging from the transforming nature of storytelling to the more granular and technical aspects of networked production. The Program: 5G Fixed Wireless: Cable in the Crossfire Bill Read More

ETC’s Fall IM Challenge Receives 26 Submissions, 4 Finalists

The Entertainment Technology Center at USC, which kicked off its Fall semester Immersive Media challenge on September 5th, received 26 submissions from students and recent graduates from various disciplines. Organized by ETC’s Immersive Media Initiative lead Phil Lelyveld, the IM Challenge calls upon students and recent graduates to ideate an immersive experience that, while not possible or easily built now, should be possible to build in 3-5 years. This is ETC’s second IM Challenge, the first having taken place during Spring 2019, which received 14 submissions.  Students Read More

AP Subcommittees Release White Papers

Two of ETC’s Adaptive Production project’s working groups — Archiving and Blockchain — have released white papers on potentially disruptive innovations with support from ETC member and non-member M&E companies.  This quarter, the Archiving working group explored preservation in the cloud and the Blockchain working group examined identity and supply chain management in white papers. The papers may be found under the Publications tab of ETC’s website. The Archiving sub-committee, co-chaired by Paramount Pictures’ Andrea Kalas, published a white paper that tackles the idea of fixity in Read More

Videos from vETC | The Grand Convergence 2019: Innovation & Integration Now Available

The Entertainment Technology Center at USC released videos from its latest series, “vETC  | The Grand Convergence 2019: Innovation and Integration,” on its YouTube Channel.  This 5th annual virtual conference, recording significant presentations of emerging technologies and their impact on the M&E industry, was held at 2 Los Angeles locations:  Technicolor Experience Center, August 27th, and the Google Spruce Goose Airship, August 28th.  The program’s areas of concentration include AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming.  Panels and speakers presented concepts, workflows, business Read More

Highlights

Spring 2020 Immersive Media Challenge has begun

Think like a futurist!
  • Come up with a concept for an engaging experience that should be buildable in 3-5 years
  • Explain what needs to happen that will make building it possible
  • Articulate why your assumptions are reasonable
 Instructions and details are here.
 
The deadline for your brief first-pass answers to the six questions is midnight Wed., Feb. 5th.

ETC Events

ETC Executive Board Meeting – Board Members Only
ETC@USC
March 5, 2020

ETC All Members Meeting
ETC@USC
March 19, 2020

ETC Executive Board Meeting – Board Members Only
ETC@USC
June 4, 2020

ETC All Members Meeting 
USC SCA
June 18, 2020

Industry Events

HPA Tech Retreat – www.hpaonline.com
February 17-21, 2020
Rancho Mirage, CA

SXSW www.sxsw.com
March 13-22, 2020
Austin, TX

CinemaCon www.cinemacon.com
March 30 – April 2, 2020
Las Vegas, NV

NAB Show – www.nabshow.com
April 18-22, 2020
Las Vegas, NV

Digital Hollywood Spring – www.nabshow.com
May 19-21, 2020
Los Angeles, CA

Cine Gear Expo – www.nabshow.com
June 4-7, 2020
Hollywood, CA

Siggraph www.s2020.siggraph.org
July 19-23, 2020
Washington, DC

IBC Conference & Exhibition – www.show.ibc.org 
September 11-15, 2020
RAI, Amsterdam, Netherlands

SMPTE Technical Conference – www.smpte.org 
October 19-22, 2020
Los Angeles, CA

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