News Stories

Interactive Media Challenge Pre-visualizations Presented at Fall Kickoff

The Entertainment Technology Center at USC kicked off its exciting new Fall semester Immersive Media challenge on Thursday, September 5th. At the event, the winners of the past Spring semester’s Immersive Media Challenge premiered their pre-visualizations that were crafted with the support of mentors from the sponsoring companies and ETC. The results of the Spring semester Immersive Media Challenge judging were announced on May 29, 2019. Four projects were selected for further support and funding to create pre-visualizations of the submitters’ ideas. With the support of Challenge Read More

Videos from vETC | The Grand Convergence 2019: Innovation & Integration Now Available

The Entertainment Technology Center at USC released videos from its latest series, “vETC  | The Grand Convergence 2019: Innovation and Integration,” on its YouTube Channel.  This 5th annual virtual conference, recording significant presentations of emerging technologies and their impact on the M&E industry, was held at 2 Los Angeles locations:  Technicolor Experience Center, August 27th, and the Google Spruce Goose Airship, August 28th.  The program’s areas of concentration include AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming.  Panels and speakers presented concepts, workflows, business Read More

Studio Technology Leaders Dinner 2019

Original article and reporting by Debra Kaufman, ETCentric. The Entertainment Technology Center @ the University of Southern California held its 8th annual Studio Technology Leaders Dinner on June 26th, coinciding with the 26th anniversary of ETC’s founding. The event, underwritten by supporting sponsor Equinix and contributing sponsor WekaIO, honored industry leader Leon Silverman with the Bob Lambert Technology Leadership Award and featured a panel on some of the industry’s most pressing issues in “Media Fundamentals in Flex: Conflict, Chaos or Collaboration.” Executive director & CEO Ken Williams (below) Read More

USC Students Speak on Media Habits and Consumption

At our June 20th All Members Meeting, ETC invited students from the University of Southern California to participate in a panel where they voiced their observations of current youth media consumption and to speculate the future of interactive media. The panel was moderated by ETC’s Immersive Media Initiative Director Phil Lelyveld. In order to engage with industry leaders on these topics, the students drew from observations of their families, analysis of their own personal preferences, and consideration of their academic studies.   Our participating panelists included:  Anil Ramakrishna Read More

ETC at NAB – Adaptive Production and AI

Adaptive Production and AI were front and center for The Entertainment Technology Center@USC at this year’s NAB Show on April 10th.  Under the NXT Tech Symposium, 3 sessions programmed by our Adaptive Production director, Seth Levenson, discussed current state, findings, and perspectives. Preservation in the Cloud 9:00 AM – 10:20 AM The cloud allows for revolutionary gains in speed, flexibility, and collaboration, but the supposed benefit of “weightless” and “floating” data poses a challenge of preservation. When the infrastructure is no longer under your control, how can you Read More

ETC’s Adaptive Production Project Subcommittees

The Adaptive Production project directed by Seth Levenson at ETC formed subcommittee-style working groups for specialized focuses within the field of adaptive production. Testing implementation and feasibility of specialized projects, these groups, who meet regularly, are comprised of ETC’s current member companies and industry leaders. The Blockchain working group, co-chaired by Randy Zhang, senior solutions architect at Cisco, investigates potential applications of blockchain in M&E. Specific deliverables include where blockchain is applicable, where blockchain may be applicable with new technology, and where it is not applicable at Read More


Fall Semester Immersive Media Challenge

What is the Immersive Media Challenge?

  • Come up with a concept for an engaging experience that should be buildable in 3-5 years.
  • Explain what needs to happen that will make building it possible.
The Entertainment Technology Center at USC (ETC@USC) invites students and recent grads to participate in an Immersive Media Challenge.  The ETC@USC is funded by the major Hollywood studios and Tech companies to help them recognize and prepare for “the ‘next‘ next new thing”.

Click here 
to see more information about the Immersive Media Challenge:
  • why you should participate
  • the submission format
  • the challenge timeline

ETC Events

Adaptive Production – VFX Standards
March 20. 2019

ETC All Members Meeting
March 21, 2019

Adaptive Production – Blockchain
March 27. 2019

DTS 5G:  The Next Wave in Media Transformation – By Invitation Only
March 28, 2019

Adaptive Production – Archiving
April 3, 2019

ETC Nex Gen Tech Symposium @ NAB Show
LVCC – N257
April 10, 2019

ETC Executive Board Meeting – Board Members Only
June 6, 2019

ETC All Members Meeting 
June 20, 2019

ETC Studio Technology Leaders Dinner – By Invitation Only
USC Town & Gown
June 26, 2019


Industry Events