Production environment representing ETC work in media technology

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

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Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

September 2, 2026

Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

September 1, 2026

Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

August 31, 2026

Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Featured Research

Current projects advancing the intersection of entertainment and technology

Narrative Context ProtocolOngoing

Narrative Context Protocol

Exploring new frameworks for story, metadata, attribution, provenance, interoperability, and distribution in a media landscape assisted by generative tools.

Archived ProjectsArchive

Archived Projects

Legacy projects from ETC

AI & Emergent MediaOngoing

AI & Emergent Media

Researching production workflows that combine physical stages, real-time rendering, LED volumes, and adaptive creative pipelines.

AI & Enterprise SystemsOngoing

AI & Enterprise Systems

Examining how artificial intelligence can support creative teams while raising important questions about authorship, labor, standards, and responsibility.

View All Research Projects

Industry News

Curated developments from across the entertainment technology sector

StreamingVarietyNov 2, 2026

Roku Delivers Another Stellar Quarter: Q3 Sales Soar 24% as Media and Entertainment Ad Spending Sees Biggest Growth in Four Years

Roku reported Q3 sales increased 24% to $1.50 billion.

EventsDeadlineNov 2, 2026

The American French Film Festival At 30: Building Bridges Between French Cinema & Hollywood

The American French Film Festival begins its 30th edition tomorrow with 60 French films and series.

AI in MediaFast CompanyNov 2, 2026

Elon Musk wants to take on Verizon, AT&T, and T-Mobile. He may have found a way

SpaceX is reportedly in talks to acquire Boost Mobile or gain network access.

Industry InsightsSports Video Group NewsNov 2, 2026

ESPN Tips Off College Hoops Season With Expanded REMI, Specialty Cameras, Major Players Era Production

ESPN's college hoops season features expanded REMI, specialty cameras, and major players era production.

Industry InsightsCord Cutters NewsNov 2, 2026

Roku Edges Out Samsung as Top Smart TV OS Among Cord Cutters

Roku has narrowly claimed the top spot among smart TV operating systems used by cord cutters, edging out Samsung in a survey of 1,399 households that have dropped traditional.

Industry InsightsMashableNov 2, 2026

OpenAI is making a major change to ChatGPT interface

OpenAI plans to merge ChatGPT's Chat and Work tabs.

StreamingForbesNov 2, 2026

The Behind-The-Scenes Partnership That Kept 400 Live TV Channels On Air

Spectrum Business partnered with Globecast to ensure 400 live TV channels remained on air during a broadcast hub relocation.

AI in MediaTechCrunchNov 2, 2026

Readwise takes on Amazon’s Kindle and Goodreads with its new app for book lovers

Readwise Books launches an app combining an e-book store and reading tracker to challenge Amazon.

Industry InsightsLos Angeles TimesNov 2, 2026Subscription Required

Newsom proposes $1-billion cap for film and TV tax incentive

Newsom proposes a $1-billion cap for California's film and TV tax incentive.

Industry InsightsPetaPixelNov 2, 2026

All-New Free Affinity App Brings Photo Editing, Sketching, and Vectors to iPad

Affinity photo editing, sketching, and vector app is coming to iPad.

Industry InsightsWiredNov 1, 2026

There’s a Free Video Editor Inside Google Drive That Anyone Can Use

Google Drive offers a free video editor called Google Vids.

CinematographyWiredNov 1, 2026

The Hollywood Color Nerd Who Shot ‘Knives Out’ Explains His Viral iPhone Camera App

The Chromagraph Camera app costs $13 and processes iPhone photos with the same color math Rian Johnson’s cinematographer, Steve Yedlin, uses for film.

AI in MediaSiliconANGLEOct 31, 2026