News Stories

Interactive Media Challenge Pre-visualizations Presented at Fall Kickoff

The Entertainment Technology Center at USC kicked off its exciting new Fall semester Immersive Media challenge on Thursday, September 5th. At the event, the winners of the past Spring semester’s Immersive Media Challenge premiered their pre-visualizations that were crafted with the support of mentors from the sponsoring companies and ETC. The results of the Spring semester Immersive Media Challenge judging were announced on May 29, 2019. Four projects were selected for further support and funding to create pre-visualizations of the submitters’ ideas. With the support of Challenge Read More

vETC | The Grand Convergence 2019: Innovation & Integration

The Entertainment Technology Center at USC produced its latest series, “vETC  | The Grand Convergence 2019: Innovation and Integration,” at its 5th annual virtual conference, August 27-28, 2019, in Los Angeles. ETC recorded significant presentations of emerging technologies and their impact on the M&E industry.  The program’s areas of concentration include AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming.  Speakers presented concepts, workflows, business models, case studies, etc., and another announcement will be made once the presentations are posted on our YouTube channel. For Read More

Studio Technology Leaders Dinner 2019

Original article and reporting by Debra Kaufman, ETCentric. The Entertainment Technology Center @ the University of Southern California held its 8th annual Studio Technology Leaders Dinner on June 26th, coinciding with the 26th anniversary of ETC’s founding. The event, underwritten by supporting sponsor Equinix and contributing sponsor WekaIO, honored industry leader Leon Silverman with the Bob Lambert Technology Leadership Award and featured a panel on some of the industry’s most pressing issues in “Media Fundamentals in Flex: Conflict, Chaos or Collaboration.” Executive director & CEO Ken Williams (below) Read More

USC Students Speak on Media Habits and Consumption

At our June 20th All Members Meeting, ETC invited students from the University of Southern California to participate in a panel where they voiced their observations of current youth media consumption and to speculate the future of interactive media. The panel was moderated by ETC’s Immersive Media Initiative Director Phil Lelyveld. In order to engage with industry leaders on these topics, the students drew from observations of their families, analysis of their own personal preferences, and consideration of their academic studies.   Our participating panelists included:  Anil Ramakrishna Read More

ETC at NAB – Adaptive Production and AI

Adaptive Production and AI were front and center for The Entertainment Technology Center@USC at this year’s NAB Show on April 10th.  Under the NXT Tech Symposium, 3 sessions programmed by our Adaptive Production director, Seth Levenson, discussed current state, findings, and perspectives. Preservation in the Cloud 9:00 AM – 10:20 AM The cloud allows for revolutionary gains in speed, flexibility, and collaboration, but the supposed benefit of “weightless” and “floating” data poses a challenge of preservation. When the infrastructure is no longer under your control, how can you Read More

ETC’s Digital Town Square Discussed 5G

The Entertainment Technology Center at USC hosted a half-day forum on 5G as the next wave of media transformation on March 28, 2019, 1:00 PM – 5:30 PM, in Downtown Los Angeles. The advent of 5G technologies is poised to transform entertainment supply chain, workflows, Hollywood enterprise relationships, and the very nature of the content itself. The agenda included explorative talks, panels, and presentations to define the 5G system of technologies, its transformative prospects for content creation, distribution, and consumption, raise discussion over the technology’s allowance of Read More

Highlights

Fall Semester Immersive Media Challenge

What is the Immersive Media Challenge?

  • Come up with a concept for an engaging experience that should be buildable in 3-5 years.
  • Explain what needs to happen that will make building it possible.
The Entertainment Technology Center at USC (ETC@USC) invites students and recent grads to participate in an Immersive Media Challenge.  The ETC@USC is funded by the major Hollywood studios and Tech companies to help them recognize and prepare for “the ‘next‘ next new thing”.

Click here 
to see more information about the Immersive Media Challenge:
  • why you should participate
  • the submission format
  • the challenge timeline

ETC Events

Adaptive Production – VFX Standards
ETC@USC
March 20. 2019

ETC All Members Meeting
ETC@USC
March 21, 2019

Adaptive Production – Blockchain
ETC@USC
March 27. 2019

DTS 5G:  The Next Wave in Media Transformation – By Invitation Only
Haworth|Bluescape
March 28, 2019

Adaptive Production – Archiving
ETC@USC
April 3, 2019

ETC Nex Gen Tech Symposium @ NAB Show
LVCC – N257
April 10, 2019

ETC Executive Board Meeting – Board Members Only
ETC@USC
June 6, 2019

ETC All Members Meeting 
USC SCA
June 20, 2019

ETC Studio Technology Leaders Dinner – By Invitation Only
USC Town & Gown
June 26, 2019

 

Industry Events

Youtube

SlideShare