The Entertainment Technology Center at USC is hosting its next Digital Town Square, 5G: Planning and Piloting First M&E Services, on December 10, 2019, from 10:15am to 4:30pm in downtown Los Angeles.  ETC will be inviting industry experts to a half-day forum discussing 5G technologies’ impact upon media and entertainment production, composition, distribution, and consumption. There will be presentations and a panel covering topics ranging from the transforming nature of storytelling to the more granular and technical aspects of networked production. Speaker Line Up: Andrew Alleman, Chief Read More

The Entertainment Technology Center at USC, which kicked off its Fall semester Immersive Media challenge on September 5th, received 26 submissions from students and recent graduates from various disciplines. Organized by ETC’s Immersive Media Initiative lead Phil Lelyveld, the IM Challenge calls upon students and recent graduates to ideate an immersive experience that, while possible or easily built now, should be possible to build in 3-5 years. This is ETC’s second IM Challenge, the first having taken place during Spring 2019, which received 14 submissions.  Students detail Read More

Two of ETC’s Adaptive Production project’s working groups — Archiving and Blockchain — have released white papers on potentially disruptive innovations with support from ETC member and non-member M&E companies.  This quarter, the Archiving working group explored preservation in the cloud and the Blockchain working group examined identity and supply chain management in white papers. The papers may be found under the Publications tab of ETC’s website. The Archiving sub-committee, co-chaired by Paramount Pictures’ Andrea Kalas, published a white paper that tackles the idea of fixity in Read More

The Entertainment Technology Center at USC released videos from its latest series, “vETC  | The Grand Convergence 2019: Innovation and Integration,” on its YouTube Channel.  This 5th annual virtual conference, recording significant presentations of emerging technologies and their impact on the M&E industry, was held at 2 Los Angeles locations:  Technicolor Experience Center, August 27th, and the Google Spruce Goose Airship, August 28th.  The program’s areas of concentration include AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming.  Panels and speakers presented concepts, workflows, business Read More

Original article and reporting by Debra Kaufman, ETCentric. The Entertainment Technology Center @ the University of Southern California held its 8th annual Studio Technology Leaders Dinner on June 26th, coinciding with the 26th anniversary of ETC’s founding. The event, underwritten by supporting sponsor Equinix and contributing sponsor WekaIO, honored industry leader Leon Silverman with the Bob Lambert Technology Leadership Award and featured a panel on some of the industry’s most pressing issues in “Media Fundamentals in Flex: Conflict, Chaos or Collaboration.” Executive director & CEO Ken Williams (below) Read More

At our June 20th All Members Meeting, ETC invited students from the University of Southern California to participate in a panel where they voiced their observations of current youth media consumption and to speculate the future of interactive media. The panel was moderated by ETC’s Immersive Media Initiative Director Phil Lelyveld. In order to engage with industry leaders on these topics, the students drew from observations of their families, analysis of their own personal preferences, and consideration of their academic studies.   Our participating panelists included:  Anil Ramakrishna Read More