News Stories

ETC at the 2020 NAB Show

The 2020 NAB Show runs April 18 – 22 in Las Vegas, and ETC continues its participation with the annual convention.  This year Erik Weaver, ETC’s director of special projects, is producing 4 sessions across 3 days (April 20 – 22) for the Tomorrow’s Tech track.  Panels and presentations will include MovieLabs’ 2030 Vision, Virtual Beings, Using AI for content, VFX and API standards, and next generation media storage. Use code EP06 for a FREE* Exhibits Pass or to save $100 off the NAB Show Conference. *All Read More

USC Student Panel Address Media Questions at ETC’s December All Members Meeting

A panel of six USC undergraduates from the Iovine & Young Academy and Dornsife College of LA&S spent an hour answering questions about their media habits asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do they get their recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Listen to this 9-minute highlight Read More

ETC’s Digital Town Square Symposium on 5G

The Entertainment Technology Center at USC held its Digital Town Square, 5G: Planning and Piloting First M&E Services, on December 10, 2019, hosted by ETC member company, Bluescape, at the Haworth Furniture Showroom Penthouse in Los Angeles.  Industry experts invited to the half-day forum discussed 5G technologies’ impact upon media and entertainment production, composition, distribution, and consumption. Presentations and a panel covered topics ranging from the transforming nature of storytelling to the more granular and technical aspects of networked production. The Program: 5G Fixed Wireless: Cable in the Crossfire Bill Read More

ETC’s Fall IM Challenge Receives 26 Submissions, 4 Finalists

The Entertainment Technology Center at USC, which kicked off its Fall semester Immersive Media challenge on September 5th, received 26 submissions from students and recent graduates from various disciplines. Organized by ETC’s Immersive Media Initiative lead Phil Lelyveld, the IM Challenge calls upon students and recent graduates to ideate an immersive experience that, while not possible or easily built now, should be possible to build in 3-5 years. This is ETC’s second IM Challenge, the first having taken place during Spring 2019, which received 14 submissions.  Students Read More

AP Subcommittees Release White Papers

Two of ETC’s Adaptive Production project’s working groups — Archiving and Blockchain — have released white papers on potentially disruptive innovations with support from ETC member and non-member M&E companies.  This quarter, the Archiving working group explored preservation in the cloud and the Blockchain working group examined identity and supply chain management in white papers. The papers may be found under the Publications tab of ETC’s website. The Archiving sub-committee, co-chaired by Paramount Pictures’ Andrea Kalas, published a white paper that tackles the idea of fixity in Read More

Videos from vETC | The Grand Convergence 2019: Innovation & Integration Now Available

The Entertainment Technology Center at USC released videos from its latest series, “vETC  | The Grand Convergence 2019: Innovation and Integration,” on its YouTube Channel.  This 5th annual virtual conference, recording significant presentations of emerging technologies and their impact on the M&E industry, was held at 2 Los Angeles locations:  Technicolor Experience Center, August 27th, and the Google Spruce Goose Airship, August 28th.  The program’s areas of concentration include AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming.  Panels and speakers presented concepts, workflows, business Read More


Spring 2020 Immersive Media Challenge Final Submissions, 4 Winners Picked

The Entertainment Technology Center at USC’s Spring 2020 semester Immersive Media challenge kicked off on January 29th for students and recent graduates from various disciplines. ETC’s Immersive Media Experience director Phil Lelyveld called upon submitters to ideate an immersive experience that, while not possible or easily built now, should be possible to build in 3-5 years.  New to this third ETC Immersive Media Challenge was the question; how will 5G impact the experience?

Students detailed what technological advancements need to take place in order to make their idea work and explain the reasoning behind their assumptions that those advancement will happen.

Participants were asked to answer 6 questions and create a 3-minute pitch video for the idea.

A panel of senior executives from the ETC member companies reviewed and ranked all of the submissions based on how well they accomplished the criteria of “a great idea, well told.”

The four winners are (in no particular order); Audio-Visual Animation by Jack Vomacka, Mind Palace by Sam Clempson, Affa Streaming AI Experience by Courtney Zhang, and MIC (ML for In-game Content) by Lance Newby.

Here are all of the Spring 2020 submissions.

  • Audio-Visual Animation by Jack Vomacka – Audiences of theme park attractions featuring animatronics must be kept at a sufficient distance so they do not get the chance to notice the concealed machinery. With Audio-Visual Animation, computer-generated characters will be free to move in a real-life space, no longer tethered to machinery. 6 AnswersPitch Video.
  • Telepresent Rooms by Laura Roed – Telepresent Rooms are a network of highly immersive 3D video viewing rooms, in which users can experience live events from miles away, engage in two-way 3D video calls, and share the moment across continents through the combination of LED Panel Screens, immersive audio, and gesture recognition. 6 AnswersPitch Video.

  • CleanEarth by Vivika Kapoor – This will be a game in which users can look at their phone to see their surroundings with added litter, pollution, etc through augmented reality, basically showing them what their surroundings would look like in the future if we, as a global community, don’t change our harmful habits. However, if the user performs certain tasks in the real world that help the environment, they earn in-game points and some trash or pollution will be removed from their app’s “world”. 6 AnswersPitch Video.
  • Mind Palace by Sam Clempson – Mind Palace brings memory-improvement tricks into the third dimension, by create rooms for placing memory cues in space and establishing links among the memories.  Mind Palace integrates a web browser, cloud file storage system, and more into visualized augmented reality. These spaces are interactive: objects in this augmented world are tangible and malleable layers in virtual space. 6 AnswersPitch Video.
  • Affa Streaming AI Experience by Courtney Zhang – Scroll No More, AI Affectiva Recommending Content Through Speech Emotion Detection. Affa uses a blend of personal data analytics, content metadata analysis, and emotional detection tools to make content recommendations based on your current mood. 6 AnswersPitch Video.

  • MIC (ML for In-game Content) by Lance Newby – MIC will make use of the latest in machine learning (ML) to turn your voice and normal conversations with NPCs into a natural, interactive and immersive tool for making decisions, and changing how the storyline plays out, in real-time, within the games we love and play. It turns Non-Playable Characters into minor characters who participate in and can influence the action. 6 AnswersPitch Video.

  • Legends – Meet Your Heroes by Sean Sani – My idea is to utilize advanced projector technology with some AR elements to put your heroes in front of you performing their greatest accomplishments. All in a lifelike setting where everything feels like the day it happened. Legends will put you in the room where it happens. 6 AnswersPitch Video.

ETC Events

ETC All Members Meeting
March 19, 2020

ETC Executive Board Meeting – Board Members Only
June 4, 2020

ETC All Members Meeting 
June 18, 2020

ETC Technology Leaders Dinner (By Invitation Only)
USC Town & Gown
June 25, 2020

Industry Events

SXSW – CANCELED (Coronavirus)
March 13-22, 2020
Austin, TX

March 30 – April 2, 2020
Las Vegas, NV

NAB Show –
April 18-22, 2020
Las Vegas, NV

Digital Hollywood Spring –
May 19-21, 2020
Los Angeles, CA

Cine Gear Expo –
June 4-7, 2020
Hollywood, CA

July 19-23, 2020
Washington, DC

IBC Conference & Exhibition – 
September 11-15, 2020
RAI, Amsterdam, Netherlands

SMPTE Technical Conference – 
October 19-22, 2020
Los Angeles, CA