News Stories

The Future of M&E in a Time of Radical Change

The Media and Entertainment industry, like many others, has been deeply affected by current events. Increased streaming demands and unprecedented stress on infrastructure have forced media companies to quickly adapt and accelerate their digital transformation, yet the future remains uncertain. How will this unprecedented crisis affect content product and distribution? Who will be the winners and losers in the aftermath? What technologies will move to the forefront? Join Equinix and ETC for an insightful and provocative conversation with an array of industry experts and thought leaders as Read More

ETC at NAB Show Express – Register Now

NAB Show Express is Wednesday, May 13 and Thursday, May 14, 2020.  Register now for this free digital experience and see ETC sessions programmed by Erik Weaver, ETC’s director of special projects.  Digital Storage for Next Generation Media explores the trends in video storage capacity, performance and latency requirements and look at how new storage architectures including NVMe-oF, persistent memories, storage accelerators and other technologies will enable 4K and even 8K media data centers in the near future.  In a virtual beings presentation, “Building Character,” ILMxLAB’s Michael Read More

Spring 2020 Immersive Media Challenge Final Submissions, 4 Winners Picked

The Entertainment Technology Center at USC’s Spring 2020 semester Immersive Media challenge kicked off on January 29th for students and recent graduates from various disciplines. ETC’s Immersive Media Experience director Phil Lelyveld called upon submitters to ideate an immersive experience that, while not possible or easily built now, should be possible to build in 3-5 years.  New to this third ETC Immersive Media Challenge was the question; how will 5G impact the experience? Students detailed what technological advancements need to take place in order to make their Read More

USC Student Panel Address Media Questions at ETC’s December All Members Meeting

A panel of six USC undergraduates from the Iovine & Young Academy and Dornsife College of LA&S spent an hour answering questions about their media habits asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do they get their recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Listen to this 9-minute highlight Read More

ETC’s Digital Town Square Symposium on 5G

The Entertainment Technology Center at USC held its Digital Town Square, 5G: Planning and Piloting First M&E Services, on December 10, 2019, hosted by ETC member company, Bluescape, at the Haworth Furniture Showroom Penthouse in Los Angeles.  Industry experts invited to the half-day forum discussed 5G technologies’ impact upon media and entertainment production, composition, distribution, and consumption. Presentations and a panel covered topics ranging from the transforming nature of storytelling to the more granular and technical aspects of networked production. The Program: 5G Fixed Wireless: Cable in the Crossfire Bill Read More

ETC’s Fall IM Challenge Receives 26 Submissions, 4 Finalists

The Entertainment Technology Center at USC, which kicked off its Fall semester Immersive Media challenge on September 5th, received 26 submissions from students and recent graduates from various disciplines. Organized by ETC’s Immersive Media Initiative lead Phil Lelyveld, the IM Challenge calls upon students and recent graduates to ideate an immersive experience that, while not possible or easily built now, should be possible to build in 3-5 years. This is ETC’s second IM Challenge, the first having taken place during Spring 2019, which received 14 submissions.  Students Read More


Virtual Industry Events

NAB 2020 Digital ExperienceNABShow Express
May 13 – 14, 2020 | On-demand
Includes ETC sessions: “Digital Storage for Next Generation Media” and a virtual beings presentation, “Building Character”

ETC / Cloudian – Object Storage for Media – What You Need To Ask
May 14, 2020 | 9:00am PT

  • Key benefits of object storage
  • Integration methods for the media and entertainment workflows
  • Suitability for video editing, transcoding, and video streaming

ETC / CloudianThe Economics of Cloud and Object Storage
May 28, 2020 | 9:00am PT

  • Pros and cons of consumption-based storage-as-a-service offerings
  • How SaaS approaches compare to investing in private cloud storage
  • Real cost of ownership for tape libraries
  • Tools and strategies for long-range data storage financial planning

ETC / CloudianBringing the Workflow Together: An Interview with DNAFabric
June 11, 2020 | 9:00am PT

  • How to effectively manage all the data storage as the media assets continue to pile up
  • How to “right-size” the multiple tiers of data storage and prevent overspend
  • The challenges of managing both distributed data centers as well as distributed users
  • Breaking down the barriers between on-prem and public cloud storage

ETC Events

ETC Executive Board Meeting – Board Members Only
June 4, 2020

ETC All Members Meeting 
June 18, 2020