News Stories

ETC’s Digital Town Square Breaks Down “Ripple Effect”

The next ETC Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — will be hosted by Equinix and the Entertainment Technology Center@USC on November 19, 1:00-3:00 pm PST. Free and open to the public, the webinar will dive into “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. To confirm your virtual front row seat to Read More

ICYMI: ETC’s “Ripple Effect” Looks at Production in a Pandemic

ETC provided some insight of the successes and challenges encountered on its r&d short film production, “Ripple Effect,” Tuesday, September 2nd at the kickoff of NAB’s online series, Collectively Speaking.  During the series’ Show & Tell Sessions, ETC’s behind-the-scenes looked at how production teams are adapting to and adopting the new rule book for safely re-opening in the time of COVID-19.  Erik Weaver, ETC’s Director of Adaptive Production and Special Projects moderated the panel, “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability,” with experts discussing the problems and adjustments of producing Read More

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication. The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, Read More

ETC’s Digital Town Square Symposium on 5G

The Entertainment Technology Center at USC held its Digital Town Square, 5G: Planning and Piloting First M&E Services, on December 10, 2019, hosted by ETC member company, Bluescape, at the Haworth Furniture Showroom Penthouse in Los Angeles.  Industry experts invited to the half-day forum discussed 5G technologies’ impact upon media and entertainment production, composition, distribution, and consumption. Presentations and a panel covered topics ranging from the transforming nature of storytelling to the more granular and technical aspects of networked production. The Program: 5G Fixed Wireless: Cable in the Crossfire Bill Read More

AP Subcommittees Release White Papers

Two of ETC’s Adaptive Production project’s working groups — Archiving and Blockchain — have released white papers on potentially disruptive innovations with support from ETC member and non-member M&E companies.  This quarter, the Archiving working group explored preservation in the cloud and the Blockchain working group examined identity and supply chain management in white papers. The papers may be found under the Publications tab of ETC’s website. The Archiving sub-committee, co-chaired by Paramount Pictures’ Andrea Kalas, published a white paper that tackles the idea of fixity in Read More

Videos from vETC | The Grand Convergence 2019: Innovation & Integration Now Available

The Entertainment Technology Center at USC released videos from its latest series, “vETC  | The Grand Convergence 2019: Innovation and Integration,” on its YouTube Channel.  This 5th annual virtual conference, recording significant presentations of emerging technologies and their impact on the M&E industry, was held at 2 Los Angeles locations:  Technicolor Experience Center, August 27th, and the Google Spruce Goose Airship, August 28th.  The program’s areas of concentration include AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming.  Panels and speakers presented concepts, workflows, business Read More

Highlights

ETC Events

Digital Town Square (Register here)
Breaking Down “Ripple Effect:” A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production
November 19, 2020

ETC Executive Board Meeting – Board Members Only
Online
December 3, 2020

ETC All Members Meeting 
Online
December 10, 2020

Check out ETC’s latest r&d film project, RIPPLE EFFECT

Youtube

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