News Stories

vETC at IBC2023: Path of Sustainable Innovation

ETC is hosting its 9th vETC virtual conference at this year’s (IBC) in Amsterdam, Sep 15th, 16th, 17th and 18th (Hall 7 Booth C28). vETC highlights significant presentations of emerging technologies and their impact on the M&E industry. This event’s speakers will explore how procedural generation machine, learning, and other tools affect, computer vision problems. We will explore nerves and other amazing new tools that help simplify building 3-D worlds along with many other cutting-edge technologies. The sessions will be recorded and posted on ETC’s YouTube channel. Support with key Read More

ETC Hosts Sessions at SIGGRAPH Conference in LA

ETC@USC is hosting its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – explores how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth Read More

ETC Releases Three of Four Sections of “Fathead” Virtual Production White Paper

The Entertainment Technology Center@USC has released its case study entitled “Fathead: Virtual Production & Beyond.” Section 1 of the four-part white paper is “Cloud Computing: Growth Without Bounds” highlighting innovative work on the production done entirely in the cloud minus the shoot on set.  Section 2 of the white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera Read More

Synthetic Media Summit June 8 at USC

  The Entertainment Technology Center at the University of Southern California held its inaugural Synthetic Media Summit on June 8 on the USC campus to chart the course of AI-driven future.  As artificial intelligence promises to change the way media content is produced, distributed and consumed, even altering the nature of media itself, are we fully ready?  This high-level event included top AI experts and media executives who discussed the state, media use cases, and ethics of synthetic media for the news and entertainment industries. The Speakers: Read More

vETC at NAB 2023: Democratizing Onset Virtual Productions

ETC hosted its 7th vETC virtual conference at this year’s NAB Show 2023 in Las Vegas, NV, April 16th, 17th and 18th. vETC highlights significant presentations of emerging technologies and their impact on the M&E industry.  This year, speakers presented concepts, workflows, business models, case studies, etc., as it applies to Onset virtual production (OSVP) and the concept of “fix it in pre”.  Market leaders in the field on OSVP will explore advances that will propel us through 2023.  The sessions will be recorded and posted on Read More

ETC Releases its CES 2023 Report

What a difference a year makes. CES 2023 attracted more than 115,000 attendees from 140 countries to Las Vegas where 3,000 companies filled 2 million square feet of exhibit space. Among the major themes relevant to M&E this year were artificial intelligence, the multiverse, AR and immersive experiences, displays, mobility, IoT, and numerous policy and regulation topics. ETC@USC attended the convention with onsite and remote teams, once again blending its in-person tradition with a virtual presence. Our post-show report features extensive coverage and perspectives related to these key creative, Read More


Industry Events

Sundance Film Festival
(January 18-28, Sundance Institute, Park City, $$)

Sports Licensing & Tailgate Show
(January 24-26, Licensing International, Las Vegas, $$)

United Drive-In Theatre Owners Association Convention
(January 29 – February 1, UDITOA, Kissimmee FL, $$)

CTV Can Be a Brand-Safe Haven for Performance Marketers
(January 30, Adweek, MNTN, Webinar)

Display Tech and Data to Advance Virtual Production Techniques
(January 30, ActualTech, Sony, Webinar)

The Data-Driven Warehouse
(January 31, WTWH Media, Webinar)

Is Your Data Ready for AI?
(January 31, Adweek, Salesforce, Webinar)

Better Marketing Teams Start with Better Marketing Managers
(February 1, Adweek, Kern and Partners, Webinar)

European Digital Cinema Forum Conference
(February 6-7, EDCF, Amsterdam, $$)

Fix Disconnected Customer Experiences with a Better Tech Stack
(February 8, Adweek, Epsilon, Webinar)

The Sports Marketer’s Post-Cookie Playbook
(February 13, Adweek, Sportradar, Webinar)

Network Segmentation for Enhanced Cybersecurity
(February 14, Tufin, Webinar)

ETC Events

ETC/Sprockit Symposium  (Panels and 1:1 Start-ups – Invitation Only)
(February 29)

ETC Quarterly Board Meeting (closed meeting)
(March 6)

ETC Quarterly All Members Meeting (closed meeting)
(March 21)