News Stories

ETC to Hold Digital Town Square Symposium on 5G

The Entertainment Technology Center at USC is hosting its next Digital Town Square, 5G: Planning and Piloting First M&E Services, on December 10, 2019, from 10:15am to 4:30pm in downtown Los Angeles.  ETC will be inviting industry experts to a half-day forum discussing 5G technologies’ impact upon media and entertainment production, composition, distribution, and consumption. There will be presentations and a panel covering topics ranging from the transforming nature of storytelling to the more granular and technical aspects of networked production. Speaker Line Up: Andrew Alleman, Chief Read More

ETC’s Fall IM Challenge Receives 26 Submissions, 4 Finalists

The Entertainment Technology Center at USC, which kicked off its Fall semester Immersive Media challenge on September 5th, received 26 submissions from students and recent graduates from various disciplines. Organized by ETC’s Immersive Media Initiative lead Phil Lelyveld, the IM Challenge calls upon students and recent graduates to ideate an immersive experience that, while not possible or easily built now, should be possible to build in 3-5 years. This is ETC’s second IM Challenge, the first having taken place during Spring 2019, which received 14 submissions.  Students Read More

AP Subcommittees Release White Papers

Two of ETC’s Adaptive Production project’s working groups — Archiving and Blockchain — have released white papers on potentially disruptive innovations with support from ETC member and non-member M&E companies.  This quarter, the Archiving working group explored preservation in the cloud and the Blockchain working group examined identity and supply chain management in white papers. The papers may be found under the Publications tab of ETC’s website. The Archiving sub-committee, co-chaired by Paramount Pictures’ Andrea Kalas, published a white paper that tackles the idea of fixity in Read More

Videos from vETC | The Grand Convergence 2019: Innovation & Integration Now Available

The Entertainment Technology Center at USC released videos from its latest series, “vETC  | The Grand Convergence 2019: Innovation and Integration,” on its YouTube Channel.  This 5th annual virtual conference, recording significant presentations of emerging technologies and their impact on the M&E industry, was held at 2 Los Angeles locations:  Technicolor Experience Center, August 27th, and the Google Spruce Goose Airship, August 28th.  The program’s areas of concentration include AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming.  Panels and speakers presented concepts, workflows, business Read More

Studio Technology Leaders Dinner 2019

Original article and reporting by Debra Kaufman, ETCentric. The Entertainment Technology Center @ the University of Southern California held its 8th annual Studio Technology Leaders Dinner on June 26th, coinciding with the 26th anniversary of ETC’s founding. The event, underwritten by supporting sponsor Equinix and contributing sponsor WekaIO, honored industry leader Leon Silverman with the Bob Lambert Technology Leadership Award and featured a panel on some of the industry’s most pressing issues in “Media Fundamentals in Flex: Conflict, Chaos or Collaboration.” Executive director & CEO Ken Williams (below) Read More

USC Students Speak on Media Habits and Consumption

At our June 20th All Members Meeting, ETC invited students from the University of Southern California to participate in a panel where they voiced their observations of current youth media consumption and to speculate the future of interactive media. The panel was moderated by ETC’s Immersive Media Initiative Director Phil Lelyveld. In order to engage with industry leaders on these topics, the students drew from observations of their families, analysis of their own personal preferences, and consideration of their academic studies.   Our participating panelists included:  Anil Ramakrishna Read More

Highlights

Fall Semester Immersive Media Challenge

What is the Immersive Media Challenge?

  • Come up with a concept for an engaging experience that should be buildable in 3-5 years.
  • Explain what needs to happen that will make building it possible.
The Entertainment Technology Center at USC (ETC@USC) invites students and recent grads to participate in an Immersive Media Challenge.  The ETC@USC is funded by the major Hollywood studios and Tech companies to help them recognize and prepare for “the ‘next‘ next new thing”.

Click here 
to see more information about the Immersive Media Challenge:
  • why you should participate
  • the submission format
  • the challenge timeline

ETC Events

Adaptive Production – VFX Standards
ETC@USC
March 20. 2019

ETC All Members Meeting
ETC@USC
March 21, 2019

Adaptive Production – Blockchain
ETC@USC
March 27. 2019

DTS 5G:  The Next Wave in Media Transformation – By Invitation Only
Haworth|Bluescape
March 28, 2019

Adaptive Production – Archiving
ETC@USC
April 3, 2019

ETC Nex Gen Tech Symposium @ NAB Show
LVCC – N257
April 10, 2019

ETC Executive Board Meeting – Board Members Only
ETC@USC
June 6, 2019

ETC All Members Meeting 
USC SCA
June 20, 2019

ETC Studio Technology Leaders Dinner – By Invitation Only
USC Town & Gown
June 26, 2019

 

Industry Events

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