Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

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ETC Welcomes Wendy Aylsworth as Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Integrates Beeble into Film Projects
Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

ETC Remembers Industry Leader Jerry Pierce
People

ETC Remembers Industry Leader Jerry Pierce

The Entertainment Technology Center lost an exceptional friend and Hollywood a true tech visionary when Jerry Pierce passed away April 12. Jerry was a former senior vice president at Universal Studios where he helped guide the transition from film to digital cinema projection. He was instrumental in the advancement of key areas such as DVD, high definition, electronic sell through, and copy protection. Jerry was chairman of the Inter-Society Digital Cinema Forum (ISDCF), which he helped form in 2006, and technical advisor for the National Association of Theatre Owners (NATO).

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Latest from ETC on LinkedIn

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Industry News

Curated developments from across the entertainment technology sector

Industry InsightsTV TechSep 1, 2026

Sony Launches 100+ FAST Channels on Playstation 5 in the U.S.

The entertainment, sports and news content from ABC News, ESPN, Fox, NBCUniversal, NFL Channel, Spotify and others will expand to Bravia TVs later this year.

Industry InsightsAndroid AuthoritySep 2, 2026

YouTube’s latest update solves a surprisingly annoying TV problem

Your TV keeps playing while your phone does all the fiddling.

AI in MediaFast CompanySep 2, 2026

How AWS has embraced AI agents—for itself and its clients

Ruba Borno leads AWS’s Global Specialists and Partners organization, working with companies that use Amazon Web Services to turn AI advances into business impact.

AI in MediaSiliconANGLESep 2, 2026

From metal to model: Private cloud gets an assembly line for production AI

Enterprises moving artificial intelligence from pilot projects into production are discovering that the hard part is no longer the model.

AI in MediaThe Washington PostSep 1, 2026Subscription Required

Who is John Ternus, Apple’s new CEO?

The veteran hardware executive takes over as the $4.7 trillion company has struggled to compete with rivals in artificial intelligence.

AI in MediaPetaPixelSep 1, 2026

Optical Company Starman Buys GoPro for $285 Million, Plans Move Into AI, Defense, and National Security

GoPro has concluded its months-long search for a solution to its financial woes.

AI in MediaVentureBeatSep 1, 2026

Your files stay put: Perplexity’s hybrid AI keeps confidential data off the cloud

Perplexity's hybrid AI routes sensitive data locally, keeping confidential information off the cloud.

Immersive MediaUploadVRAug 29, 2026

Meta Is Working To Spin Off Worlds From The Horizon Mobile App

Meta is preparing to spin off Horizon Worlds into a separate mobile app.

Immersive MediaRoad to VRAug 28, 2026

As VR Gaming Looks for New Footing, the Out-of-Home XR Entertainment Space is Still Building

Out-of-home XR entertainment is still building as VR gaming seeks new footing.

Industry InsightsThe New York TimesAug 27, 2026Subscription Required

Mark Zuckerberg Wants to Make Sure YouTube and TikTok Share His Pain

Meta agreed to change children's app interactions, potentially impacting competitors like YouTube and TikTok.

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