News Stories

ETC Executive Coffee with… (Video highlights)

The Entertainment Technology Center@USC produced a series of hour-long conversations with USC students and ETC member company executives for its Fall 2020 semester “ETC Executive Coffee with…”.  Executives from Universal Pictures, Verizon, Fox, Vubiquity, Equinix, and Dolby each hosted a session, (Universal Pictures hosted 2 sessions) with students from various USC schools including the School of Cinematic Arts, the Iovine & Young Academy, Marshall School of Business, Viterbi School of Engineering, and Annenberg School of Communication and Journalism discussing a wide range of topics like the future Read More

Rescheduled “Ripple Effect”: ETC’s DTS Part 2 – Breaking Down the Virtual Production

On January 20, 2021, the Entertainment Technology Center@USC’s Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down the production of “Ripple Effect.” Through panels discussions about LED hardware to build a large LED Volume and VAD (Virtual Art Department) development, talks focusing on lessons learned, and a keynote by Isaac Campos who will analyze his 12-year journey in the LED panel market and the tools of the technology, this virtual event, co-sponsored by Microsoft Azure, is free Read More

ICYMI: ETC’s Digital Town Square Breaks Down “Ripple Effect” (COVID Case Study)

On November 19, the ETC’s Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — held a 2 1/2 hour event, hosted by Equinix and the Entertainment Technology Center@USC. The webinar examined “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Moderated by ETC’s Erik Weaver, director of the Adaptive Production project, the webinar also included Greg Read More

ICYMI: ETC’s “Ripple Effect” Looks at Production in a Pandemic

ETC provided some insight of the successes and challenges encountered on its r&d short film production, “Ripple Effect,” Tuesday, September 2nd at the kickoff of NAB’s online series, Collectively Speaking.  During the series’ Show & Tell Sessions, ETC’s behind-the-scenes looked at how production teams are adapting to and adopting the new rule book for safely re-opening in the time of COVID-19.  Erik Weaver, ETC’s Director of Adaptive Production and Special Projects moderated the panel, “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability,” with experts discussing the problems and adjustments of producing Read More

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication. The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, Read More

ETC’s Digital Town Square Symposium on 5G

The Entertainment Technology Center at USC held its Digital Town Square, 5G: Planning and Piloting First M&E Services, on December 10, 2019, hosted by ETC member company, Bluescape, at the Haworth Furniture Showroom Penthouse in Los Angeles.  Industry experts invited to the half-day forum discussed 5G technologies’ impact upon media and entertainment production, composition, distribution, and consumption. Presentations and a panel covered topics ranging from the transforming nature of storytelling to the more granular and technical aspects of networked production. The Program: 5G Fixed Wireless: Cable in the Crossfire Bill Read More


ETC Events

Digital Town Square (Open event. Register here)
Breaking Down “Ripple Effect (Part II):”  Virtual Production
NEW DATE: January 20, 2021

Check out ETC’s latest r&d film project, RIPPLE EFFECT