News Stories

Universal Character Model White Paper Released

by Rob Scott / ETC@USC teamed with, Digital Domain, Fable Studio and Write Brothers, Inc. to publish a white paper on an innovative character definition tool that enables casting audience members within a story. The goal is to help construct new immersive experiences across different narrative formats using a variety of authoring systems. The proposal features a Universal Character Model (UCM) that houses all motivations, goals and methods of any specific character in order to create consistent behavior within the fluid context of interactive and dynamic Read More

ETC White Paper Details Best Practices for Virtual Production

The Entertainment Technology Center@USC produced a live-action short, “Ripple Effect” to test new technologies and workflows, including the cloud, virtual production, and remote editing and visual effects. Supported by ETC member companies (Universal, Warner Bros., Microsoft, Technicolor, Equinix, Amazon Studios and Seagate), and other industry key partners, the project also introduced and evaluated a variety of tools and procedures that meet or exceed industry standards for a safe set during the COVID-19 pandemic. Executive producer Erik Weaver, virtual production executive director/producer, Kathryn Brillhart, virtual production supervisor, Greg Ciaccio, Read More

ICYMI: “Ripple Effect” Part 2 – ETC’s Digital Town Square

From ETCentric’s 2/1/21 post:  On January 20, the Entertainment Technology Center at USC presented a Digital Town Square, the second of two “Ripple Effect” events. The 2.5-hour online program — “Breaking Down ‘Ripple Effect’ Part 2: Virtual Production” — was co-sponsored by Microsoft Azure and led by Erik Weaver, ETC Adaptive Production director and executive producer of “Ripple Effect.” The program examined lessons learned and virtual production principles of the live-action short.  Participants included Hanno Basse, CTO of Microsoft Azure; Isaac Campos, CEO of xRstage/Global Trend Productions; Kathryn Read More

ETC Executive Coffee with… (Video highlights)

The Entertainment Technology Center@USC produced a series of hour-long conversations with USC students and ETC member company executives for its Fall 2020 semester “ETC Executive Coffee with…”.  Executives from Universal Pictures, Verizon, Fox, Vubiquity, Equinix, and Dolby each hosted a session, (Universal Pictures hosted 2 sessions) with students from various USC schools including the School of Cinematic Arts, the Iovine & Young Academy, Marshall School of Business, Viterbi School of Engineering, and Annenberg School of Communication and Journalism discussing a wide range of topics like the future Read More

ICYMI: ETC’s Digital Town Square Breaks Down “Ripple Effect” (COVID Case Study)

On November 19, the ETC’s Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — held a 2 1/2 hour event, hosted by Equinix and the Entertainment Technology Center@USC. The webinar examined “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Moderated by ETC’s Erik Weaver, director of the Adaptive Production project, the webinar also included Greg Read More

ICYMI: ETC’s “Ripple Effect” Looks at Production in a Pandemic

ETC provided some insight of the successes and challenges encountered on its r&d short film production, “Ripple Effect,” Tuesday, September 2nd at the kickoff of NAB’s online series, Collectively Speaking.  During the series’ Show & Tell Sessions, ETC’s behind-the-scenes looked at how production teams are adapting to and adopting the new rule book for safely re-opening in the time of COVID-19.  Erik Weaver, ETC’s Director of Adaptive Production and Special Projects moderated the panel, “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability,” with experts discussing the problems and adjustments of producing Read More


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