Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

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ETC Welcomes Wendy Aylsworth as Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Integrates Beeble into Film Projects
Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

ETC Unveils New Website, Social Media Plans
Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

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Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Industry News

Curated developments from across the entertainment technology sector

AI in MediaCNBCOct 22, 2026

Anthropic announces preview of Claude Duet, a personal AI agent to take on Muse, Dots

Claude Duet follows the launch of competing products from Meta and OpenAI, which have shown traction with users.

AI in MediaForbesOct 22, 2026

Software Is About To Escape The App

Agentic AI allows specialists to reach users without owning the interface.

Industry InsightsBBC NewsOct 22, 2026

Legendary video game studio BioWare closes after 31 years

BioWare, the studio behind Mass Effect and Dragon Age, has closed after 31 years.

AI in MediaThe Hollywood ReporterOct 22, 2026

Spotify Hits 306M Premium Subs, Says It “Actually Stands to Thrive” in the Age of AI Agents

Spotify reported third-quarter results, with 306 million premium subscribers.

StreamingSports Video Group NewsOct 22, 2026

Atlanta Hawks Become First NBA Team to Stream Games Exclusively on Prime Video

Atlanta Hawks will stream all local games exclusively on Prime Video starting 2026-27.

Industry InsightsThe New York TimesOct 21, 2026Subscription Required

Meta Ordered to Pay $25 Billion Over Cambridge Analytica Privacy Violations

Meta must pay $25 billion for Cambridge Analytica privacy violations.

Immersive MediaUploadVROct 20, 2026

Meta Expands SDKs To Boost Spatial Apps On Quest & VR Glasses, Including NBA, Disney+

Meta announced new SDKs and features to enhance spatial apps on Quest and VR Glasses.

StreamingSports Video Group NewsOct 20, 2026

ESPN Is Bringing Its ‘Funday Football’ Animated Alternate Broadcast Series to Super Bowl LXI, and This Time It’s ‘Star Wars’ Themed

ESPN will present a Star Wars-themed animated alternate broadcast for Super Bowl LXI.

Industry InsightsVarietyOct 19, 2026

Globo, Netflix Strike Biggest Licensing Deal Between the Two Companies, Led by Walter Salles’ Oscar Winner ‘I’m Still Here’ (EXCLUSIVE)

Globo and Netflix signed an 18-title licensing deal.

StreamingThe Hollywood ReporterOct 19, 2026

Edward Berger Talks Filmmaking in a Streaming Age: “The Movie Industry Needed Netflix to Wake Up”

Filmmaker Edward Berger discussed filmmaking in the streaming age at MIA Market.

AI in MediaVarietyOct 19, 2026

Chronicle Media Takes Aim at Content’s Discovery Problem

Chronicle Media uses artificial intelligence to solve content discovery problems.

Industry InsightsMarketWatchOct 19, 2026

Colleges raced to build massive computer-science departments. Now the boom is turning to bust.

“Computer science isn’t the ticket to the American dream like people thought it was.”.

Industry InsightsWiredOct 19, 2026

How the Xbox’s Disc-to-Digital Program Works

Microsoft is letting players digitize their game discs for free, but don't sell your physical collection just yet.

Immersive MediaUploadVROct 15, 2026

You Can Get Inside Hollywood's Exclusive Magic Castle On Apple Vision Pro

The Magic Castle is now accessible on Apple Vision Pro through an immersive video.

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USC School of Cinematic Arts
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Epic Games
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Lucasfilm
Paramount
Sony Pictures
Universal
Sony
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