Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

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ETC Welcomes Wendy Aylsworth as New Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as New Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Remembers Industry Leader Jerry Pierce
People

ETC Remembers Industry Leader Jerry Pierce

The Entertainment Technology Center lost an exceptional friend and Hollywood a true tech visionary when Jerry Pierce passed away April 12. Jerry was a former senior vice president at Universal Studios where he helped guide the transition from film to digital cinema projection. He was instrumental in the advancement of key areas such as DVD, high definition, electronic sell through, and copy protection. Jerry was chairman of the Inter-Society Digital Cinema Forum (ISDCF), which he helped form in 2006, and technical advisor for the National Association of Theatre Owners (NATO).

This Week in… Artificial Intelligence: 5/21/26
Research

This Week in… Artificial Intelligence: 5/21/26

Elon Musk lost a landmark lawsuit against OpenAI when a federal jury and judge found that he waited too long with claims against Sam Altman. The decision clears the way for an OpenAI IPO as major players in the AI sector – including Anthropic and SpaceX – are preparing to go public. Google unveiled a new AI-powered design and image app for Google Workspace called Pics. And AI is making its way to smart TVs. Samsung’s 2026 lineup, for example, expands enhanced AI features across numerous models.

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