News Stories

ETC Releases White Balancing Tutorial for Virtual Production

ETC@USC has posted a tutorial that offers best practices for white balancing during production on a curved wall LED volume stage. Due to the growing number of LED volume and backing wall applications emerging worldwide, many critical color calibration issues have resulted. The informative tutorial — authored by cinematographer Tim Kang from Quasar Science with support from producer Erik Weaver from ETC — provides cinematographers and production teams with a simple graphical guide that breaks down the problems between the camera and its LED wall perception, while Read More

ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

CES 2024 attracted more than 135,000 attendees to Las Vegas where 4,300 companies filled 2.5 million square feet of exhibit space. Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated the show. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the major themes were embedded Al, vehicle tech, digital health, screens and XR, and numerous Read More

vETC at IBC2023: Path of Sustainable Innovation

ETC hosted its 9th vETC virtual conference at this year’s (IBC) in Amsterdam, Sep 15th, 16th, 17th and 18th (Hall 7 Booth C28). vETC highlights significant presentations of emerging technologies and their impact on the M&E industry. This event’s speakers explored how procedural generation machine, learning, and other tools affect, computer vision problems. We explored nerves and other amazing new tools that help simplify building 3-D worlds along with many other cutting-edge technologies. Support with key resources came from HP, Intel, Halostage, and Ready Set Studios, with supporting companies Aputure Imaging Industries Co., LTD, ARRI, Blackmagic Design,  Cooke,  Final Pixel, and Mo-Sys. Read More

ETC Hosts Sessions at SIGGRAPH Conference in LA

ETC@USC is hosting its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – explores how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth Read More

ETC Releases Three of Four Sections of “Fathead” Virtual Production White Paper

The Entertainment Technology Center@USC has released its case study entitled “Fathead: Virtual Production & Beyond.” Section 1 of the four-part white paper is “Cloud Computing: Growth Without Bounds” highlighting innovative work on the production done entirely in the cloud minus the shoot on set.  Section 2 of the white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera Read More

Synthetic Media Summit June 8 at USC

  The Entertainment Technology Center at the University of Southern California held its inaugural Synthetic Media Summit on June 8 on the USC campus to chart the course of AI-driven future.  As artificial intelligence promises to change the way media content is produced, distributed and consumed, even altering the nature of media itself, are we fully ready?  This high-level event included top AI experts and media executives who discussed the state, media use cases, and ethics of synthetic media for the news and entertainment industries. The Speakers: Read More


Industry Events

AI+HI Project 2024
(March 4-6, SHRM, Mountain View CA, $$)

Cyber Resilience Summit
(March 6, Microsoft, Rubrik, Virtual Event)

Sports Licensing Summit
(March 6, Licensing International, SFIA, New York, $$)

ARRI Alexa 35 Bootcamp
(March 6-7, AbelCine, Brooklyn NY, $$)

Axios News Shapers
(March 7, Axios, Washington DC)

Fuel Audience Growth Using Media Supply Chain Innovation
(March 7, Amazon Web Services, Webinar)

Global DAM Rollout in a Regulatory-Compliant Industry
(March 7, HS Events, Webinar)

SXSW Conference
(March 8-16, SXSW, Austin TX, $$)

The 96th Academy Awards
(March 10, AMPAS, Hollywood)

The (Human) Secrets to CTV Ads That Convert
(March 12, MNTN, Webinar)

The Power of the Passionate Consumer
(March 12, Adweek, Future, Webinar)

Black Hat Trainings
(March 12-15, Informa Tech, Washington DC, $$)

Streamlining Operations Through Automation and Workflow Optimization
(March 13, HS Events, Webinar)

CTV Connect 2024: Impact. Targeting. Converged.
(March 13-14, Cynopsis, New York City, $$)

ETC Events


ETC Quarterly Board Meeting (closed meeting)
(March 6)

ETC Quarterly All Members Meeting (closed meeting)
(March 21)