Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

Read more
ETC Welcomes Wendy Aylsworth as Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Integrates Beeble into Film Projects
Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

ETC Unveils New Website, Social Media Plans
Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

Entertainment Technology Center logo
LinkedIn

Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Industry News

Curated developments from across the entertainment technology sector

AI in MediaNVIDIA BlogOct 7, 2026

NVIDIA, Microsoft Kick Off a New Beginning for Windows PCs With RTX Spark and AI Agents

NVIDIA RTX Spark pre-orders open October 16, and DGX Station for Windows brings GB300 AI infrastructure to the enterprise desktop.

Industry InsightsMarvelOct 7, 2026

WEBTOON and Marvel Announce New Marvel Comics App at New York Comic Con

Launching November 16, the all-new app features more than 35,000 digital comics, personalized discovery tools, Pull List features, and new issues as early as 30 days after print.

Industry InsightsAmazon NewsOct 6, 2026

Prime Video and the Television Academy announce 6-year deal to exclusively stream the Emmy Awards globally

Prime Video will exclusively stream the Emmy Awards globally starting in 2027.

Industry InsightsWiredOct 9, 2026Subscription Required

I’m Still Convinced the iPod Was the Perfect Gadget

The iPod was a perfect gadget because it did not connect to the internet.

AI in MediaForbesOct 9, 2026

Your Data Platform Is Not Your AI Security Strategy

Data security was not built to define agent actions or conditions.

StreamingCord Cutters NewsOct 9, 2026

DIRECTV App Adds Variable Playback Speeds for DVR Recordings

DIRECTV has begun rolling out a notable update to its mobile streaming app that adds variable playback speeds for recorded programs, giving subscribers new control over how.

Immersive MediaRoad to VROct 9, 2026

Meta Brings Immersive College Football to Quest, Promises 100+ Live Sporting Events Next Year

Meta partners with ESPN for immersive college football and over 100 live sporting events.

Industry InsightsEngadgetOct 9, 2026

Meta bans TikTok ads from its platforms in tit-for-tat row

Meta banned TikTok ads from its platforms in a tit-for-tat row.

Industry InsightsTechRadarOct 9, 2026

Google reveals Gemini Agents — 'a single universal agent for work', which will even get their own Gmail account

Google revealed Gemini Agents, a universal agent for work that handles long-running tasks autonomously.

AI in MediaTechRadarOct 9, 2026

'Nine out of ten people prefer our version of the internet over Google's' — Proton Founder Andy Yen on age verification, Big Tech, AI, and the future of digital privacy

Proton is building an alternative to Google, focusing on AI, age verification, and digital privacy.

Industry InsightsGizmodoOct 9, 2026

Everything Crunchyroll Announced at New York Comic Con 2026

Crunchyroll announced a new trailer and other content at New York Comic Con 2026.

Industry InsightsEngadgetOct 8, 2026

Alexa Tablet vs iPad Pro: How Amazon is keeping up with Apple

Amazon's latest tablet shares similarities with Apple's iPads, but details differ.

Immersive MediaUploadVROct 7, 2026

New York Giants Bring Fans Onto The Field With 360° Video

New York Giants fans can experience games in 360° video via the team's app and YouTube channel.

Industry InsightsTechCrunchOct 7, 2026

Spotify expands audiobooks to over 180 markets

Spotify now offers audiobooks in over 180 markets.

Our Partners

ETC Member Companies

View sponsor list
USC School of Cinematic Arts
Adobe
Disney
Dolby
Epic Games
Google
Lucasfilm
Paramount
Sony Pictures
Universal
Sony
Sohonet