Narrative Context Protocol
Exploring new frameworks for story, metadata, provenance, and distribution in a media landscape shaped by generative tools.
Research
Projects & Initiatives
Exploring the technologies and practices shaping the future of entertainment through collaborative research and industry partnerships.
Project groups
Archived Projects
Legacy projects from ETC
AI & Emergent Media
Researching production workflows that combine physical stages, real-time rendering, LED volumes, and adaptive creative pipelines.
AI & Enterprise Systems
Examining how artificial intelligence can support creative teams while raising important questions about authorship, labor, standards, and responsibility.