Frontier AI to Deliver New Gaming Experiences: 10six Games' Susan Cummings
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Frontier AI to Deliver New Gaming Experiences: 10six Games' Susan Cummings

May 20, 2026

AI is moving beyond optimization to create entirely new audience experiences, and the ETC welcomes game creator Susan Cummings to explore how AI-driven personalization is transforming the creative and game design process.

AI is not just an optimization tool. One of the most misunderstood capabilities of the technology in media is delivering brand new audience experiences. Welsh game creator 10six Games is at the forefront of this trend. Their game “You vs Zombies”s AI-driven personalization features are a leading example of weaving the technology into the creative process to supercharge personalized audience experiences. We’re having the studio’s co-founder, serial entrepreneur and game design professor, Susan Cummings, come and talk to us about using AI as part of the game design process. Join us for another in-depth conversation about a facet of AI nobody is really talking about. 

Speakers and participants

Susan Cummings

Susan Cummings

Co-Founder, 10six Games