Hands-on Generative AI: How to Build Production-Grade Content
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Hands-on Generative AI: How to Build Production-Grade Content

January 28, 2025

A practical discussion with creators who have used Generative AI to build professional-grade content and real production case studies.

Generative AI is everywhere except in actual case studies. A very small handful of people have used the technology to build professional-grade content, and we at ETC like to engage with them as often as possible.

Speakers and participants

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Sebastian Ungrad

AI filmmaker and Art Director, Storybook Studios

AI filmmaker and Art Director for Storybook Studios, an AI-first production company based in Munich. Sebastian and his team produced Space Vets, described in the report as the first entirely AI-generated animation series.

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Eric Shamlin

CEO, Secret Level

CEO of Secret Level, an AI-first studio whose AI-generated Coca-Cola ad drew attention for its quality. Eric has decades of production and post-production experience and is Co-Chair of the AI Task Force at the TV Academy.