
AI Roundtables
Hands-on Generative AI: How to Build Production-Grade Content
A practical discussion with creators who have used Generative AI to build professional-grade content and real production case studies.
Generative AI is everywhere except in actual case studies. A very small handful of people have used the technology to build professional-grade content, and we at ETC like to engage with them as often as possible.
Speakers and participants
Sebastian Ungrad
AI filmmaker and Art Director, Storybook Studios
AI filmmaker and Art Director for Storybook Studios, an AI-first production company based in Munich. Sebastian and his team produced Space Vets, described in the report as the first entirely AI-generated animation series.
Eric Shamlin
CEO, Secret Level
CEO of Secret Level, an AI-first studio whose AI-generated Coca-Cola ad drew attention for its quality. Eric has decades of production and post-production experience and is Co-Chair of the AI Task Force at the TV Academy.


