SCP: How GenAI Is Supercharging Digital-First IP

As Generative AI promises to give digital creators near-Hollywood production tools, we wanted to highlight a fascinating and little-known example of a massively multi-author IP now being spun off in videogames and Generative AI content. Secure, Contain, Protect is a collectively developed, open-source fictional universe where a secret government organization called SCP Foundation is tasked to protect the planet against any form of paranormal activity, some scary and some seriously hilarious.

Born on 4Chan in 2007, the SCP universe gained hundreds, then thousands of fans and contributors over the years. There are now over 4,000 SCP short stories, and nearly 10,000 SCP entities registered at the Foundation under a Creative Commons license. In 2022, an article in American Journalism suggested that SCP may have become the largest collaborative writing project in history.

To talk about its fascinating mechanics and shift towards professional-built videogames and Generative AI content are two hardcore SCP fans and Generative AI producers: Marvel writer and Weirdbunch studio co-founder Ben Earl, and producer Anthony Demarbiex, who is using Generative AI to help develop SCP into multi-format IP.

This was an opportunity for our community to learn more about how a massively collaborative IP such as SCP is organized, and to get acquainted with how the UGC and digital-first creator space is leveraging GenAI to produce high-quality content.