Using GenAI for Content Production: Creatives Sound Off

Two full years into the Generative AI Era, the technology is showing up in professional content production workflows. So, what's the bottom line? Well, it seems that, far from democratizing professional content production, an ever-more fragmented GenAI landscape has created an additional specialized technical skill set. Knowing which GenAI tool to use of what section of the workflow, knowing how to prompt over thousands, sometimes tens of thousands of iterations, knowing how to integrate GenAI tools with traditional tools like Blender or Unreal, have become a critical skill for those eager to experiment meaningfully with the technology. World-class creatives who have been putting GenAI at the core of their professional production workflows were invited to discuss the nuances.