Realizing The Promise of UHD
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Digital Town Square

Realizing The Promise of UHD

June 12, 2014London West Hollywood Hotel, Los Angeles

ETC@USC hosted a Digital Town Square at the London West Hollywood Hotel examining the promise of UHD and the professional entertainment supply chain.

The introduction of digital cameras that strived to match or exceed film negatives' capabilities and of UHD displays that support the explosion in home viewing set in motion a re-evaluation of the professional entertainment supply chain. New practices, technologies and standards were proposed to address image quality, the creative process, storage and transport roadblocks, the audience experience, and more.

Filmmakers, display manufacturers, senior executives, and technologists from the content supply chain at studios, networks, post-production, distribution companies and vendors participated in an interactive 360-degree forum examining the 4K supply chain options that would further the artistic and business interests of the entertainment and CE industry while delivering a demonstrably improved viewing experience.

Among the topics of focus were resolution, high dynamic range, high frame rate, post and distribution workflows, new compression and color space solutions, UHD TV innovations, refresh rates, and other settings.

The introduction of digital cameras that strived to match or exceed film negatives' capabilities and of UHD displays that support the explosion in home viewing set in motion a re-evaluation of the professional entertainment supply chain. New practices, technologies and standards were proposed to address image quality, the creative process, storage and transport roadblocks, the audience experience, and more.

Filmmakers, display manufacturers, senior executives, and technologists from the content supply chain at studios, networks, post-production, distribution companies and vendors participated in an interactive 360-degree forum examining the 4K supply chain options that would further the artistic and business interests of the entertainment and CE industry while delivering a demonstrably improved viewing experience.

Among the topics of focus were resolution, high dynamic range, high frame rate, post and distribution workflows, new compression and color space solutions, UHD TV innovations, refresh rates, and other settings.

Speakers and participants

WA

Wendy Aylsworth

SVP Technology, Warner Bros. Technical Operations

BB

Bill Baggelaar

SVP Technology, Colorworks / Post Production Services, Sony Pictures Entertainment

NC

Nick Colsey

VP, Business Development, Sony Electronics

JF

Jon Fairhurst

Head, CE Standards, Sharp Labs of America

CF

Chris Fetner

Director, Content Relations, Netflix

JK

Joe Kane

CEO, Joe Kane Productions / Consultant, Samsung Electronics

HL

Howard Lukk

VP, Digital Production Technology, Walt Disney Studios

N(

N (Nandhu) Nandhakumar

SVP, LG Technology Center of America

DO

Daryn Okada, ASC

Director of Photography

DS

Dave Schnuelle

Senior Director, Image Technology, Dolby Laboratories

YS

Yasser Syed, Ph.D.

Comcast Distinguished Engineer, Comcast Cable

JH

Jim Houston

Principal, Starwatcher Digital

Moderator.

Event partners

Sponsored By

Aspera IBM

Photo gallery