
Digital Town Square
Realizing The Promise of UHD
ETC@USC hosted a Digital Town Square at the London West Hollywood Hotel examining the promise of UHD and the professional entertainment supply chain.
The introduction of digital cameras that strived to match or exceed film negatives' capabilities and of UHD displays that support the explosion in home viewing set in motion a re-evaluation of the professional entertainment supply chain. New practices, technologies and standards were proposed to address image quality, the creative process, storage and transport roadblocks, the audience experience, and more.
Filmmakers, display manufacturers, senior executives, and technologists from the content supply chain at studios, networks, post-production, distribution companies and vendors participated in an interactive 360-degree forum examining the 4K supply chain options that would further the artistic and business interests of the entertainment and CE industry while delivering a demonstrably improved viewing experience.
Among the topics of focus were resolution, high dynamic range, high frame rate, post and distribution workflows, new compression and color space solutions, UHD TV innovations, refresh rates, and other settings.
The introduction of digital cameras that strived to match or exceed film negatives' capabilities and of UHD displays that support the explosion in home viewing set in motion a re-evaluation of the professional entertainment supply chain. New practices, technologies and standards were proposed to address image quality, the creative process, storage and transport roadblocks, the audience experience, and more.
Filmmakers, display manufacturers, senior executives, and technologists from the content supply chain at studios, networks, post-production, distribution companies and vendors participated in an interactive 360-degree forum examining the 4K supply chain options that would further the artistic and business interests of the entertainment and CE industry while delivering a demonstrably improved viewing experience.
Among the topics of focus were resolution, high dynamic range, high frame rate, post and distribution workflows, new compression and color space solutions, UHD TV innovations, refresh rates, and other settings.
Speakers and participants
Wendy Aylsworth
SVP Technology, Warner Bros. Technical Operations
Bill Baggelaar
SVP Technology, Colorworks / Post Production Services, Sony Pictures Entertainment
Nick Colsey
VP, Business Development, Sony Electronics
Jon Fairhurst
Head, CE Standards, Sharp Labs of America
Chris Fetner
Director, Content Relations, Netflix
Joe Kane
CEO, Joe Kane Productions / Consultant, Samsung Electronics
Howard Lukk
VP, Digital Production Technology, Walt Disney Studios
N (Nandhu) Nandhakumar
SVP, LG Technology Center of America
Daryn Okada, ASC
Director of Photography
Dave Schnuelle
Senior Director, Image Technology, Dolby Laboratories
Yasser Syed, Ph.D.
Comcast Distinguished Engineer, Comcast Cable
Jim Houston
Principal, Starwatcher Digital
Moderator.



