Bryan Gonzalez quoted about social and Super Bowl ads
ETC Editorial
Entertainment Technology Center
Bryan Gonzalez, director of the social and digital media technology center at the University of Southern California in Los Angeles, which advises movie-company advertisers on social media, says companies use the Super Bowl as a broad-based “platform to get consumers to follow your brand on social media. When you see a 30-second spot, it’s here and then gone. But with social media, if you ‘like’ something to your Facebook page, that stays there so that advertisers can keep sending out those messages via those channels to those followers for a week or a month.”
Gonzalez says most advertisers will append “follow me” Twitter or Facebook logos to their ads to get followers, but are mostly using contests to build social media buzz.
