Nintendo’s New Game Plan

[Wall Street Daily]

Nintendo came out fighting this holiday season, racking up big post-Thanksgiving sales last weekend, as new games like its “Legend of Zelda: Skyward Sword” and “Super Mario 3D Land” got enthusiastic reviews.

But it was the pricing of its devices that really won over consumers, giving the six-year-old Wii its best Black Friday ever.

Reggie Fils-Aime is the President and Chief Operating Officer of Nintendo of America:

“For our Wii business, this is the first time that we’re at or below a $149 price point in the marketplace. Certainly Wal-Mart had a very strong Black Friday. They sold a Wii console with no software for $99. And overall, our value equation for both Wii and 3DS is very compelling. It’s a tough time and consumers are looking for value.”

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Read the full story here: http://www.wallstreetdaily.com/2011/11/30/nintendo-games-wii-wiiu-nintendo-3ds/