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AnnouncementsWednesday, October 20, 2010· Updated July 10, 2026· 1 min read
Piper Jaffray 3D findings
Phil Lelyveld
Entertainment Technology Center
On this morning’s “Consumer Perspectives on 3D” webinar, James Marsh and colleagues reported some findings from their recent study.
88% of recent 3D movie-goers reported an enjoyable 3D experience
16.5% said that they are considering a 3D TV purchase in the next 12 months
3% said that they already owned a 3D TV
75% of those surveyed surveyed said movies was the main reason to buy a 3D TV. Sports came in second.
Phil Lelyveld
