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AnnouncementsMonday, March 15, 2010· Updated July 10, 2026· 1 min read

SmartMoney quotes David in story about 3DTVs

ETC Editorial

Entertainment Technology Center

3D isn’t just pricey because it’s new technology. Most manufacturers are introducing it in models on the high-end of their TV lineup, says David Wertheimer, the executive director of the Entertainment Technology Center at the University of Southern California in Los Angeles. For now, only consumers already in the market for a new $2,000- plus TV may find the 3D future-proofing premium palatable.

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