Why 3D TV Went From CES Darling to Consumer Reject

[Wired]

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Whatever the reason for purchase, the most recent studies indicate consumers are slowly warming up to 3D. An October report from the Digital Entertainment Group found that the majority of 3D TV ownerssay the experience is positive: 88 percent of those surveyed rated 3D picture quality positively, and 85 percent of those 3D TV owners prefer to watch more than half of their programming in 3D.

As prices come down, more content becomes available, and 3D glasses improve (or are replaced by glasses-free technology), 3D TV adoption will only increase. Whether we reach the near 50 percent adoption rates that have been projected for 2014 and 2015 is yet to be seen. But whether you like it or not, 3D does not appear to be in its death throes just yet.

Yes, we’ll see new 3D displays and accessories at CES next week, but you can rest assured the manufacturers’ over-reaching hype campaigns are over.

See the full editorial here: http://www.wired.com/gadgetlab/2012/01/state-of-3-d-technology/