News Stories

Digital Town Square

Rethinking Digital Archiving and Storage As the latest in its ongoing Digital Town Square series, the Entertainment Technology Center at USC held a symposium on “Rethinking Digital Archiving and Storage” on June 9 at Amazon’s Santa Monica facilities. Approximately 80 people from all the major Hollywood studios, archivists and post production professionals participated in the interactive forum that examined the challenges in current archiving and storage practices, the pressures to change those practices, and emerging solutions. “Our membership of Hollywood motion picture studios and broadcast networks are Read More

virtual NAB Cloud Innovation Conference

vNAB Cloud Innovation Conference   The Entertainment Technology Center @ USC will host its second annual vNAB Cloud Innovation Conference on March 2-3, 2016 in the Venice, California offices of Google. This year, the 2-day extension of the April NAB Cloud Innovation Conference presents “Masters of the Media Cloud Lifecycle” with 32 Media & Entertainment (M&E) superstars, panelists and keynotes presenting TED-style talks focused on cloud-related topics designed to keep senior leaders up to date on an ever-changing world.​   To download the program details click here Read More

ETC Reports on CES

ETC covers CES beginning with a 3-week series of previews on the top trends and technologies expected to be on display. CES, presented by the newly re-named Consumer Technology Association (formerly CEA), ran from January 4-9 in Las Vegas. At CES, ETC had a team of dedicated reporters and analysts preparing twice daily email briefs and delivering breaking news as it happens. Following the show, ETC published a comprehensive report that distills from the massive trade event the key themes most likely to impact the media and entertainment Read More

The Business of VR

One hundred and four business people with direct involvement in Virtual Reality attended The Business of VR workshop co-produced by the Entertainment Technology Center at USC and the Advanced Imaging Society.  Over the course of the afternoon the attendees heard seven 10-minute presentations, participated in one of four moderated discussion groups, and had the opportunity to experience seven VR demos while networking. The event was held at the Skirball Center, Los Angeles, on November 17, 2015. What follows is a summary of each of the seven 10-minute Read More

Project Cloud

The Entertainment Technology Center @ the University of Southern California (ETC) “Project Cloud,” brings together a core group of key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation and production tools and processes.  The governing body collectively guiding this process is senior executives from the six major studios, in coordination with Rackspace, Seagate/eVault, Hitachi, Wipro, Equinix, Front Porch Digital, IBM/Aspera, Google and other cloud companies. The project explores the life cycle of film and media production, from pre-production collaboration, production, Read More

Ultra High Definition Revolution

ETC’s Phil Lelyveld recently produced and moderated a media panel on the “Ultra High Def Revolution.” Presented by the Academy of Television Arts and Sciences at CBS Studios, panelists included Oscar- and Emmy-winning DP Dave Stump of the ASC, Sony Pictures Television’s Phil Squyres, and award-winning DPs and lighting experts Bradford Lipson and Greg Gardiner. Vendors demonstrating UHD solutions included Advantage Video Systems, AJA Video Systems, Blackmagic Design and Sony Pictures Entertainment. The panel addressed how UHD technology is impacting the television industry and consumer viewing patterns. UHD Read More

Highlights

ETCentric is an online destination providing a single online resource for the most current technology news, trends, special reports, surveys and opinions related to media, entertainment and technology. Media professionals are faced with a glut of information as part of their daily routines, and it is becoming increasingly difficult to manage the time and effort required to weed through what is relevant to our world and what is not.

ETCentric aggregates an array of relevant information and delivers in a single online resource. As a natural extension of ETC, it is designed for industry insiders with an eye for creative inspiration, evolving trends, and innovation in media, entertainment and technology

ETC regularly convenes industry leaders and subject matter experts. Our latest workshop focused on The Business of VR. Download your copy.

ETC Published a Primer on Virtual Reality with an Emphasis on Camera-Captured VR.   Download your copy.

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ETC Events

*ETC’s Executive Board Meeting
Board Members Only
September 1, 2016

*ETC’s All Members Meeting
September 22, 2016

*ETC’s D&A Project RoundTable
Social Media
September 27, 2016

 

*Invitation Only

 

Industry Events

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