News Stories

DIGITAL TOWN SQUARE

MACHINE INTELLIGENCE COMES TO CONTENT CREATION What:  A half-day forum about how content recognition, speech to text, natural language processing, machine and deep learning and AI are poised to impact content creation. There’ll be tech and content demos, panels, presentations and 360-degree discussion about: What are the new machine intelligence powered technologies and tools for content creation and how can we improve them? What repetitive and time-consuming tasks will they eliminate, and how can they bolster the creative process? What challenges will we face integrating machine intelligence Read More

Studio Technology Leaders Dinner 2017

The Entertainment Technology Center at the University of Southern California held its 2017 Studio Technology Leaders Dinner at NeueHouse in Hollywood. Sponsored by Western Digital, HGST and Equinix, the event honored former Sony Pictures CTO Spencer Stephens with the Bob Lambert Technology Leadership Award. The evening featured a panel of studio execs discussing new directions in film production, and a screening of “Wonder Buffalo,” the third R&D short produced under the auspices of ETC@USC’s Project Cloud to explore and test next-generation production processes.  “Wonder Buffalo,” a coming-of-age story, was made possible Read More

USC Students Discuss M&E at ETC

ETC’s Student Forum, part of its April 6th All Members Meeting talked with 9 USC students from Annenberg School for Communication and Journalism, Dornsife College of Letters, Arts and Sciences, The Iovine/Young Academy for Arts, Technology and The Business of Innovation, and Marshall School of Business about their M&E consumption habits, the future of content and viewing.  Hear the highlights from the forum held at ETC.

virtual NAB Innovation Conference

vNAB Innovation Conference The Entertainment Technology Center @ USC will host its third annual NAB Virtual Conference on March 20th & 21st, 2017 at Google in Venice, CA. This year, the 2-day extension of the April NAB Innovation Conference presents “Next Generation Media Technology: AI, VR and Cloud Innovations”. Join thought leaders and catalysts from the entertainment, and service industries for an insider’s look into the emerging technologies disrupting everything from the creative process to business models and consumer behavior. Topics covered include: Emergence of Artificial Intelligence Innovations in Cloud Read More

Lifting the Veil on Chinese Film Audiences

An Entertainment Technology Center forum, Friday, March 3rd, 2pm to 5pm at USC’s School of Cinematic Arts. It’s become a truism to say that China is the New Frontier of Hollywood. What has not been properly assessed is the specificity of Chinese film audiences, and the challenges of capturing relevant and actionable insights about them. By bringing together the world’s two biggest experts on this topic (Professors Michael Berry of UCLA, and Stanley Rosen of USC) this ETC event seeks to directly address Hollywood’s “knowledge gap” about Read More

ETC Reports on CES

ETC covers CES each year beginning with a 3-week series of previews on the top trends, anticipated technologies, and early product announcements. Through the 2017 show, which ran from January 5 through January 8, 2017, ETC published almost 100 original posts and abstracts of articles in twice-daily editions of its ETCentric Daily News Brief.  Following the show, ETC produced an extensive report and presentation, both of which are now available online. CES 2017 marked the 50th anniversary of the conference. Since the first Consumer Electronics Show in 1967, more than Read More

Highlights

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

ETC Events

D&A: Box Office Myths & Realities
ETC at USC
November 1, 2017

ETC Executive Board Meeting
*Board Members Only*
December 7, 2017

ETC All Member Meeting – By Invitation Only
Paramount Pictures
December 14, 2017

Industry Events

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