News Stories

Media Management in the Cloud: A Session at NAB

Produced in partnership with the Entertainment Technology Center at the University of Southern California (ETC@USC), this Conference will provide a senior management overview of how cloud-based solutions positively impact each stage of the content distribution chain, including production, delivery, and storage. For schedule and registration, visit:

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Digital Town Square

On Thursday, February 27th, the ETC@USC hosted another Digital Town Square at the Roosevelt Hotel in Hollywood. This event, the fourth in a series, was entitled: “Metadata Meets Big Data: New Opportunities for Content Distribution.” Industry leaders participated in a 360° forum about the challenges and opportunities for harnessing metadata and big data to boost monetization of digital content. The event featured presentations of cutting-edge solutions for systemizing and optimizing metadata on the program, scene and frame level and for mining meta-tags to enhance consumer discovery and Read More

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ETC@USC moves offices into The Robert Zemeckis Center for Digital Arts

The Entertainment Technology Center@USC is now located at Robert Zemeckis Center for Digital Arts, 3131 S. Figueroa Street.  The move, completed on July 1, 2013, embeds the ETC offices, meeting and lab space inside the School of Cinematic Arts’ recently renovated state-of-the-art digital media production center located one block from the main campus and a short walk to the School of Cinematic Arts complex.  In addition to ETC, the new location also houses an extensive virtual production lab, green screen and production stage space, screening rooms, and Read More

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ETCentric is a collaborative online destination providing a single online resource for the most current technology news, trends, special reports, surveys and opinions related to media, entertainment and technology. Media professionals are faced with a glut of information as part of their daily routines, and it is becoming increasingly difficult to manage the time and effort required to weed through what is relevant to our world and what is not.


ETCentric aggregates an array of relevant information and delivers in a single online resource. As a natural extension of ETC, it is designed as a virtual community where industry insiders can discuss new products, creative inspiration, evolving trends, and innovation in media technology

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There are no upcoming events at this time.

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