ETC_collection

Welcome

The ETC brings together senior executives from the entertainment, consumer electronics, technology, and services industries to discuss and importantly, to act upon, topics related to the creation, distribution, and consumption of entertainment content. The ETC, an organization within the USC School of Cinematic Arts, helps drive collaborative projects among our member companies, and also brings next generation consumers to the table to understand the impact of new technology on all aspects of the entertainment industry – technology development and implementation, the creative process, and existing business models.



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ETC Appoints Lambert Chief Strategic Officer, Searches for new Exec. Dir.

LOS ANGELES - (October 26, 2011) – The Entertainment Technology Center at The University of Southern California (ETC@USC), a non-profit consortium that brings entertainment studios, consumer electronics manufacturers, and other key industry players together in order to improve the appeal of digital entertainment, is pleased to announce the appointment of chairman emeritus Bob Lambert to chief strategic officer. Bob is a long-time ETC@USC board member and industry visionary whose aim will be to continue accelerating the upward trajectory of the ETC@USC.  Vince Roberts, ETC's chairman and EVP and CTO of Disney/ABC Television made the announcement today.



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imf

Interoperable Master Format

The goal of the Interoperable Master Format (IMF) project is to develop a voluntary specification for an interoperable set of master files (and associated metadata) to enable standard interchange and automated creation of downstream distribution packages. The draft specification can be downloaded here.

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Sponsors

The overall direction of the ETC and the projects that are undertaken are defined by the organization’s Board of Directors. Board members are C-level executives or their direct reports. The Board approves projects to be worked on by the Technical Advisory Board (TAB), Market Research and Trends Advisory Board (MRTAB) and the ETC staff, and monitors their progress.

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ETCentric

ETC is working to bring member company employees into B-B social network around entertainment technology, helping them share knowledge, learn form each other, and make sense of the evolving landscape.

The ETCentric is the answer - a collaborative online destination that provides technology news, trends and opinions as they relate to entertainment media.



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Consumer 3D Experience Lab

Consumer 3D Experience Lab

The Consumer 3D Experience Lab is an evolving showcase of state-of-the-art products and services targeted to the consumer 3D entertainment market; including in-home, personal device, and public space / advertising 3D experiences. Visitors can mix and match the elements of their demonstration from a menu of content and equipment.

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Weekly Digital Feedback Sessions

Each week, ETC interviews 25-30 next-generation consumers at USC and asks them questions about media, devices, and consumption habits. Our goal is to get qualitative data and to spot trend-setting behavior. These explorations bring our sponsors in touch with an crucial segment of their audience, and provide depth and texture to the quantitative data they receive from other sources. This feedback and quick-response capability gives ETC’s sponsors timely and relevant feedback to use in their product plans.

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Digital Media Wire Covers David Wertheimer’s Appointment to Fox

Digital Media Wire Covers David Wertheimer’s Appointment to Fox

26 Oct, 2011

Fox Broadcasting Co. has appointed David Wertheimer to the newly created position of president, Digital. The announcement was made Tuesday by Kevin Reilly, Fox president of Entertainment, to whom Wertheimer will report. Wertheimer is now responsible for strategy, operations and ventures in digital entertainment and emerging media platforms. Websites, mobile apps, games, online viewing and [...]

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Press
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Stereoscopic 3D Content Available For the PlayStation 3 Console

27 Oct, 2011

[3D Vision] … Here is a list of all the stereo 3D game titles available for the PS3 console: 1. Auditorium *2. Batman: Arkham City3. Call of Duty: Black Ops4. Captain America: Super Soldier5. Cars 2: The Video Game6. Crysis *7. Crysis 28. de Blob 2: Underground9. Dungeon Defenders *10. Dynasty Warriors 711. Enslaved: Journey [...]

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3D News

3D Glasses for Prescription Eyewear Users

28 Oct, 2011

[Press Release] Dimensional Optics, the 3D market leader in 3D eyewear, introduces two new products that give prescription (Rx) eyewear users an easy and comfortable 3D viewing alternative. In the past, Rx eyewear users have had the challenge of finding a comfortable way to watch 3D movies with the full-framed 3D glasses handed out at [...]

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3D News
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20 new & upcoming 3D films you haven’t heard of!

30 Oct, 2011

[moviehole.net] 1. Fantastic Voyage You’ll likely start hearing more about this one shortly, particularly now that producer Jim Cameron and director Shawn Levy have finished their current projects.  Remake of the classic flick about a group of scientists who are shrunken down and inserted into the human body (Joe Dante later remade it as “InnerSpace”) [...]

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3D Content, 3D News, 3D Theatrical Release
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Guest Interview: Rick Dean, THX Ltd

03 Nov, 2011

[Hidden Wires] … Q: What is your perspective on the home cinema industry at the moment, what trends do you see? A: The home theatre industry has seen some great technologies emerge in recent years which have allowed the performance of home displays to rival even those of post-production studios. Whether it’s high-resolution 2D/3D displays [...]

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3D News

Razer Blade Laptop, Lytro Camera Top Innovation Awards (CES)

09 Nov, 2011

[PC Magazine] The Consumer Electronics Association (CEA) on Tuesday promised more than 20,000 product launches at its upcoming CES trade show in Las Vegas, following a tradition of CES premieres that spans from the DVD in 1996 and Microsoft’s Xbox in 2001 to 3D HDTV in 2009 and Android Honeycomb and the Motorola Atrix last [...]

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3D News