News Stories

Digital Town Square

“That’s Cool, Now What? How to Tell Stories in Virtual Reality”  One hundred and twenty creative leaders in VR, video games, TV, movies, theater and traditional entertainment gathered on February 19, 2015 to discuss the emerging language of VR storytelling.  Following two sessions of presentations and group discussions, the participants broke into five moderated working groups.  The working groups discussed their current thinking on the topic: what approaches carry over from other artistic media; and what issues, approaches, and concerns are new to the VR environment?  A Read More

ETC’s NAB Virtual Cloud Conference

The Entertainment Technology Center @ USC hosted the Virtual NAB Cloud Conference at YouTube Space LA in early March.  This 3-day event, crafted to tell the stories of Cloud & M&E is posted to our YouTube(ETCenterVideos). Topics covered include: Keynote & Post in the cloud Transport & Security Workflows in the cloud including sports, VFX and 4K Keynote, MAMs & DAMs Hybrids, Ecosystems & ROI Second Screen & OTT Opensource Tools & Storage Analytics & Big data Keynotes include: Faster, Better, Cheaper: Pick all Three!, Miles Ward, Google Head, Global Read More

Project Cloud

The Entertainment Technology Center @ the University of Southern California (ETC) “Project Cloud,” brings together a core group of key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation and production tools and processes.  The governing body collectively guiding this process is senior executives from the six major studios, in coordination with Rackspace, Seagate/eVault, Hitachi, Wipro, Equinix, Front Porch Digital, IBM/Aspera, Google and other cloud companies. The project explores the life cycle of film and media production, from pre-production collaboration, production, Read More

Highlights

ETCentric is an online destination providing a single online resource for the most current technology news, trends, special reports, surveys and opinions related to media, entertainment and technology. Media professionals are faced with a glut of information as part of their daily routines, and it is becoming increasingly difficult to manage the time and effort required to weed through what is relevant to our world and what is not.

ETCentric aggregates an array of relevant information and delivers in a single online resource. As a natural extension of ETC, it is designed for industry insiders with an eye for creative inspiration, evolving trends, and innovation in media, entertainment and technology

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ETC Events

ETC’s Mega Session – USC SCA-(Invitation Only)
June 4, 2015

ETC’s Studio Technology Leaders Dinner – USC Town & Gown-(Invitation Only)
June 11, 2015

ETC’s Project Cloud Quarterly Meeting – TBD-(Invitation Only)
July 15, 2015

Industry Events

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