News Stories

USC Students Discuss M&E at ETC

ETC’s Student Forum, part of its April 6th All Members Meeting talked with 9 USC students from Annenberg School for Communication and Journalism, Dornsife College of Letters, Arts and Sciences, The Iovine/Young Academy for Arts, Technology and The Business of Innovation, and Marshall School of Business about their M&E consumption habits, the future of content and viewing.  Hear the highlights from the forum held at ETC.

Digital Town Square

Can Machine Intelligence Solve Entertainment’s Data Challenges? What are the latest developments in visual and sound recognition, natural language processing, machine learning and artificial intelligence and how are entertainment, finance, retail and insurance integrating these tools into their services? Do entertainment datasets, pipelines and workflows present a one-of-a-kind challenge or do other sectors share similar pain points and bottlenecks? Are there ways that content owners, distributors, service providers, and technology companies can collaborate to jumpstart the application of signal analysis and neural networks to their mutual benefit? Read More

virtual NAB Innovation Conference

vNAB Innovation Conference The Entertainment Technology Center @ USC will host its third annual NAB Virtual Conference on March 20th & 21st, 2017 at Google in Venice, CA. This year, the 2-day extension of the April NAB Innovation Conference presents “Next Generation Media Technology: AI, VR and Cloud Innovations”. Join thought leaders and catalysts from the entertainment, and service industries for an insider’s look into the emerging technologies disrupting everything from the creative process to business models and consumer behavior. Topics covered include: Emergence of Artificial Intelligence Innovations in Cloud Read More

Lifting the Veil on Chinese Film Audiences

An Entertainment Technology Center forum, Friday, March 3rd, 2pm to 5pm at USC’s School of Cinematic Arts. It’s become a truism to say that China is the New Frontier of Hollywood. What has not been properly assessed is the specificity of Chinese film audiences, and the challenges of capturing relevant and actionable insights about them. By bringing together the world’s two biggest experts on this topic (Professors Michael Berry of UCLA, and Stanley Rosen of USC) this ETC event seeks to directly address Hollywood’s “knowledge gap” about Read More

ETC Reports on CES

ETC covers CES each year beginning with a 3-week series of previews on the top trends, anticipated technologies, and early product announcements. Through the 2017 show, which ran from January 5 through January 8, 2017, ETC published almost 100 original posts and abstracts of articles in twice-daily editions of its ETCentric Daily News Brief.  Following the show, ETC produced an extensive report and presentation, both of which are now available online. CES 2017 marked the 50th anniversary of the conference. Since the first Consumer Electronics Show in 1967, more than Read More

The Business of VR

One hundred and four business people with direct involvement in Virtual Reality attended The Business of VR workshop co-produced by the Entertainment Technology Center at USC and the Advanced Imaging Society.  Over the course of the afternoon the attendees heard seven 10-minute presentations, participated in one of four moderated discussion groups, and had the opportunity to experience seven VR demos while networking. The event was held at the Skirball Center, Los Angeles, on November 17, 2015. What follows is a summary of each of the seven 10-minute Read More

Highlights

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

ETC Events

ETC Board Meeting- By Invitation Only
ETC at USC
June 8, 2017

Studio Technology Leaders Dinner- By Invitation Only
NeueHouse (Hollywood)
June 13, 2017

ETC All Member Meeting- By Invitation Only
USC School of Cinematic Arts (SCA 465)
June 22, 2017

Industry Events

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