News Stories

ETC Job Opening

Director, Cloud Project ETC has an opening for the director of its Cloud Project.  Please go here for the full job description.

Lifting the Veil on Chinese Film Audiences

An Entertainment Technology Center forum, Friday, March 3rd, 2pm to 5pm at USC’s School of Cinematic Arts. It’s become a truism to say that China is the New Frontier of Hollywood. What has not been properly assessed is the specificity of Chinese film audiences, and the challenges of capturing relevant and actionable insights about them. By bringing together the world’s two biggest experts on this topic (Professors Michael Berry of UCLA, and Stanley Rosen of USC) this ETC event seeks to directly address Hollywood’s “knowledge gap” about Read More

Digital Town Square

Can Machine Intelligence Solve Entertainment’s Data Challenges? What are the latest developments in visual and sound recognition, natural language processing, machine learning and artificial intelligence and how are entertainment, finance, retail and insurance integrating these tools into their services? Do entertainment datasets, pipelines and workflows present a one-of-a-kind challenge or do other sectors share similar pain points and bottlenecks? Are there ways that content owners, distributors, service providers, and technology companies can collaborate to jumpstart the application of signal analysis and neural networks to their mutual benefit? Read More

virtual NAB Cloud Innovation Conference

vNAB Cloud Innovation Conference   The Entertainment Technology Center @ USC will host its second annual vNAB Cloud Innovation Conference on March 2-3, 2016 in the Venice, California offices of Google. This year, the 2-day extension of the April NAB Cloud Innovation Conference presents “Masters of the Media Cloud Lifecycle” with 32 Media & Entertainment (M&E) superstars, panelists and keynotes presenting TED-style talks focused on cloud-related topics designed to keep senior leaders up to date on an ever-changing world.​   To download the program details click here Read More

ETC Reports on CES

ETC covers CES beginning with a 3-week series of previews on the top trends and technologies expected to be on display. CES, presented by the newly re-named Consumer Technology Association (formerly CEA), ran from January 4-9 in Las Vegas. At CES, ETC had a team of dedicated reporters and analysts preparing twice daily email briefs and delivering breaking news as it happens. Following the show, ETC published a comprehensive report that distills from the massive trade event the key themes most likely to impact the media and entertainment Read More

The Business of VR

One hundred and four business people with direct involvement in Virtual Reality attended The Business of VR workshop co-produced by the Entertainment Technology Center at USC and the Advanced Imaging Society.  Over the course of the afternoon the attendees heard seven 10-minute presentations, participated in one of four moderated discussion groups, and had the opportunity to experience seven VR demos while networking. The event was held at the Skirball Center, Los Angeles, on November 17, 2015. What follows is a summary of each of the seven 10-minute Read More

Highlights

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

ETC Events

Data & Analytics Event – By Invitation Only
“Lifting the Veil on Chinese Film Audiences: Specificities, Opportunities and Insight Strategies”
March 3, 2017

ETC Executive Board Meeting – Board Members Only
March 9, 2017

vNAB Conferences – By Invitation Only
“Next Generation Media Technology: AI, AR and Cloud Innovations”
March 20-21, 2017

Digital Town Square – By Invitation Only
“Can Machine Intelligence Solve Entertainment’s Data Challenges?”
March 23, 2017

Industry Events

CES

Youtube

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