News Stories

ETC at NAB 2018

ETC participates again, in a restructured/streamlined NABShow schedule (April 7-12, Las Vegas Convention Center).  ETC directors Yves Bergquist (Data & Analytics), Phil Lelyveld (Immersive Media), and Seth Levenson (Adaptive Production) programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and Machine Learning, Immersive Media and Cloud technology.  ETC’s sessions, in North Hall 257 are:  Pushing Immersive Media to the Limit – Location Based Entertainment (Monday, April 9, 11:20am – 12:00pm), Audience Genomics: Neuroscience & Machine Learning Practices to “Hack” Audience Segmentation (Tuesday, April 10, 1:30pm – 1:45pm), Content Genomics: Read More

USC Students Discuss M&E at ETC 2018

The ETC assembled a panel of seven USC undergraduate students studying various aspects of media to share their views on media at the March 22, 2018 ETC All Members Meeting.  Topics ranged from movies to TV / video, screens, and virtual reality.  Here is a 6 ½-minute highlight reel.   Panel: Porschia Adler, Sophomore Business Administration Kaitlyn Chu, Freshman Arts, Technology and the Business of Innovation Caroline Kinley, Sophomore Acting Dominica Ruelas, Senior Film/TV Production Tara Shivkumar, Senior Writing for Screen and Television Nhi Trinh, Sophomore Computational Neuroscience Angela Wu, Sophomore Arts, Technology and the Business Read More

Digital Town Square

AI & Machine Learning Board the Production Team On March 7th, 2018, ETC had a half-day forum, produced by Rochelle Winters, examining how machine learning, deep learning, and AI technologies are being integrated into apps for content authoring, animation, visual effects and post production, including localization. Moving beyond the basics, thought leaders from technology and creative service companies and the studios shared their POCs and use studies, R&D and vision for the future.   Speakers: Lysa Banks, Head, Technical Strategy and Engineering, IBM Watson Video: applying neural Read More

ETC’s Phil Lelyveld Spoke at the European Union’s “Preserving Democracy in the Digital Age”

  The ETC’s Philip Lelyveld was one of five subject matter experts invited to speak before the EU’s “Preserving Democracy in the Digital Age” hearing at the European Political Strategy Centre in Brussels on February 22, 2018. The EU is working to understand and deal with the problem of ‘fake news’ and Russian interference in democratic processes in Europe. This one-day event is part of an ongoing multi-organization effort within the EU. The invited speakers were: • Anne Applebaum, Pulitzer-Prize Winning Author; Columnist, Washington Post and Professor Read More

Wonder Buffalo White Paper now available here

“Nex-Gen Technology Exploration Short Film with a Focus on VR, HDR, and Cloud-based Workflows,” is the whitepaper for ETC’s most recent film project, Wonder Buffalo.  Abstract:  Wonder Buffalo is a linear short film and room scale virtual reality experience commissioned to test the Cinema Content Creation Cloud (C4) framework, the ACES workflow for end-to-end high dynamic range (HDR), and the VR production workflow in tandem with a linear physical production. This paper focuses on providing an analysis of Wonder Buffalo regarding best practices and opportunities for standardization Read More

Studio Technology Leaders Dinner 2017

The Entertainment Technology Center at the University of Southern California held its 2017 Studio Technology Leaders Dinner at NeueHouse in Hollywood. Sponsored by Western Digital, HGST and Equinix, the event honored former Sony Pictures CTO Spencer Stephens with the Bob Lambert Technology Leadership Award. The evening featured a panel of studio execs discussing new directions in film production, and a screening of “Wonder Buffalo,” the third R&D short produced under the auspices of ETC@USC’s Project Cloud to explore and test next-generation production processes.  “Wonder Buffalo,” a coming-of-age story, was made possible Read More

Highlights

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

ETC Events

ETC Executive Board Meeting – Board Members Only
ETC@USC
June 7, 2018

ETC All Members Meeting – By Invitation Only
USC School of Cinematic Arts (SCA 465)
June 20, 2018

ETC Events

NAB Show – www.nabshow.com
April 7-12, 2018
Las Vegas, NV

Digital Hollywood Spring – www.digitalhollywood.com
May 22-24, 2018
Los Angeles, CA

Cine Gear Expo – www.cinegearexpo.com
May 31-June 3, 2018
Los Angeles, CA

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SMPTE Entertainment Technology Conference –www.smpte.org 
June 13-14, 2018
Sunnyvale, CA

Comic-Con International –www.comic-con.org 
July 18-22, 2018
San Diego, CA

SIGGRAPH 2018 –www.siggraph.org
August 12-16, 2018
Vancouver, Canada

IBC Conference & Exhibition –www.show.ibc.org
September 13-18, 2018
Amsterdam, The Netherlands

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