News Stories

ETC Reports on CES

ETC coverage of the CES begins with a 3-week series of previews on the top trends and technologies expected to be on display. CES, presented by the newly re-named Consumer Technology Association (formerly CEA), runs from January 4-9 in Las Vegas. At CES, ETC has a team of dedicated reporters and analysts preparing twice daily email briefs and delivering breaking news as it happens. Following the show, ETC publishes a comprehensive report that distills from the massive trade event the key themes most likely to impact the media Read More

The Business of VR

One hundred and four business people with direct involvement in Virtual Reality attended The Business of VR workshop co-produced by the Entertainment Technology Center at USC and the Advanced Imaging Society.  Over the course of the afternoon the attendees heard seven 10-minute presentations, participated in one of four moderated discussion groups, and had the opportunity to experience seven VR demos while networking. The event was held at the Skirball Center, Los Angeles, on November 17, 2015. What follows is a summary of each of the seven 10-minute Read More

Digital Town Square

“That’s Cool, Now What? How to Tell Stories in Virtual Reality”  One hundred and twenty creative leaders in VR, video games, TV, movies, theater and traditional entertainment gathered on February 19, 2015 to discuss the emerging language of VR storytelling.  Following two sessions of presentations and group discussions, the participants broke into five moderated working groups.  The working groups discussed their current thinking on the topic: what approaches carry over from other artistic media; and what issues, approaches, and concerns are new to the VR environment?  A Read More

ETC’s NAB Virtual Cloud Conference

The Entertainment Technology Center @ USC hosted the Virtual NAB Cloud Conference at YouTube Space LA in early March.  This 3-day event, crafted to tell the stories of Cloud & M&E is posted to our YouTube(ETCenterVideos). Topics covered include: Keynote & Post in the cloud Transport & Security Workflows in the cloud including sports, VFX and 4K Keynote, MAMs & DAMs Hybrids, Ecosystems & ROI Second Screen & OTT Opensource Tools & Storage Analytics & Big data Keynotes include: Faster, Better, Cheaper: Pick all Three!, Miles Ward, Google Head, Global Read More

Project Cloud

The Entertainment Technology Center @ the University of Southern California (ETC) “Project Cloud,” brings together a core group of key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation and production tools and processes.  The governing body collectively guiding this process is senior executives from the six major studios, in coordination with Rackspace, Seagate/eVault, Hitachi, Wipro, Equinix, Front Porch Digital, IBM/Aspera, Google and other cloud companies. The project explores the life cycle of film and media production, from pre-production collaboration, production, Read More

Highlights

ETCentric is an online destination providing a single online resource for the most current technology news, trends, special reports, surveys and opinions related to media, entertainment and technology. Media professionals are faced with a glut of information as part of their daily routines, and it is becoming increasingly difficult to manage the time and effort required to weed through what is relevant to our world and what is not.

ETCentric aggregates an array of relevant information and delivers in a single online resource. As a natural extension of ETC, it is designed for industry insiders with an eye for creative inspiration, evolving trends, and innovation in media, entertainment and technology

ETC regularly convenes industry leaders and subject matter experts. Our latest workshop focused on The Business of VR. Download your copy.

ETC Published a Primer on Virtual Reality with an Emphasis on Camera-Captured VR.   Download your copy.

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ETC Events

ETC Project Cloud Quarterly Meeting – Disney Burbank Center
November 11, 2015

 

Industry Events

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