Ken Williams4cropped

ETC Appoints Kenneth S. Williams Executive Director & CEO

LOS ANGELES - (April 3, 2012) – USC’s School of Cinematic Arts’ Entertainment Technology Center, a technology think tank that brings entertainment studios, technology providers and other key industry stakeholders together in order to improve digital entertainment initiatives, is pleased to announce the appointment of Kenneth S. Williams to CEO and executive director of the organization.

“It is a pleasure and an honor to be charged with leading such an important player in the digital space,” said Williams.  “This organization helps bridge entertainment and technology through dialogue as well as the sharing and dissemination of information which allows a consensus to be reached, driving the process for standards and practices in digital entertainment. The ETC@USC seeks to support industry stakeholders in the evolution of new business models.  The impact and value of the ETC@USC cannot be understated.”



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ETC_collection

Welcome

The ETC brings together senior executives from the entertainment, consumer electronics, technology, and services industries to discuss and importantly, to act upon, topics related to the creation, distribution, and consumption of entertainment content. The ETC, an organization within the USC School of Cinematic Arts, helps drive collaborative projects among our member companies, and also brings next generation consumers to the table to understand the impact of new technology on all aspects of the entertainment industry – technology development and implementation, the creative process, and existing business models.



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imf

Interoperable Master Format

The goal of the Interoperable Master Format (IMF) project is to develop a voluntary specification for an interoperable set of master files (and associated metadata) to enable standard interchange and automated creation of downstream distribution packages. The draft specification can be downloaded here.

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Sponsors

The overall direction of the ETC and the projects that are undertaken are defined by the organization’s Board of Directors. Board members are C-level executives or their direct reports. The Board approves projects to be worked on by the Technical Advisory Board (TAB), Market Research and Trends Advisory Board (MRTAB) and the ETC staff, and monitors their progress.

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ETCentric

ETC is working to bring member company employees into B-B social network around entertainment technology, helping them share knowledge, learn form each other, and make sense of the evolving landscape.

The ETCentric is the answer - a collaborative online destination that provides technology news, trends and opinions as they relate to entertainment media.



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Consumer 3D Experience Lab

Consumer 3D Experience Lab

The Consumer 3D Experience Lab is an evolving showcase of state-of-the-art products and services targeted to the consumer 3D entertainment market; including in-home, personal device, and public space / advertising 3D experiences. Visitors can mix and match the elements of their demonstration from a menu of content and equipment.

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