News Stories

Project Cloud

The Entertainment Technology Center @ the University of Southern California (ETC) “Project Cloud,” brings together a core group of key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation and production tools and processes.  The governing body collectively guiding this process is senior executives from the six major studios, in coordination with Rackspace, Seagate/eVault, Hitachi, Wipro, Equinix, Front Porch Digital, IBM/Aspera, Google and other cloud companies. The project explores the life cycle of film and media production, from pre-production collaboration, production, Read More

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Ultra High Definition Revolution

ETC’s Phil Lelyveld recently produced and moderated a media panel on the “Ultra High Def Revolution.” Presented by the Academy of Television Arts and Sciences at CBS Studios, panelists included Oscar- and Emmy-winning DP Dave Stump of the ASC, Sony Pictures Television’s Phil Squyres, and award-winning DPs and lighting experts Bradford Lipson and Greg Gardiner. Vendors demonstrating UHD solutions included Advantage Video Systems, AJA Video Systems, Blackmagic Design and Sony Pictures Entertainment. The panel addressed how UHD technology is impacting the television industry and consumer viewing patterns. UHD Read More

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Digital Town Square

On Thursday, June 12, 2014, the ETC@USC hosted a Digital Town Square at the London West Hollywood Hotel: “Realizing The Promise of UHD.” The introduction of digital cameras that strived to match or exceed film negatives’ capabilities and of UHD displays that support the explosion in home viewing have set in motion a re-evaluation of the professional entertainment supply chain. New practices, technologies and standards are being proposed to address image quality, the creative process, storage and transport roadblocks, the audience experience, and more. But are the Read More

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ETCentric is an online destination providing a single online resource for the most current technology news, trends, special reports, surveys and opinions related to media, entertainment and technology. Media professionals are faced with a glut of information as part of their daily routines, and it is becoming increasingly difficult to manage the time and effort required to weed through what is relevant to our world and what is not.

ETCentric aggregates an array of relevant information and delivers in a single online resource. As a natural extension of ETC, it is designed for industry insiders with an eye for creative inspiration, evolving trends, and innovation in media, entertainment and technology

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