News Stories

ETC Launches New Cloud-Based Production Project

The Entertainment Technology Center at the University of Southern California (ETC@USC) announces “Production in the Cloud,” a new project bringing together core media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation, production, and distribution tools and processes. Senior executives from the six major studios in coordination with Rackspace, Dell Cloud, EMC, EVault and other cloud companies are organizing a governing body to collectively guide this process.

Bookmark and Share

The New Branded Look: ETC Redesign

The brand new look of logo identity and website is a complete overhaul for the Entertainment Technology Center(ETC), which showcased a complete 360 degrees of integrated effort in both brand and digital platform for the ETcentric and ETcenter website. The branded experience is to convey relevant, creative technology and information for the broader audience. The look and feel connotes modern, clean, simple, innovative, sleek, high tech web 2.0, professional, scalable, intuitive, up-to-date and user-friendly website on few aspects such as dynamic user experience by engaging with less Read More

Bookmark and Share

What is the future?

This is the question that drives and inspires ETC, the Entertainment Technology Center at The University of Southern California, a leading forum, think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content in the 21st Century. True to the founding vision originally conceived Read More

Bookmark and Share
Highlights

ETCentric is a collaborative online destination providing a single online resource for the most current technology news, trends, special reports, surveys and opinions related to media, entertainment and technology. Media professionals are faced with a glut of information as part of their daily routines, and it is becoming increasingly difficult to manage the time and effort

required to weed through what is relevant to our world and what is not. ETCentric aggregates an array of relevant information and delivers in a single online resource. As a natural extension of ETC, it is designed as a virtual community where industry insiders can discuss new products, creative inspiration, evolving trends, and innovation in media technology

Read More

Industry Events

 

Electronic Entertainment Expo (E3) – Los Angeles CA
June 11-13, 2013 More Info

SMPTE Conference – Stanford, CA
June 18-19, 2013 More Info