News Stories

Wonder Buffalo White Paper now available here

“Nex-Gen Technology Exploration Short Film with a Focus on VR, HDR, and Cloud-based Workflows,” is the whitepaper for ETC’s most recent film project, Wonder Buffalo.  Abstract:  Wonder Buffalo is a linear short film and room scale virtual reality experience commissioned to test the Cinema Content Creation Cloud (C4) framework, the ACES workflow for end-to-end high dynamic range (HDR), and the VR production workflow in tandem with a linear physical production. This paper focuses on providing an analysis of Wonder Buffalo regarding best practices and opportunities for standardization Read More

Digital Town Square

AI Boards the Production Team On March 7th, 2018, ETC will have a half-day forum examining current machine learning, deep learning and AI technologies and how they have been integrated into apps for content creation, postproduction, localization and personalization. We will look at Which machine intelligence technologies are on the road to optimization and which remain a challenge What it takes to build production ready apps and integrate them successfully into workflows Use studies applying AI to nuts and bolts tasks—right now Future opportunities that the brave new Read More

Studio Technology Leaders Dinner 2017

The Entertainment Technology Center at the University of Southern California held its 2017 Studio Technology Leaders Dinner at NeueHouse in Hollywood. Sponsored by Western Digital, HGST and Equinix, the event honored former Sony Pictures CTO Spencer Stephens with the Bob Lambert Technology Leadership Award. The evening featured a panel of studio execs discussing new directions in film production, and a screening of “Wonder Buffalo,” the third R&D short produced under the auspices of ETC@USC’s Project Cloud to explore and test next-generation production processes.  “Wonder Buffalo,” a coming-of-age story, was made possible Read More

USC Students Discuss M&E at ETC

ETC’s Student Forum, part of its April 6th All Members Meeting talked with 9 USC students from Annenberg School for Communication and Journalism, Dornsife College of Letters, Arts and Sciences, The Iovine/Young Academy for Arts, Technology and The Business of Innovation, and Marshall School of Business about their M&E consumption habits, the future of content and viewing.  Hear the highlights from the forum held at ETC.

virtual NAB Innovation Conference

vNAB Innovation Conference The Entertainment Technology Center @ USC will host its third annual NAB Virtual Conference on March 20th & 21st, 2017 at Google in Venice, CA. This year, the 2-day extension of the April NAB Innovation Conference presents “Next Generation Media Technology: AI, VR and Cloud Innovations”. Join thought leaders and catalysts from the entertainment, and service industries for an insider’s look into the emerging technologies disrupting everything from the creative process to business models and consumer behavior. Topics covered include: Emergence of Artificial Intelligence Innovations in Cloud Read More

Lifting the Veil on Chinese Film Audiences

An Entertainment Technology Center forum, Friday, March 3rd, 2pm to 5pm at USC’s School of Cinematic Arts. It’s become a truism to say that China is the New Frontier of Hollywood. What has not been properly assessed is the specificity of Chinese film audiences, and the challenges of capturing relevant and actionable insights about them. By bringing together the world’s two biggest experts on this topic (Professors Michael Berry of UCLA, and Stanley Rosen of USC) this ETC event seeks to directly address Hollywood’s “knowledge gap” about Read More

Highlights

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

ETC Events

ETC Digital Town Square AI Boards the Production Team – By Invitation Only
Los Angeles
March 7, 2018

ETC Executive Board Meeting – Board Members Only
March 8, 2018

ETC All Members Meeting – By Invitation Only
ETC@USC
March 22, 2018

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