ETCentric is a collaborative online destination providing a single online resource for the most current technology news, trends, special reports, surveys and opinions related to media, entertainment and technology. Media professionals are faced with a glut of information as part of their daily routines, and it is becoming increasingly difficult to manage the time and effort required to weed through what is relevant to our world and what is not.

ETCentric aggregates an array of relevant information and delivers in a single online resource. As a natural extension of ETC, it is designed as a virtual community where industry insiders can discuss new products, creative inspiration, evolving trends, and innovation in media technology. ETCentric serves as a professional network to inform, exchange ideas and spark discussion on a wide range of topics – from theater to film to gaming to interactive television and the Internet. Users are invited to access the site as a vital news source or become an integral part of the community by submitting content and participating in ongoing discussions.

The ETCentric audience consists of creative executives, technologists, decision makers, managers and analysts – so the editorial voice of our publication is characterized by multiple perspectives. We believe the best ideas emerge from varied points of view and encourage all to make the most of the experience by commenting on stories – or other readers’ comments – to foster dialogue and become part of our collective voice. Entertainment media is a rapidly evolving, dynamic industry that requires innovative thinking to help it flourish. At ETCentric, we provide you with the tools to make that happen.

If you are an employee of one of the ETC’s Platinum or Gold member companies, and would like to participate in the ETCentric, please contact us

White Papers & Special Reports

  • Generative AI in Media (an ETC report) (Yves Bergquist, March 2023) attempts to answer a few of the many questions that are circulating in the industry about what generative ai is, what it means for our media community, and how individuals and organizations should prepare for its application to content production.
  • Universal Character Model – The First Steps (September 2022) The second white paper in collaboration with and Write Brothers examines the viability of collaborative use of Large Language Models to assist in generating in character responses within a structured prompt.
  • Universal Character Model (May 2021) ETC collaborated with, Digital Domain, Fable Studio and Write Brothers, Inc to publish this paper on an innovative character definition tool that enables casting audience members within a story.



ETC Events


ETC Quarterly Board Meeting (closed meeting)
(March 6)

ETC Quarterly All Members Meeting (closed meeting)
(March 21)