ACTIVITIES

The Entertainment Technology Center @ USC, founded in 1993 with the help of George
Lucas, is a non-profit think tank and research center within USC’s School of Cinematic Arts.
ETC brings together the top entertainment, technology and consumer electronic companies,
along with the academic resources of the University of Southern California, to evaluate
emerging technologies, trends and consumer preferences and provide insight to inform
standards, new product and business development. Through research, publications, industry
outreach, and special events the ETC focuses on the impact of technology and the next
generation entertainment consumer.

Highlights include:

Digital Town Square – conference program convenes variety of stakeholders to illuminate current and projected issues in content creation, distribution and next generation new media

Next Generation Workforce – a two-way socialization program brings member companies and executives, students and faculty together through presentations, panels, career workshops, challenges, hands-on experiences and other events.

Academic Gateway – with a focus on new media, transmedia and virtual production, the Academic Gateway coordinates research efforts with the School of Cinematic Arts and other programs across USC, one of the world’s leading research institutions.

Publications – The ETC offers a variety of publications to provide its members with news and information. These include:

  • The Daily Bullet – a daily news brief encapsulating the top stories impacting media, entertainment and technology
  • Special reports and White Papers Surveys
  • Digital Feedback Sessions – video reports encompassing studenT opinions on products and issues

ETC engages in a variety of projects that advance the production and distribution of Digital media, including:

Spring 2020 Immersive Media Challenge has begun

Spring 2020 Immersive Media Challenge has begun

Think like a futurist!
  • Come up with a concept for an engaging experience that should be buildable in 3-5 years
  • Explain what needs to happen that will make building it possible
  • Articulate why your assumptions are reasonable
 Instructions and details are here.
 
The deadline for your brief first-pass answers to the six questions is midnight Wed., Feb. 5th.

ETC Events

ETC Executive Board Meeting – Board Members Only
ETC@USC
March 5, 2020

ETC All Members Meeting
ETC@USC
March 19, 2020

ETC Executive Board Meeting – Board Members Only
ETC@USC
June 4, 2020

ETC All Members Meeting 
USC SCA
June 18, 2020

Industry Events

HPA Tech Retreat – www.hpaonline.com
February 17-21, 2020
Rancho Mirage, CA

SXSW www.sxsw.com
March 13-22, 2020
Austin, TX

CinemaCon www.cinemacon.com
March 30 – April 2, 2020
Las Vegas, NV

NAB Show – www.nabshow.com
April 18-22, 2020
Las Vegas, NV

Digital Hollywood Spring – www.nabshow.com
May 19-21, 2020
Los Angeles, CA

Cine Gear Expo – www.nabshow.com
June 4-7, 2020
Hollywood, CA

Siggraph www.s2020.siggraph.org
July 19-23, 2020
Washington, DC

IBC Conference & Exhibition – www.show.ibc.org 
September 11-15, 2020
RAI, Amsterdam, Netherlands

SMPTE Technical Conference – www.smpte.org 
October 19-22, 2020
Los Angeles, CA