ACTIVITIES

The Entertainment Technology Center @ USC, founded in 1993 with the help of George
Lucas, is a non-profit think tank and research center within USC’s School of Cinematic Arts.
ETC brings together the top entertainment, technology and consumer electronic companies,
along with the academic resources of the University of Southern California, to evaluate
emerging technologies, trends and consumer preferences and provide insight to inform
standards, new product and business development. Through research, publications, industry
outreach, and special events the ETC focuses on the impact of technology and the next
generation entertainment consumer.

Highlights include:

Digital Town Square – conference program convenes variety of stakeholders to illuminate current and projected issues in content creation, distribution and next generation new media

Next Generation Workforce – a two-way socialization program brings member companies and executives, students and faculty together through presentations, panels, career workshops, challenges, hands-on experiences and other events.

Academic Gateway – with a focus on new media, transmedia and virtual production, the Academic Gateway coordinates research efforts with the School of Cinematic Arts and other programs across USC, one of the world’s leading research institutions.

Publications – The ETC offers a variety of publications to provide its members with news and information. These include:

  • The Daily Bullet – a daily news brief encapsulating the top stories impacting media, entertainment and technology
  • Special reports and White Papers Surveys
  • Digital Feedback Sessions – video reports encompassing studenT opinions on products and issues

ETC engages in a variety of projects that advance the production and distribution of Digital media, including:

Spring 2020 Immersive Media Challenge

Spring 2020 Immersive Media Challenge Begins Jan. 29th

The Entertainment Technology Center at USC (ETC@USC) invites students and recent grads to participate in our third Immersive Media Challenge.

What is the Immersive Media Challenge?

  • Come up with a concept for an engaging experience that should be buildable in 3-5 years.
  • Explain what needs to happen that will make building it possible.

You are invited to attend the Spring 2020 Immersive Media Challenge kick-off Q&A event, with catered food, on Wednesday, January 29th at 6:00pm in the Spielberg Bldg, Lobby Gallery, School of Cinematic Arts.

At this event we will present:
  • why you should participate
  • the submission format
  • the challenge timeline

Click here to sign up for the kick-off Q&A event and to receive more information about the Spring 2020 Immersive Media Challenge. You do not need to attend the kick-off event to enter the Challenge.

ETC Events

DTS 5G:  Planning & Piloting First M&E Services 
Haworth|Bluescape
December 10, 2019

ETC All Members Meeting
Disney
December 12, 2019

ETC Executive Board Meeting – Board Members Only
ETC@USC
March 5, 2020

ETC All Members Meeting 
ETC@USC
June 4, 2020

Industry Events

CES- www.ces.tech
January 7-10, 2020
Las Vegas, NV

HPA Tech Retreat – www.hpaonline.com
February 17-21, 2020
Rancho Mirage, CA

CinemaCon www.cinemacon.com
March 30 – April 2, 2020
Las Vegas, NV

NAB Show – www.nabshow.com
April 18-22, 2020
Las Vegas, NV

Siggraph www.s2020.siggraph.org
July 19-23, 2020
Washington, DC

IBC Conference & Exhibition – www.show.ibc.org 
September 11-15, 2020
Amsterdam, Netherlands

SMPTE Technical Conference – www.smpte.org 
October 19-22, 2020
Los Angeles, CA