The Entertainment Technology Center @ USC, founded in 1993 with the help of George
Lucas, is a non-profit think tank and research center within USC’s School of Cinematic Arts.
ETC brings together the top entertainment, technology and consumer electronic companies,
along with the academic resources of the University of Southern California, to evaluate
emerging technologies, trends and consumer preferences and provide insight to inform
standards, new product and business development. Through research, publications, industry
outreach, and special events the ETC focuses on the impact of technology and the next
generation entertainment consumer.

Highlights include:

Digital Town Square – conference program convenes variety of stakeholders to illuminate current and projected issues in content creation, distribution and next generation new media

Next Generation Workforce – a two-way socialization program brings member companies and executives, students and faculty together through presentations, panels, career workshops, challenges, hands-on experiences and other events.

Academic Gateway – with a focus on new media, transmedia and virtual production, the Academic Gateway coordinates research efforts with the School of Cinematic Arts and other programs across USC, one of the world’s leading research institutions.

Publications – The ETC offers a variety of publications to provide its members with news and information. These include:

  • The Daily Bullet – a daily news brief encapsulating the top stories impacting media, entertainment and technology
  • Special reports and White Papers Surveys
  • Digital Feedback Sessions – video reports encompassing studenT opinions on products and issues

ETC engages in a variety of projects that advance the production and distribution of Digital media, including:

Virtual Industry Events

Virtual Industry Events

NAB 2020 Digital ExperienceNABShow Express
May 13 – 14, 2020 | On-demand
Includes ETC sessions: “Digital Storage for Next Generation Media” and a virtual beings presentation, “Building Character”

ETC / Cloudian – Object Storage for Media – What You Need To Ask
May 14, 2020 | 9:00am PT

  • Key benefits of object storage
  • Integration methods for the media and entertainment workflows
  • Suitability for video editing, transcoding, and video streaming

ETC / CloudianThe Economics of Cloud and Object Storage
May 28, 2020 | 9:00am PT

  • Pros and cons of consumption-based storage-as-a-service offerings
  • How SaaS approaches compare to investing in private cloud storage
  • Real cost of ownership for tape libraries
  • Tools and strategies for long-range data storage financial planning

ETC / CloudianBringing the Workflow Together: An Interview with DNAFabric
June 11, 2020 | 9:00am PT

  • How to effectively manage all the data storage as the media assets continue to pile up
  • How to “right-size” the multiple tiers of data storage and prevent overspend
  • The challenges of managing both distributed data centers as well as distributed users
  • Breaking down the barriers between on-prem and public cloud storage

ETC Events

ETC Executive Board Meeting – Board Members Only
June 4, 2020

ETC All Members Meeting 
June 18, 2020