The Entertainment Technology Center @ USC, founded in 1993 with the help of George
Lucas, is a non-profit think tank and research center within USC’s School of Cinematic Arts.
ETC brings together the top entertainment, technology and consumer electronic companies,
along with the academic resources of the University of Southern California, to evaluate
emerging technologies, trends and consumer preferences and provide insight to inform
standards, new product and business development. Through research, publications, industry
outreach, and special events the ETC focuses on the impact of technology and the next
generation entertainment consumer.

Highlights include:

Digital Town Square – conference program convenes variety of stakeholders to illuminate current and projected issues in content creation, distribution and next generation new media

Next Generation Workforce – a two-way socialization program brings member companies and executives, students and faculty together through presentations, panels, career workshops, challenges, hands-on experiences and other events.

Academic Gateway – with a focus on new media, transmedia and virtual production, the Academic Gateway coordinates research efforts with the School of Cinematic Arts and other programs across USC, one of the world’s leading research institutions.

Publications – The ETC offers a variety of publications to provide its members with news and information. These include:

  • The Daily Bullet – a daily news brief encapsulating the top stories impacting media, entertainment and technology
  • Special reports and White Papers Surveys
  • Digital Feedback Sessions – video reports encompassing studenT opinions on products and issues

ETC engages in a variety of projects that advance the production and distribution of Digital media, including:

Industry Events

Industry Events

Future of Digital Currency Annual Meeting
(November 14, Stanford Computer Science Affiliates Team, Stanford)

Digital Assets Week
(November 14-17, Stanford Law School, Stanford)

SMPTE+ Progress Report
(November 15, SMPTE, Webinar)

British Hollywood Innovation & Transformation Summit
(November 15, MESA, HITS, London, $$)

The 3 Untapped Audiences You Need to Reach Now
(November 15, Adweek, Resonate, Webinar)

PASS Data Community Summit
(November 15-18, Hybrid Event – Seattle, $$)

Autodesk Media and Entertainment Technology
(November 16, Autodesk, Webinar)

Building a Future-Proof, Flexible and Fluid Newsroom
(November 16, Vizrt, Webinar)

CES Unveiled New York
(November 16, CTA, New York)

Product Development with Autodesk’s Multi-CAD Cloud PLM
(November 16, Autodesk, Webinar)

Building the New Economy: Data as Capital
(November 17, Stanford Digital Economy Lab, Stanford)

HPA Awards 2022
(November 17, Hollywood Professional Association, Los Angeles, $$)

Optimizing Spot TV in a Non-Election Year
(November 17, TVNewsCheck, Webinar)

ETC Events


ETC Quarterly Board Meeting (closed meeting)
(December 8)

ETC Quarterly All Members Meeting (closed meeting)
(December 15)