The Entertainment Technology Center @ USC, founded in 1993 with the help of George
Lucas, is a non-profit think tank and research center within USC’s School of Cinematic Arts.
ETC brings together the top entertainment, technology and consumer electronic companies,
along with the academic resources of the University of Southern California, to evaluate
emerging technologies, trends and consumer preferences and provide insight to inform
standards, new product and business development. Through research, publications, industry
outreach, and special events the ETC focuses on the impact of technology and the next
generation entertainment consumer.

Highlights include:

Digital Town Square – conference program convenes variety of stakeholders to illuminate current and projected issues in content creation, distribution and next generation new media

Next Generation Workforce – a two-way socialization program brings member companies and executives, students and faculty together through presentations, panels, career workshops, challenges, hands-on experiences and other events.

Academic Gateway – with a focus on new media, transmedia and virtual production, the Academic Gateway coordinates research efforts with the School of Cinematic Arts and other programs across USC, one of the world’s leading research institutions.

Publications – The ETC offers a variety of publications to provide its members with news and information. These include:

  • The Daily Bullet – a daily news brief encapsulating the top stories impacting media, entertainment and technology
  • Special reports and White Papers Surveys
  • Digital Feedback Sessions – video reports encompassing studenT opinions on products and issues

ETC engages in a variety of projects that advance the production and distribution of Digital media, including:

Industry Events

Industry Events

Sundance Film Festival
(January 18-28, Sundance Institute, Park City, $$)

Sports Licensing & Tailgate Show
(January 24-26, Licensing International, Las Vegas, $$)

United Drive-In Theatre Owners Association Convention
(January 29 – February 1, UDITOA, Kissimmee FL, $$)

CTV Can Be a Brand-Safe Haven for Performance Marketers
(January 30, Adweek, MNTN, Webinar)

Display Tech and Data to Advance Virtual Production Techniques
(January 30, ActualTech, Sony, Webinar)

The Data-Driven Warehouse
(January 31, WTWH Media, Webinar)

Is Your Data Ready for AI?
(January 31, Adweek, Salesforce, Webinar)

Better Marketing Teams Start with Better Marketing Managers
(February 1, Adweek, Kern and Partners, Webinar)

European Digital Cinema Forum Conference
(February 6-7, EDCF, Amsterdam, $$)

Fix Disconnected Customer Experiences with a Better Tech Stack
(February 8, Adweek, Epsilon, Webinar)

The Sports Marketer’s Post-Cookie Playbook
(February 13, Adweek, Sportradar, Webinar)

Network Segmentation for Enhanced Cybersecurity
(February 14, Tufin, Webinar)

ETC Events

ETC/Sprockit Symposium  (Panels and 1:1 Start-ups – Invitation Only)
(February 29)

ETC Quarterly Board Meeting (closed meeting)
(March 6)

ETC Quarterly All Members Meeting (closed meeting)
(March 21)