ACTIVITIES

The Entertainment Technology Center @ USC, founded in 1993 with the help of George
Lucas, is a non-profit think tank and research center within USC’s School of Cinematic Arts.
ETC brings together the top entertainment, technology and consumer electronic companies,
along with the academic resources of the University of Southern California, to evaluate
emerging technologies, trends and consumer preferences and provide insight to inform
standards, new product and business development. Through research, publications, industry
outreach, and special events the ETC focuses on the impact of technology and the next
generation entertainment consumer.

Highlights include:

Digital Town Square – conference program convenes variety of stakeholders to illuminate current and projected issues in content creation, distribution and next generation new media

Next Generation Workforce – a two-way socialization program brings member companies and executives, students and faculty together through presentations, panels, career workshops, challenges, hands-on experiences and other events.

Academic Gateway – with a focus on new media, transmedia and virtual production, the Academic Gateway coordinates research efforts with the School of Cinematic Arts and other programs across USC, one of the world’s leading research institutions.

Publications – The ETC offers a variety of publications to provide its members with news and information. These include:

  • The Daily Bullet – a daily news brief encapsulating the top stories impacting media, entertainment and technology
  • Special reports and White Papers Surveys
  • Digital Feedback Sessions – video reports encompassing studenT opinions on products and issues

ETC engages in a variety of projects that advance the production and distribution of Digital media, including:

What is the Immersive Media Challenge?

Fall Semester Immersive Media Challenge

What is the Immersive Media Challenge?

  • Come up with a concept for an engaging experience that should be buildable in 3-5 years.
  • Explain what needs to happen that will make building it possible.
The Entertainment Technology Center at USC (ETC@USC) invites students and recent grads to participate in an Immersive Media Challenge.  The ETC@USC is funded by the major Hollywood studios and Tech companies to help them recognize and prepare for “the ‘next‘ next new thing”.

Click here 
to see more information about the Immersive Media Challenge:
  • why you should participate
  • the submission format
  • the challenge timeline

ETC Events

Adaptive Production – VFX Standards
ETC@USC
March 20. 2019

ETC All Members Meeting
ETC@USC
March 21, 2019

Adaptive Production – Blockchain
ETC@USC
March 27. 2019

DTS 5G:  The Next Wave in Media Transformation – By Invitation Only
Haworth|Bluescape
March 28, 2019

Adaptive Production – Archiving
ETC@USC
April 3, 2019

ETC Nex Gen Tech Symposium @ NAB Show
LVCC – N257
April 10, 2019

ETC Executive Board Meeting – Board Members Only
ETC@USC
June 6, 2019

ETC All Members Meeting 
USC SCA
June 20, 2019

ETC Studio Technology Leaders Dinner – By Invitation Only
USC Town & Gown
June 26, 2019

 

Industry Events