The Entertainment Technology Center @ USC, founded in 1993 with the help of George
Lucas, is a non-profit think tank and research center within USC’s School of Cinematic Arts.
ETC brings together the top entertainment, technology and consumer electronic companies,
along with the academic resources of the University of Southern California, to evaluate
emerging technologies, trends and consumer preferences and provide insight to inform
standards, new product and business development. Through research, publications, industry
outreach, and special events the ETC focuses on the impact of technology and the next
generation entertainment consumer.

Highlights include:

Digital Town Square – conference program convenes variety of stakeholders to illuminate current and projected issues in content creation, distribution and next generation new media

Next Generation Workforce – a two-way socialization program brings member companies and executives, students and faculty together through presentations, panels, career workshops, challenges, hands-on experiences and other events.

Academic Gateway – with a focus on new media, transmedia and virtual production, the Academic Gateway coordinates research efforts with the School of Cinematic Arts and other programs across USC, one of the world’s leading research institutions.

Publications – The ETC offers a variety of publications to provide its members with news and information. These include:

  • The Daily Bullet – a daily news brief encapsulating the top stories impacting media, entertainment and technology
  • Special reports and White Papers Surveys
  • Digital Feedback Sessions – video reports encompassing studenT opinions on products and issues

ETC engages in a variety of projects that advance the production and distribution of Digital media, including:

Industry Events

Industry Events

Bestselling Author Jonah Berger on Magic Words
(May 1, Adweek, Webinar)

Choose the Right Ad Tech Partner
(May 2, Adweek, Epsilon, Webinar)

Level Up Your In-Game Advertising
(May 3, Adweek, Disqo, Webinar)

A Post-Cookie Approach to Programmatic Media
(May 9, Adweek, ActionIQ, HP, Webinar)

Robotics Summit & Expo
(May 10-11, WTWH Media, Boston, $$)

Brand Insider Summit: D2C
(May 10-13, MediaPost, Charleston, $$)

The 2024 Entertainment and Culture Forecast
(May 11, Adweek, Stylus, Webinar)

AI International Film Festival
(May 11-14, AI Film Fest, Park City and Virtual, $$)

Marketer’s Guide to Collaborative Work Management
(May 16, Adweek, Adobe, Webinar)

76th Cannes Film Festival
(May 16-27, Festival de Cannes, France, $$)

How Coors and AT&T Win Big with Soccer Fans
(May 17, Adweek, MLS, Webinar)

ONUG Spring: Building the Enterprise Cloud
(May 17-18, ONUG, Dallas, $$)

ETC Events


ETC Quarterly Board Meeting (closed meeting)
(June 1)

ETC Synthetic Media Summit
(June 8, USC and Webinar $$)

ETC Quarterly All Members Meeting (closed meeting)
(June 15)