News Stories

3D Industry Anxious For Standards

A need for standards remains on the minds of many 3D stakeholders, and that message was restated at an HPA Tech Retreat panel on  stereoscopic 3D, moderated by Warner Bros.’ Wendy Aylsworth.

During the session:

–HDDC’s Peter Wilson discussed 3-D acquisition and the work of BBC Research (www.bbc.co.uk/rd/projects/virtual/).

–In-Three CEO David Seigle discussed hybrid/multimode 3D creation, including the In-Three Dimensionalization process.

–TDVision’s Ethan Schur included his company’s work toward development of a 3D encoding process, with features including 2D/3D compatibility.

–Steve Banaszek addressed 3D exhibition, with Sony’s development of a single projector/dual lens system using Sony’s soon to be released 3D adaptor and 4K pojector.

–Pia Maffei discussed Alioscopy’s technology for autostereoscopic display.

Where will 3D in the home come from? Said Wilson: “SMPTE needs to urgently nail down the master, after that I think it is going to be the traditional consumer standards bodies.”

Schur emphasized the importance of creating a distribution format, noting that SMPTE is working on the mastering standard and the CE industry is exploring the consumer side. “There is a lot of confusion; that’s the biggest problem for the 3D industry,” he said.

Noting that UK broadcaster Sky recently demonstrated that its set top box could deliver 3D to the home, Wilson said the industry needs to start getting the sets out to the market. He added: “We need 3D-ready (consumer electronics), but there has to be an education program for retailers as well as for us.”

Sarnoff Intros Digital Video Test Pattern

Norm Hurst of Sarnoff introduced a test pattern for digital video that caught the attention of HPA Tech Retreat attendees.

“We live in a multiformat world,” Hurst said. “We have a mess on our hands, and we need a tool to verify our workflows and signal chain.”

testpattern

He added that the tool had to be quick and easy to utilize, and must be usable at any point in the path. The new test pattern—two years in development—was designed so that it would remain useful through conversions.

The test pattern includes the ability to measure frequency response, compression, skin tone, motion, bit depth, pluge, twisted bars, lipsync, color space, color sub sampling, gamma and motion.

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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