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3D Industry Anxious For Standards

A need for standards remains on the minds of many 3D stakeholders, and that message was restated at an HPA Tech Retreat panel on  stereoscopic 3D, moderated by Warner Bros.’ Wendy Aylsworth.

During the session:

–HDDC’s Peter Wilson discussed 3-D acquisition and the work of BBC Research (www.bbc.co.uk/rd/projects/virtual/).

–In-Three CEO David Seigle discussed hybrid/multimode 3D creation, including the In-Three Dimensionalization process.

–TDVision’s Ethan Schur included his company’s work toward development of a 3D encoding process, with features including 2D/3D compatibility.

–Steve Banaszek addressed 3D exhibition, with Sony’s development of a single projector/dual lens system using Sony’s soon to be released 3D adaptor and 4K pojector.

–Pia Maffei discussed Alioscopy’s technology for autostereoscopic display.

Where will 3D in the home come from? Said Wilson: “SMPTE needs to urgently nail down the master, after that I think it is going to be the traditional consumer standards bodies.”

Schur emphasized the importance of creating a distribution format, noting that SMPTE is working on the mastering standard and the CE industry is exploring the consumer side. “There is a lot of confusion; that’s the biggest problem for the 3D industry,” he said.

Noting that UK broadcaster Sky recently demonstrated that its set top box could deliver 3D to the home, Wilson said the industry needs to start getting the sets out to the market. He added: “We need 3D-ready (consumer electronics), but there has to be an education program for retailers as well as for us.”

Sarnoff Intros Digital Video Test Pattern

Norm Hurst of Sarnoff introduced a test pattern for digital video that caught the attention of HPA Tech Retreat attendees.

“We live in a multiformat world,” Hurst said. “We have a mess on our hands, and we need a tool to verify our workflows and signal chain.”

testpattern

He added that the tool had to be quick and easy to utilize, and must be usable at any point in the path. The new test pattern—two years in development—was designed so that it would remain useful through conversions.

The test pattern includes the ability to measure frequency response, compression, skin tone, motion, bit depth, pluge, twisted bars, lipsync, color space, color sub sampling, gamma and motion.

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Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit www.verizonenterprise.com to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (www.etcenter.org)

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit www.verizon.com/news/.

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at http://www.verizonenterprise.com/about/news. News from Verizon Enterprise Solutions is also available through an RSS feed at http://www.verizonenterprise.com/rss-options/.

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