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3D now needs in depth study

3D now needs in depth study

03 May 2009
The workshop on first generation 3D TV on 30 April 2009 organized by the EBU in conjunction with the SMPTE and the ITU brought to light much new information, but for many delegates also a realisation that moving to a single world standard for broadcasting 3D is not going to be simple.

Many options

Though the basis for the system – left and right eye channels precisely synchronized – is clear, the next stages to the home and viewer are not. The two channels need to be conveyed in a broadcast channel. This might seem simple but there are many ways of doing it, and a wide range of different results about how each way performs. The broadcast format can be made compatible with normal broadcast channels in different ways, and it can be made compatible with normal viewing in different ways. Each involves a different trade off of quality. All the alternatives can ‘work’, but if we want to discern which is better, there seems to be much work to be done. A number of different systems have been developed by different manufacturers so industrial interests are involved too.

Who will determine which is better?

There is also a range of ways of displaying the 3D TV picture, which each need their own type of display. If there is to be a common standard it will take a lot of work to enable comparisons to be made between the alternative systems. In the past, groups of laboratories such those in the EBU would have taken on an unbiased test campaign. In these times of economic stringency, and with fewer broadcast technology laboratories in the world, this may be difficult.

BluRay working separately

As if this were not enough problems, the BluRay Association is working on its own 3D system separately. If the packaged media display system turns out to be different to the broadcast system, and the public is obliged to buy two different types of display, this will fragment the market and slow down 3D TV for everyone. Can the standards bodies lead the world to a common system? Time will tell, but it is going to be difficult…

For more information on 3D TV standardisation, please contact: David Wood (EBU).

Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at News from Verizon Enterprise Solutions is also available through an RSS feed at

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