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David is quoted in Variety article about the iPad

David Wertheimer, CEO of USC’s Entertainment Technology Center, calls the iPad “a powerful opportunity for print media publishers to provide a new generation of readers a new kind of product that they may be willing to pay for. And if those publishers can figure out how to take advantage of the unique, interactive, multimedia capabilities of the device, the publications could take on a whole new relevance to young consumers.”Another surprise: much of the demo was devoted to showing off the iPad as a device for creating content, not just consuming it. Apple gave demos of iPad versions of its word processing, spreadsheet and presentation software, and priced the apps aggressively at just $9.99.

But David Wertheimer, CEO of USC’s Entertainment Technology Center, notes: “What it does for entertainment media is not quite as clear (yet).” He calls it “definitely the most impressive personal media platform out there,” with “loads of potential to be the must-have personal media environment,” but it doesn’t yet run Flash videos, which are a Web staple, and its future really depends on what app developers do with it.

If they embrace iPad as they have the iPhone, which already has 140,000 iPhone apps — all of which will work on the iPad — “You may just find this category of product becomes as important as a television,” Wertheimer says.

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NetworkWorld pickup of PC World story quoting 3DTV study

Research into what consumers want has begun in earnest. Sony is partnering with CBS to study what audiences expect from home 3D. Last year the Consumer Electronics Association and the Entertainment Technology Center released a study in which 50 percent of surveyed consumers said they would pay more for a 3D TV; 40 percent of the respondents preferred 3D to 2D.

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Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit www.verizonenterprise.com to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (www.etcenter.org)

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit www.verizon.com/news/.

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at http://www.verizonenterprise.com/about/news. News from Verizon Enterprise Solutions is also available through an RSS feed at http://www.verizonenterprise.com/rss-options/.

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