Taking a small step forward, Panasonic recently contributed an undisclosed amount to the Entertainment Technology Center (ETC) at the University of Southern California to fund the first step toward a broad study. “Our goal is to get scientifically and statistically valid data on the impact of viewing stereoscopic 3-D content among the general population,” said Phil Lelyveld, a program manager at the ETC.
The Panasonic money will fund two pilot studies to establish the design criteria for two large population studies that still lack funding. Essentially the group aims to provide eye tests to a few theaters full of consumers before and after watching 3-D movies.
“There is no real data today, it’s all anecdotal,” said Lelyveld.
In a marketing survey of 1,914 adults conducted in December by the ETC and the Consumer Electronics Association, 18 percent of the group expected they might have eye strain or headaches from seeing a stereo 3-D movie. Only 12 percent said they had the symptoms after watching one.