News Stories

Verizon to get iPhone

“The new competition from Verizon may cause AT&T to push even harder to increase their network’s capability and reliability, so they may retain unhappy customers,” said Bryan Gonzalez of the Entertainment Technology Center in Los Angeles.

“In the end, the increase in available phones across carriers will only help consumers see lower rates and higher quality products in the marketplace.”

Having smartphones on multiple carriers will also help smartphone makers increase the size of their audience, Gonzalez said.

“This will only further spur competition in the multicarrier smartphone market,” Gonzalez said. “For a long time, the smartphone manufacturers were at the will of the cell phone carriers. But as smartphones become more appealing and gain popularity, phone carriers must start to give in to smartphone maker’s demands.”

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What Verizon iPhone users can expect

“The new iPhone will at a minimum have the same features offered on a GSM version of the iPhone,” said David Wertheimer, CEO and executive director of the Entertainment Technology Center at USC, a nonprofit consortium funded by Hollywood studios and a variety technology companies. “Customers will expect it to be in parity with what is offered by AT&T and other GSM carriers.”

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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