News Stories

St. Louis Post Dispatch quotes Bryan in story about iPad and textbooks

The same company that spurred the growth of portable music players may be able to capture the critical attention of younger consumers, said Bryan Gonzalez, a technology specialist at the Entertainment Technology Center at the University of Southern California.

“Why can’t we apply that to everything we carry around with us, including textbooks and newspapers?” Gonzalez said.

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Broadcasting & Cable covers the Panasonic sponsorship of ETC’s 3D project

Elsewhere on the 3D front, Panasonic announced that it will work with Anschutz Entertainment Group (AEG) to create a 3D production studio at AEG’s L.A. Live complex in Los Angeles and that it will collaborate with the Entertainment Technology Center at the University of Southern California to study the psychophysical effects of 3D viewing in the home and create production guidelines for 3D content.

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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