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The Sacramento Bee quoted Phil Lelyveld about the D-BOX movie theater seats

The D-BOX seats are meant to draw in patrons, not scare them away with high prices. “What we are doing here is having one more feature” at a multiplex that already boasts digital projectors in every auditorium and six auditoriums equipped for 3-D.

Exhibitors and movie studios have added new technologies to attract patrons since the advent of “talkies.” Some have been gimmicks, like “Smell-O-Vision.” Others, like recently revived 3-D, have become semi-permanent or permanent features.

“It is a gimmick if it only works with a couple of films,” said Phil Lelyveld of the University of Southern California’s Entertainment Technology Center. Of D-BOX seats, Lelyveld asks, “The question is, will there be a movement for more than a few of these?”

Since it started animating theater seats a year ago, D-BOX Technologies has installed seats in 23 theaters in the United States and Canada. Its studio partners include Disney, Warner Bros. and Universal.

Availability of ETC’s new whitepaper, “ETC Marketing Metadata 1.0.” covered by several news groups.

LOS ANGELES–(BUSINESS WIRE)–The Entertainment Technology Center at University of Southern California (ETC@USC), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, is pleased to announce the availability of its new whitepaper, “ETC Marketing Metadata 1.0.” This document provides a set of best practices for creating descriptive/marketing metadata, based on the combined wisdom of the metadata experts who produce and distribute digital media for the leading Hollywood studios. The ETC@USC is also announcing a new metadata online discussion group open to industry members who are looking to further the discussion around the distribution of metadata. Metadata is information that, in this case, describes what is contained in digital content files. Virtually every content creator or related service company creates metadata, and each distributor/network has its own specification for the metadata it receives with the content. There are a wide variety of implementations, and managing a consistent quality of data through distribution can be a challenge.

“With the explosion and increasing importance of online content, the need for sharing best practices for metadata has become essential. Your metadata is often all you have to get your content in front of the online consumer. The ETC@USC metadata discussion group will bring together those with the interest to further develop best practices for this data,” said KC Blake, director of business development at ETC@USC. “ETC@USC’s metadata project has the support of many of the Hollywood studios and the companies that support them. We are therefore confident that the metadata discussion group will enable industry members to share information, to work together, and to ultimately save everyone in the value chain time and money. Best of all, consumers will be able to find the content they want easier.”

Those interested in signing up for the ETC@USC metadata online discussion group can do so by visiting

Link to coverages
ABC local
AOL DailyFinance
Business Wire
CBS News
Market Watch
Yahoo Finance
and many others ..

Link to the Whitepaper
Link to Metadata discussion group


Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at News from Verizon Enterprise Solutions is also available through an RSS feed at

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