News Stories

Active shutter glasses starting at ~$70 from Reality

If you already own a 3D-ready TV or you’re thinking of getting one in the near future,
here’s some good news that might interest you.
As you know, 3D electronic glasses sold by the TV manufacturers usually cost $150-$175 a pair or as little as $125, (if you’re lucky enough to find them). Also, manufacturers glasses seem to push style rather than comfort and durability and when you have children or a group of friends gathered for an evening of ESPN 3D, durability can  become a really important word.
We are pleased to announce a new line of Reality® 3D home entertainment products that offer an inexpensive solution to the high cost of manufacturers glasses… glasses that were more comfortable, durable and had one startling feature the other glasses didn’t have… compatibility with a variety of TVs, instead of just one.
We’ve attached a Reality 3D Home Entertainment Products Catalog, should you want to learn more. Our prices are lower than anyones, and they work with a variety of 3DTVs and 3D computer monitors.  Order now and avoid the stampede.

Read more in the product catalog (pdf) here: 2010 Reality Catalog 6

and at their website: http://www.3dstereomedia.com/content/3d-glasses

3D-Enabled Mobile Devices to Surpass 60 Million by 2014

What In-Stat said:
– Autostereoscopic 3D is necessary for 3D mobile device consumer acceptance.
– By 2012, 3D-enabled smartphones will represent 45 percent of all 3D-enabled mobile devices shipments.
– Penetration rates will be highest in the handheld game console market segment.
– Tablets, smartphones, and handheld game consoles, will incorporate 3D more quickly than other portable devices.

Emerging glasses-free 3D technology will drive so-enabled mobile devices over the next few years. That’s In-Stat’s point of view. The market researcher is predicting the shipment of more than 60 million 3D-capable mobile devices by 2014.

“Due to advancements in autostereoscopic 3D technology, a type of 3D technology that does not require glasses to view 3D images, 3D technology is finding its way into mobile devices,” said In-Stat’s Stephanie Ethier. “The more predictable viewing distance of mobile devices enables a compelling and convenient 3D experience. Additionally, many of the chipsets found in today’s smartphones have the processing power to handle 3D content; therefore the smartphones promise the largest opportunity for mobile 3D technology suppliers over the next five years.”

full story here: http://www.televisionbroadcast.com/article/110018

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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