News Stories

Active shutter glasses starting at ~$70 from Reality

If you already own a 3D-ready TV or you’re thinking of getting one in the near future,
here’s some good news that might interest you.
As you know, 3D electronic glasses sold by the TV manufacturers usually cost $150-$175 a pair or as little as $125, (if you’re lucky enough to find them). Also, manufacturers glasses seem to push style rather than comfort and durability and when you have children or a group of friends gathered for an evening of ESPN 3D, durability can  become a really important word.
We are pleased to announce a new line of Reality® 3D home entertainment products that offer an inexpensive solution to the high cost of manufacturers glasses… glasses that were more comfortable, durable and had one startling feature the other glasses didn’t have… compatibility with a variety of TVs, instead of just one.
We’ve attached a Reality 3D Home Entertainment Products Catalog, should you want to learn more. Our prices are lower than anyones, and they work with a variety of 3DTVs and 3D computer monitors.  Order now and avoid the stampede.

Read more in the product catalog (pdf) here: 2010 Reality Catalog 6

and at their website:

3D-Enabled Mobile Devices to Surpass 60 Million by 2014

What In-Stat said:
– Autostereoscopic 3D is necessary for 3D mobile device consumer acceptance.
– By 2012, 3D-enabled smartphones will represent 45 percent of all 3D-enabled mobile devices shipments.
– Penetration rates will be highest in the handheld game console market segment.
– Tablets, smartphones, and handheld game consoles, will incorporate 3D more quickly than other portable devices.

Emerging glasses-free 3D technology will drive so-enabled mobile devices over the next few years. That’s In-Stat’s point of view. The market researcher is predicting the shipment of more than 60 million 3D-capable mobile devices by 2014.

“Due to advancements in autostereoscopic 3D technology, a type of 3D technology that does not require glasses to view 3D images, 3D technology is finding its way into mobile devices,” said In-Stat’s Stephanie Ethier. “The more predictable viewing distance of mobile devices enables a compelling and convenient 3D experience. Additionally, many of the chipsets found in today’s smartphones have the processing power to handle 3D content; therefore the smartphones promise the largest opportunity for mobile 3D technology suppliers over the next five years.”

full story here:


Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

Youtube Feed

No items [Check here why]

ETC Events

NAB Show –
April 7-12, 2018
Las Vegas, NV

Digital Hollywood Spring –
May 22-24, 2018
Los Angeles, CA

Cine Gear Expo –
May 31-June 3, 2018
Los Angeles, CA


SMPTE Entertainment Technology Conference – 
June 13-14, 2018
Sunnyvale, CA

Comic-Con International – 
July 18-22, 2018
San Diego, CA

August 12-16, 2018
Vancouver, Canada

IBC Conference & Exhibition –
September 13-18, 2018
Amsterdam, The Netherlands