News Stories

State Farm Insurance Agent Hosts Private Movie Screening (Bus Dev idea)

[by PR Web]

Joanne Bryant State Farm Insurance will be holding a private 3D movie screening of Disney/Pixar Cars 2 on Saturday, July 2, 2011 at 5:45 PM at the Regal Cinemas Hacienda Crossings in Dublin, CA for friends and clients who have supported their business this past year. Tickets will also be given to children with special needs of Murray Elementary School and contest winners of the Dublin Farmers Market on June 30.

Over 130 people will enjoy treats, walk down a red carpet, and be seated in a 3D private screening of Disney/Pixar Cars 2, which is sure to be a great hit with the local families. The event will also host the Nor Cal Elite All-Stars Cheerleaders and support from Dublin Mayor Tim Sbranti.

Space is limited, so please contact their office if you would like a pair of tickets. This event is RSVP and tickets will only be available at the door. The Bryant team will start handing tickets out at 4:30pm. Photographers will also be there to take pictures of the event so make sure you come smiling!

Joanne has gained a distinguished reputation for excellence and continues to be one of the Bay Area’s leading insurance agents. Her agency vision is a product of skill, innovation and hard work. Joanne Bryant can be reached at or (925) 866-2044.


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SNL Kagan: Only 2% of Homes to Have 3D TV Sets in 2011

Report sees 3D set penetration growing from 5% in 2012 to 21% of U.S. homes in 2015


[By George Winslow — Broadcasting & Cable]


Sales of 3D TV sets are expected to slow this year, with only 1.8 million or about 2% of all U.S. TV homes owning a 3D set by the end of 2011, according to a new report from SNL Kagan, which is also predicting that growth will return in 2012 and beyond, as 3D set penetration grows from about 5% in 2012 to 21% in 2015.

The Future of 3-D and Internet TV report predicts more robust growth of Internet connected TV, with the penetration of Internet TV hitting 14% of U.S. TV homes by the end of this year as 8.4 million net new homes acquire connected sets. The report puts penetration of connected sets at about 6% in 2010.

Overall SNL Kagan is predicting that about 23% of all U.S. homes will have at least one Internet-connected TV set or Blu-ray player in 2012 and that the proportion will hit 51% by 2015.

While 3D sets are moving into the home at a much slower pace, the report expects the adoption of 3D to take about the same time as HD and would be in line with previous TV technology launches for color TV, digital TV and HD TV, which took 10 to 15 years.

The report also notes that the lack of 3D content has slowed sales but that the ongoing popularity of 3D sports and theatrical films indicate that some successful business models are being put together for 3D content that will help sustain the technology in the future.

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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