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Forget 3D Screens—We Need 3D Audio, Like in Real Life


Some decades ago, a salesguy in a high-end audio shop badly misjudged my socioeconomic status and treated me to an ultrahigh-quality recording of an obscure jazz ensemble, played on a $10,000 audio system in an acoustically perfect room. I staggered out goose-bumped and hair-raised, a newly minted audiophile wannabe. …

Turned around, this “object-based compression,” as it’s called, could provide much higher fidelity than that of a typical 16-bit MP3 in an equal-size file. Apple, meanwhile, is reportedly developing a new digital music player that can handle higher-resolution, 24-bit recordings, but who wants pricier, slower downloads that will make your existing music player obsolete? If Thibault’s compression scheme becomes standard, as he hopes it will, we could keep our 16-bit music players, and headphones could easily catch up; a decent pair of $50 earbuds already well exceed the potential of the music that gets poured into them. My kids may go into audio shock when they find out what they’ve been missing. …

So I got in touch with Karlheinz Brandenburg, who, in addition to being director of the Fraunhofer Institute for Digital Media Technology in Ilmenau, Germany, is also the audio technology legend who largely developed the MP3 file.  …

I would invite you, then, to visit Disney World’s Haunted Mansion, which features one of the most advanced 3-D sound systems in the world. The technology, based on the work of Brandenburg’s lab, surrounds a crowd of listeners with a ring of loudspeakers placed at intervals of a few feet. Each speaker puts out a slightly different version 
of the sound, acoustically re-
creating the direction-dependent environment in which it was recorded.  …

Meanwhile, Roginska’s group is already putting its technique to work in a 3-D audio software program called AudioMaps, which relies on the gyroscopic sensors in some mobile devices to determine which way the device is pointing. For example, if you were listening to an audio tour of New York City, you could simply point your iWhatever at the Empire State Building and the narration would sound as if it were actually emanating from the building.  …

Read the full article here:

3D interactive journey into the Great Pyramid (2D, anaglyph, and side-by-side formats)

An interactive 3D film about a theory of the construction of the Great Pyramid of Khufu in Egypt, first presented to the public in a 3D theatre in Paris, has now migrated on to the home desktop.

To watch the film, one has to simply download a plug-in and don a pair of 3D glasses – although the software gives the sensation of depth without them too, to a lesser extent.

Watch a 2 minute video describing the interactive experience here:


Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at News from Verizon Enterprise Solutions is also available through an RSS feed at

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