News Stories

Carmike Cinemas Announces the Unveiling of the Critically Acclaimed Signature "BIGD" Ultimate Entertainment Experience at the Majestic 12 in Vibrant Downtown Chattanooga

[MarketWatch]

Named “BIGD,” the new auditorium will include a wall-to-wall screen measuring 60 feet wide and nearly three stories tall, the latest in 7.1 surround sound and DIGITAL projection of both 2D and 3D features. In technical terms, Carmike’s “BIGD” DIGITAL experience is powered by a cutting edge Christie Brilliant 3-D flash projector. Images are projected onto a colossal wall-to-wall, ceiling-to-floor screen. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.

To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and six 21-inch subwoofers. The new, expanded configuration at the Chattanooga Carmike 12 promises a new gold standard in unparalleled picture clarity and deep resonating DIGITAL sound.

Plans for the “BIGD” Experience will include more locations by the end of 2011 including Minneapolis, MN, St. Clairsville, OH. “Whether it is a movie, concert, sporting event, motivational speaker or church service, Carmike guests will find “BIGD” placing them at the heart of the event,” notes Terrell Mayton, Carmike’s Director of Marketing.

Read the full press release here: http://www.marketwatch.com/story/carmike-cinemas-announces-the-unveiling-of-the-critically-acclaimed-signature-bigd-ultimate-entertainment-experience-at-the-majestic-12-in-vibrant-downtown-chattanooga-2011-11-30

Princeton invention delivers 3D sound from ordinary laptop speakers (w/ video)

[Philip Lelyveld comment: very well-produced video.  Among other things, he has developed a technique to filter crosstalk]

[LaptopVideoTube]

Edgar Choueiri, a professor of mechanical and aerospace engineering at Princeton University, has developed a way to play true three-dimensional sound recordings over regular loudspeakers, such as those found in televisions and computer laptops. The technique may one day be used to allow 3D televisions to produce lifelike sound and to help people with certain types of hearing impairments locate noises. Segments of the video above incorporate Choueri’s 3D filter to demonstrate the phenomenon. The filter is designed to work with loudspeakers – not headphones – and can be experienced through standard computer speakers. (Make sure the right and left speakers are on the correct sides.) Video by Michael E. Wood.

See the original post and the 6:45 minute video here: http://www.laptopvideotube.com/video/princeton-invention-delivers-3d-sound-from-ordinary-laptop-speakers/

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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