News Stories

Daughter-in-law keeps John Wayne's legacy alive

…Something else that made “Hondo” special was it was shot in the fledgling high-tech format of 3D.

“[John Wayne] loved film. He started out in the early days, he actually had small parts in two silent films. So, he really evolved with the film business,” Gretchen explained. “He was all about the innovations that would make it better and would make the experience for the film-goer more exciting, so if 3D was the next thing down the line, he wanted to make a 3D movie and he did it with ‘Hondo.'”

Gretchen said she expects distributor Paramount Pictures will eventually re-release “Hondo” in 3D when more home theaters have 3D capabilities….

See the full story here: http://tinyurl.com/6p2osqv

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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