News Stories

Samsung In-Theatre 3D game/ad

[Philip Lelyveld comment: watch the 1 1/2 minute video of the in-theatre group gaming exercise/advertisement at link.]
Hi Phil,

We just completed a 3D cinema Game for the Galaxy S3 launch.  Please pass it on to the 3D community.
In Los Angeles,  it is currently at:

Regal  Irvine Spectrum 20 in Cinema 10

 

Regal  Ontario Palace 21 in Cinema  1

Cinemark  Cinemark 22 in Cinema 19

Cinemark Huntington Beach 20 in Cinema 12

 


Cheers,
James

James Stewart
Director | Producer | Chief Creative
Geneva Film Co. Ltd.
402-67 Mowat Ave
Toronto, CANADA
M6K 3E3
Ph: 416 516 6885 x222
Cell: 416 409 4470
skype: jamesedstewart
Twitter:  jamesstewart3D

 

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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