News Stories

More Details Regarding Stereo 3D Conversions — Technology Is Growing


[3D TV]

… I ran into a very interesting report from Below The Line (via IBC), which mentions more professional methods of ; and goes into detail regarding how the process works.

What is also interesting about this piece is how it describes the advancements stereo  has made from the way it was as recently as 2010.

“we’re seeing a rise in stereo conversion. Converting standard 2D images into stereo 3D has come a long way since 2010’s Clash of the Titans, with the final installment of the Harry Potter saga providing a great example of tasteful and effective stereoscopy,” according to BTL’s Eric Philpott. …

Read the full story here:

Cineimage Invests In The Pixel Farm Software for Restoration and 3D Conversion Projects


[3D Roundabout]

Multi-license deal boosts productivity on restoration and 3D conversion projects

London-based restoration and 2D-to-3D conversion facility, Cineimage, has committed to the largest single European purchase of The Pixel Farm’s restoration and remastering software and systems. The facility, relaunching at 179 Wardour Street, Soho, has invested in multiple licenses of The Pixel Farm’s PFClean restoration and remastering system, with PFSilo forming the backbone of a high-performance collaborative pipeline and management workflow.

Cineimage has a proven industry reputation among archives, and an enviable track-record in high-quality restoration, being responsible for the full clean-up, repair and deliverables on a large number of classic movies using PFClean. These include Brief Encounter (BFI/David Lean Foundation/ITV), The Ipcress File (ITV), Babylon (Icon Home Entertainment), Merry Christmas Mr Lawrence (Recorded Picture Company/Hanway Films), and The Last Emperor (Recorded Picture Company/Hanway Films).  …

Read the full story here:


Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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