News Stories

3D World Conference 2011 in NYC: Are you ready for 4K? How about 3D in 4K?

10.25.2011

[Philip Lelyveld comment: this is an indepth technical story about the conference.]

[HDTV Magazine]

Last week I attended the 3D World conference at the Content and Communications World (CCW) 2011 in NYC. Although my main interest has been the professional aspects of the 3D industry from content acquisition to display devices I always find interesting other digital TV subjects and initiatives in conference tracks and discussion panels, this time 4K was very notorious. As I did in 3D World 2009 and in 2010 I flew in and out of NYC the same day so I had to make my conference day as effective as possible, this was a long day indeed.

HDTV Magazine is a sponsor of this conference and I wanted to be present. I did not plan to write about the event, but that changed when I noticed the 4K coverage. So what was the 3D World about this year? It was very obvious that the industry is looking again to sell more technology to consumers after 13 years of HDTV, about 6 years of 1080p, 5 of Blu-ray, and 2 of 3DTV. For them it was time for another pocket shocker, actually the pocket shocker never stopped.  …

 

Read the full story here: http://www.hdtvmagazine.com/articles/2011/10/3d-world-conference-2011-in-nyc-are-you-ready-for-4k-how-about-3d-in-4k.php

EON Reality Is Launching the Virtual 3D Learning World Tour

10.25.2011

[Press Release]

EON Reality, the world’s leading interactive 3D solutions provider, is launching the Virtual 3D Learning World Tour. The number of shipped 3D projectors and 3D devices has grown from 20,000 to 8 million in just 3 years and is now driving the demand for interactive 3D learning software and 3D content, see video http://www.youtube.com/watch?v=wDJ3DfpTnZ4 . To meet this demand, EON Reality will be going on the Virtual 3D Learning Tour, visiting Europe, Middle East, Asia, North America and South America during November and December.

EON Reality has developed a 3D content library consisting of 1,000’s of models and applications, along with easy-to-use virtual 3D learning software. The response to the solution has been very positive; educational institutions and governments around the globe are eager to deploy the end- to-end 3D classroom solution. Case studies have shown that interactive 3D solutions add significant value to education and training:

        --  86% of students in the 3D classroom improved their test results 1)


        --  Attention levels doubled (92% vs 46%) 1)


        --  Test scores increased with 35% 2)

1) From http://www.bbc.co.uk/news/technology-15115059

2) From http://www.dlp.com/downloads/DLP-CaseStudy-Classroom3.pdf

Join us at a local seminar in your region, or set up a meeting to learn more about how your organization can benefit from Virtual 3D Learning (please see dates and locations below).

For more information: Watch video http://www.youtube.com/watch?v=wDJ3DfpTnZ4 Presentation http://www.eonreality.com/files/presentation/EON_Reality_GoldKey6.pdf

EON Experience Portal www.eonexperience.com EON Creator www.eonreality.com/products_creator.html EON Reality www.eonreality.com Follow the Tour on Twitter at @eonrealityinc

Virtual 3D Learning World Tour Locations and Dates

Europe 1. Italy, Milan: Nov 14 2. Russia, Moscow: Nov 15 3. Ukraine, Kiev: Nov 16 4. Hungary, Budapest: Nov 17 5. United Kingdom, London: Nov 18

Middle East 1. Bahrain, Manama: Nov 19-20 2. Saudi Arabia, Riyadh: Nov 21 3. Saudi Arabia, Dhahran: Nov 22 4. Qatar, Doha: Nov 23 5. Kuwait, Kuwait City: Nov 24

Asia 1. Singapore: Nov 25-28 2. Vietnam, Hanoi: Nov 29 3. China, Beijing: Nov 30 4. China, Shanghai: December 1 5. India, Delhi: Dec 2

North America 1. Canada, Ottawa: Dec 5 2. Canada, Toronto: Dec 6

South America 1. Brazil, Rio de Janeiro: Dec 7-9

See the original post here: http://www.marketwatch.com/story/eon-reality-is-launching-the-virtual-3d-learning-world-tour-2011-10-24

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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