News Stories

Horse of the Year Show Gallops Into 3D for the First Time

[Press Release]

Sky Sports will give show jumping its world 3D debut this October when Horse of the Year Show 2011 is broadcast exclusively live on Sky 3D TV.

The two nights of coverage on the Sky 3D channel will feature highlights of the internationally recognised National Show Jumping Championships, along with traditional Horse of the Year favourites including Dressage competitions and the renowned Puissance, all from the weekend finale of the Show.

John Cassy, Director of Sky 3D commented: “‘Horse of the Year Show in 3D will give audiences a totally fresh perspective on the art of show jumping. It will give viewers a greater sense of the incredible skill and control the riders need to win this event than ever before.”

To mark this transmission debut, Sky has worked with event organisers to develop a bespoke new jump that will maximise the viewing experience in 3D. Taking advantage of the depth of field which 3D provides, the jump features colour and design detail which will transport viewers to the heart of the action.

Chief Executive of British Show jumping, Iain Graham, is delighted to see Horse of the Year Show showcased as the first show jumping event in the world to be shown live in 3D. “Screening the event in 3D is a wonderful occasion for the sport and a fantastic opportunity for viewers to witness this prestigious event.”

Horse of the Year Show started in 1949 and was initially staged in Harringay. In 1959 it moved to Wembley Arena where it remained for 43 years, before moving to its current location in 2001 – Birmingham’s NEC Arena. Hosted by British Showjumping and event organisers Grandstand Media, over its 62 years Horse of the Year Show has made household names of the likes of David Broome, Nick Skelton, Michael Whitaker and Harvey Smith and continues to attract record attendances to a sold-out arena year after year.

The event finale will be aired live on the Sky 3D channel on Saturday October 8 at 20.30 and Sunday October 9 at 20.00. It will also be simulcast in high definition on Sky Sports HD4. For more information visit http://www.sky.com/shop/ .

See the original press release here: http://www.marketwatch.com/story/horse-of-the-year-show-gallops-into-3d-for-the-first-time-2011-09-27

Royal Opera House and Royal Ballet to offer 3D broadcasts for cinema fans

[Metro]

Cinema-goers can now munch on their popcorn while watching 3D broadcasts of shows such as Faust and The Sleeping Beauty on the big screen.

With tickets at about £13 – compared with £208 for some operas or £117 at the ballet – it is hoped it will bring the arts to a new audience.

‘People should go along and try it,’ said Simon Magill, of Royal Opera House. ‘In the cinema, they can experience something as close to the real thing as possible.’

Dozens of independent cinemas have signed up to show the films, along with major chains including Odeon, Vue and Picturehouse.

The ten shows initially being screened include the ROH’s Tosca, Rigoletto and Faust and the Royal Ballet’s Romeo And Juliet.

Five performances will be pre-recorded and five will be broadcast live, between this month and next May. For details, visit cinema.roh.org.uk/

Read the full story here: http://www.metro.co.uk/lifestyle/876342-royal-opera-house-and-royal-ballet-to-offer-3d-broadcasts-for-cinema-fans

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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