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Uncharted Territory (In-theatre 3D group gaming experience!)

[Digital Cinema Report]

Last month AMC Theatres in partnership with Sony hosted an Uncharted 3: Play it First in 3D event, that showcased the as of then yet-to-be-released multiplayer PlayStation videogame Uncharted 3 at five participating theatres across the United States. Participating theatres offered an inside look from the development team at Naughty Dog, a multiplayer tournament shown on the big screen in 3D, and raffles, prizes, and giveaways. I was fortunate enough to have been invited to attend the event that was held at the AMC Theatre in New York City’s Lincoln Center district. What I saw that night was a firsthand look at what was a proof of concept for another kind of alternative content event and although this does represent uncharted territory it is an event that could easily be duplicated in select theatres around the world.  …

What even those Insiders could not get at home that they got at the theatre that night, however, was the chance to be in the same room and compete against other teams of players in a game that took place on a forty-foot 3D screen in 4K Sony projection and Real D 3D. Executives from Naughty Dog introduced the game, showed a variety of trailers from the game, some behind-the-scens making of the game movies and then organized the audience into 24 teams of five players each. Sony PlayStation units were set up at the front of the auditorium and the results of the contest were projected on the big screen. Asked for a show of hands it was clear that the majority of the audience had already played the beat version of the game and it was just as clear that they all loved it.

AMC, citing company policy would not comment on how many people attended or confirm other reports that all five theatres sold out, but Ryan Noonan, AMC’s director of public relations did say, “We’re very pleased with the results.” Noonan could not say whether AMC would do a similar event again. “This was the first time we’ve done something like this,” he said, adding, “It was such a novel concept.”  Noonan said Hollywood movies remain the centerpiece of AMC offerings but he said the exhibitor always responds to positive feedback from its guests. Based on what I experienced at the Uncharted 3 event, the audience will ask for more.

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20 new & upcoming 3D films you haven’t heard of!


1. Fantastic Voyage

You’ll likely start hearing more about this one shortly, particularly now that producer Jim Cameron and director Shawn Levy have finished their current projects.  Remake of the classic flick about a group of scientists who are shrunken down and inserted into the human body (Joe Dante later remade it as “InnerSpace”) that, this time, will apparently fix less on the adventure and more on the romance (Guessing once that chick scientist inside the bod spots the start of a shaft it’s love its first sight?).  The 3D is likely going to look sensational since Jimbo’s involved. Just like “Avatar”, you’ll have heard it all before, but not seen it before.

2.  Untitled Metallica 3D movie

3. Night of the Living Dead 3D – Re-Animation

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Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at News from Verizon Enterprise Solutions is also available through an RSS feed at

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