News Stories

'Comin' at Ya 3D' throws everything at the screen (review)

[Film School Rejects]

There have been 3 distinct periods of prevalent 3D films in cinemas, one in the 50s, one in the 80s, and the one in which we currently find ourselves. And one of the films that helped kick of the 3D revival in the 80s was a spaghetti western called, rather appropriately, Comin’ At Ya 3D.

It should be stated upfront that Comin’ At Ya 3D is first and foremost about the 3D gimmick. …

The Upside: The 3D generally looks very good and the film itself is a lot of fun.

The Downside: The gimmick does get a bit old sometimes and the Western story is fairly basic. The 3D image seemed just slightly too crossed to me which may make it more difficult to watch for some viewers.  …

See the full review here:

3D Guide to Belly Dancing Coming to 3D Blu-Ray


Pogo Films worked with 3D specialists Inition back in 2010 to create a 4 minute pilot called Dancing Dimensions which, now in its completed form, covers more than just tuition but also the history, styles, and music of bellydancing. Viewers will be able to buy the 3D version on 3D Blu-ray which will be marketed on the Body in Balance TV channels.

This is just the start. Pogo wants to continue this strand and hopes to extend their relationship with Body in Balance TV. To follow up “A 3D Guide to Bellydancing” Pogo are developing two further series: “A 3D Guide to Bollywood” and “A 3D Guide to Burlesque”. They would be following the same format set by the initial series being an entertaining tutorial for the broadcast market. Production starts in 2012.  …

Read the full story here:


Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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