News Stories

'Comin' at Ya 3D' throws everything at the screen (review)

[Film School Rejects]

There have been 3 distinct periods of prevalent 3D films in cinemas, one in the 50s, one in the 80s, and the one in which we currently find ourselves. And one of the films that helped kick of the 3D revival in the 80s was a spaghetti western called, rather appropriately, Comin’ At Ya 3D.

It should be stated upfront that Comin’ At Ya 3D is first and foremost about the 3D gimmick. …

The Upside: The 3D generally looks very good and the film itself is a lot of fun.

The Downside: The gimmick does get a bit old sometimes and the Western story is fairly basic. The 3D image seemed just slightly too crossed to me which may make it more difficult to watch for some viewers.  …

See the full review here: http://www.filmschoolrejects.com/reviews/fantastic-review-comin-at-ya-3d-throws-everything-at-the-screen-lmull.php

3D Guide to Belly Dancing Coming to 3D Blu-Ray

[3DFocus.com]

Pogo Films worked with 3D specialists Inition back in 2010 to create a 4 minute pilot called Dancing Dimensions which, now in its completed form, covers more than just tuition but also the history, styles, and music of bellydancing. Viewers will be able to buy the 3D version on 3D Blu-ray which will be marketed on the Body in Balance TV channels.

This is just the start. Pogo wants to continue this strand and hopes to extend their relationship with Body in Balance TV. To follow up “A 3D Guide to Bellydancing” Pogo are developing two further series: “A 3D Guide to Bollywood” and “A 3D Guide to Burlesque”. They would be following the same format set by the initial series being an entertaining tutorial for the broadcast market. Production starts in 2012.  …

Read the full story here: http://www.3dfocus.co.uk/mipcom-3d/3d-guide-to-belly-dancing-coming-to-3d-blu-ray/5809

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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