News Stories

Somerset and Devon pony riders filmed in 3D

[chard and ilminster news]

RIDERS from Somerset and Devon Pony Club were among the first in the world to be filmed show jumping in 3D.

Sky Sports offered young riders who were competing at the Horse of the Year Show Pony Club Mounted Games the opportunity to be filmed competing and watch their performance back in 3D.  …

Bella Capel, from Somerset and Devon Pony Club, said: “Watching our team back in 3D was brilliant. It looks so real and showed us totally different aspects of watching riding on TV. …

The event finale was aired live on the Sky 3D channel on October 8 at 8.30pm and October 9 at 8pm.

For more information visit www.sky.com/3D.

See the full story here; http://www.chardandilminsternews.co.uk/news/9296915.Somerset_and_Devon_pony_riders_filmed_in_3D/

Norway prepares for first 3D production

[SVG Europe]

Next week’s crucial Euro 2012 qualifier between Norway and Cyprus on 11 October will mark Norway’s first stereo 3D broadcast, as TV 2 makes the most of OB-Team’s brand new 3D capable OB truck, HD 3, to capture the event at Ullevaal for TX on the Canal Digital platform.  …

He admits it’s a learning curve – slower cutting, working with 5 cameras instead of the normal minimum for Norwegian football of 16 (though, naturally, the production is also going to use a 2D-3D converter to take advantage of the simultaneous 2D shoot) – but is excited by the challenge.   …

For OB-Team, it’s validation of its decision to make HD 3 3D-capable. …

See the full story here: http://svgeurope.org/2011/10/05/norway-prepares-for-first-3d-production/

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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