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BSkyB creates 3D Test Cards for Consumers

[Advanced Television]

BSkyB has created a 3DTV ‘test card’ to help its subscribers correctly set up their 3D equipment. Featuring ‘Strictly Come Dancing’ host Zoe Ball, the new Three-Dimensional test card comes with a series of high-quality video on-screen instructions, in 3D, showing viewers how to get the most from their kit.

Sky’s new 3D test card will come on air in the early morning hours at 24.45 and repeat daily on Sky 3D, channel 528. Sky 3D viewers can record the test card using Sky+ to watch back whenever suits them. The test card will also be available via Sky Anytime and seen online (in 2D) at www.sky.com/3DTestCard

See the original post here: http://advanced-television.com/index.php/2011/12/05/bskyb-sets-up-3d-tv-test-card/

DVB STEERING BOARD APPROVES NEXT STEP FOR 3DTV

[DVB Press Release]

19 October 2011 – The DVB is pleased to announce that its Steering Board today approved the Commercial Requirements for a second 3DTV delivery system. Termed ‘Service Compatible’, the second system is a solution required by content deliverers that enables the 2D and 3D versions of a programme to be broadcast within the same video signal, so that new 3D televisions and next-generation STBs can receive 3D programmes, while consumers with existing 2D HDTV receivers and set-top boxes can watch the 2D version. This 2D picture will probably be either the left or right image of the ‘stereo pair’.

In February 2011, the DVB Steering Board approved the specification for a first phase 3DTV delivery system. This system was developed for broadcasters and content deliverers needing a system that works with existing HDTV receivers, provided they are used with a 3D display. This approach, termed ‘Frame Compatible’, is now a principal system in use for 3DTV delivery throughout the world.

“Since 2009, the DVB leads the world in working on 3DTV delivery formats. The Frame Compatible system works very well and delivers good quality 3DTV, but there are DVB Members who have other requirements for 3DTV delivery. The DVB exists to serve all its members, and it has therefore examined the options for meeting these extra needs” commented David Wood, Chairman of the DVB Commercial Module for 3DTV.

For convenience, this second approach is termed DVB-3DTV ‘Phase 2a’. The Commercial Requirements will shortly be available as a ‘BlueBook’ on the DVB website. The DVB Technical Module has been asked to complete the preparation of the specification for Phase 2a before the end of summer 2012.

Phase 2a will provide additional opportunities for 3DTV services, complementing the first specification, which is referred to now for convenience as 3DTV Phase 1.

Press Release For Immediate ReleaseDVB Steering Board Approves Next Step For 3DTV

The DVB is also taking into account the requirements of content deliverers wanting to continue the use of a Phase 1 signal, but wish to provide additional information to improve the image quality for those with ‘new’ receivers. This may result is a Phase 2b specification in due time.

The terms ‘Frame Compatible’ and ‘Service Compatible’ follow ITU terminology.

About DVB

Digital Video Broadcasting (DVB) is an industry-led consortium of over 233 broadcasters, manufacturers, network operators, software developers, regulatory bodies and others committed to designing global standards for the delivery of digital television and data services. DVB standards cover all aspects of digital television from transmission through interfacing, conditional access and interactivity for digital video, audio and data. The consortium came together in 1993 to create unity in the move towards global standardization, interoperability and future proofing.

DVB dominates the digital broadcasting environment with thousands of broadcast services around the world using DVB’s open standards. There are hundreds of manufacturers offering DVB compliant equipment. To date there are over half a billion DVB receivers shipped worldwide. DVB standards are also widely used for other non- broadcasting applications such as data on the move and high-bandwidth internet over the air. Further information about DVB can be found at: www.dvb.org, www.mhp.org, www.dvbservices.com and www.dvbworld.org.

DVB and DVB sub-brands are registered trademarks.

See the original post here: http://www.dvb.org/news_events/press_releases/press_releases/DVB_pr220-DVB-Steering-Boards-Approves-Next-Step-For-3DTV.pdf

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Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit www.verizonenterprise.com to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (www.etcenter.org)

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit www.verizon.com/news/.

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at http://www.verizonenterprise.com/about/news. News from Verizon Enterprise Solutions is also available through an RSS feed at http://www.verizonenterprise.com/rss-options/.

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