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Createasphere's 3D Road Show

(Philip Lelyveld comment: Oct. 6th Chicago 3D production workshop for $15.)

[Press Release]

Createasphere – bringing together the best of the creative, production and technologycommunities in dynamic experiences – is demystifying 3D stereoscopic capture, post and delivery by bringing educational presentations, exhibits and hands-on demonstrations to Chicago. These one-day workshops offer attendees the chance to talk one on one with experts from such companies as AJA, Assimilate, Manfrotto and Panasonic.  Chicago is considered one of the most vibrant creative and filmmaking centers in the U.S. and interest in 3D filmmaking is high.
Presented by Createasphere, the 3D Road Show is led by 3D guru Keith Collea – a versatile and highly knowledgeable stereographer who has constructed 3D landscapes across a gamut of independent and studio features. He has worked on indies such as The Gene Generation and The Mortician 3D, as well as big-budget productions like Pirates of the Caribbean: On Stranger Tides 3D and The Monkey King 3D (Asia’s largest 3D production to date).  The workshop will help attendees improve their skills and knowledge, and understand the choices in twin lens cameras, rigs and tools, post production workflows, visual effects creation and assembly, storage, projection, and delivery.
  • Learn the tips of creating 3D and how to avoid the pitfalls
  • Understand 3D workflow and budgeting
  • Learn from the experts & get your questions answered
  • Get your hands on the gear while improving your 3D skills & knowledge
  • See first hand the options in choosing to produce in 3D:
    • Twin lens cameras
    • Rigs & tools
    • Post
    • VFX
    • Storage
    • Display & Projection
The cost to attend is only $15.  For more information, and to register, visit
About Createasphere
Createasphere is a global community builder for the entertainment technology industry, advancing technologies and careers through Expos, Conferences, and online offerings.
Createasphere was founded in 2001 as HD EXPO, and over the past decade has grown into a global company that develops and presents influential events for the content creation community, on line and face to face. Founded by Kristin Petrovich Kennedy in Los Angeles, Createasphere became part of Diversified Business Communications in 2009, now driving their entertainment strategies and properties division. Currently Createasphere is presenting the Entertainment Technology Expos in New York and LA; the Digital Asset Management Conference in New York, Los Angeles, and Europe; The DAMMY Awards in New York; Cinema India Expo in Mumbai; the online news and content portal; 3D Road Shows; and Post

Read the original press release here:

Is it possible for the arts to push digital media?

[Excerpt from The Beacon Herald (UK)]

We hear a lot about how digital media is affecting newspapers, television, even movies. Is digital media also affecting the performing arts? Or are the performing arts pushing digital media?

Artists and academics are pushing technology in new ways to augment their performances. As early as 2008, the drama department at the University of Waterloo was undertaking a couple such experiments.

In partnership with the University of Central Florida and Bradley University in Peoria, Ill., the University of Waterloo produced a new show with an old story — Alice Experiments in Wonderland. The show featured a high-speed connection (as much as 150Mbit/s), 2D and 3D sets, and simultaneous live theatre in three locations.

Thirty-three cast members in three different locations with different sets and audiences presented a few challenges including DVTS (digital video transport systems) connectivity, echo compression, sound and video transfer issues. But the three universities’ networking departments worked together to use more bandwidth and computing power to successfully broadcast at peak sustained broadband usage during the entire length of the show. Using existing video conferencing technology in a novel way created an opportunity for theatres all around the world to affordably replicate the experience. …

This September, an international community of cultural enthusiasts — including artists, academics, creators and developers — is coming to Stratford to explore how the performing arts are pushing the uses of digital technologies and shaping innovative artistic experiences. Through workshops, seminars and performances integrating digital media technologies, sessions will explore the limitations and challenges of arts and media, but also the opportunities.

The Challenging Digital Media: The Performing Arts conference is presented by the University of Waterloo Stratford Campus Sept. 28-30, 2011, in partnership with the Stratford Shakespeare Festival and the National Arts Centre. For more information, go to challenging


Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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