News Stories

Sony Intros SR Memory

Sony introduced its SR memory platform, which aims to add file-based capabilities to its SR format.
Underscoring the HPA supersession theme of workflows, this platform enables a direct to edit native workflow of the SR codec, explained Sony marketing manager Peter Crithary.
The SR memory card can accommodate up to 1 TB of storage, and the product family includes an SR memory camcorder, a camera adapter, a transfer unit and a deck.
Sony recommends the system for any file-based production, including movies, TV and documentary work.
The line will be available in the summer; pricing has not been announced.

HPA Attendees Survey: 3D to Cord Cutting

Each day at the Tech Retreat, Leon Silverman and Jerry Pierce conducted an informal attendee survey, generating sometimes surprising responses. Among the questions and answers:
–Is 3D in the home dead? roughly 80% of the audience raised their hands
–Cord cutting? Some, but not many, attendees have already done so.
–When will packaged media disappear from stores? Very few said within five years, and very few said within10 years.

The final Thursday session included a report on Disney’s restoration efforts, which to date have included over 200 titles, with roughly 70 in the past year.
The studio has been restoring its animated classic, as well as live action productions. Recent restorations included animated films such as Fantasia and Dumbo, as well as live action titles such as The Love Bug.
Titles in the pipeline include: Blackbeard’s Ghost, Quiz Show, Horse Whisperer and The Apple Dumpling Gang.


Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

Youtube Feed

No items [Check here why]

ETC Events

NAB Show –
April 7-12, 2018
Las Vegas, NV

Digital Hollywood Spring –
May 22-24, 2018
Los Angeles, CA

Cine Gear Expo –
May 31-June 3, 2018
Los Angeles, CA


SMPTE Entertainment Technology Conference – 
June 13-14, 2018
Sunnyvale, CA

Comic-Con International – 
July 18-22, 2018
San Diego, CA

August 12-16, 2018
Vancouver, Canada

IBC Conference & Exhibition –
September 13-18, 2018
Amsterdam, The Netherlands