News Stories

Sony Intros SR Memory

Sony introduced its SR memory platform, which aims to add file-based capabilities to its SR format.
Underscoring the HPA supersession theme of workflows, this platform enables a direct to edit native workflow of the SR codec, explained Sony marketing manager Peter Crithary.
The SR memory card can accommodate up to 1 TB of storage, and the product family includes an SR memory camcorder, a camera adapter, a transfer unit and a deck.
Sony recommends the system for any file-based production, including movies, TV and documentary work.
The line will be available in the summer; pricing has not been announced.

HPA Attendees Survey: 3D to Cord Cutting

Each day at the Tech Retreat, Leon Silverman and Jerry Pierce conducted an informal attendee survey, generating sometimes surprising responses. Among the questions and answers:
–Is 3D in the home dead? roughly 80% of the audience raised their hands
–Cord cutting? Some, but not many, attendees have already done so.
–When will packaged media disappear from stores? Very few said within five years, and very few said within10 years.

The final Thursday session included a report on Disney’s restoration efforts, which to date have included over 200 titles, with roughly 70 in the past year.
The studio has been restoring its animated classic, as well as live action productions. Recent restorations included animated films such as Fantasia and Dumbo, as well as live action titles such as The Love Bug.
Titles in the pipeline include: Blackbeard’s Ghost, Quiz Show, Horse Whisperer and The Apple Dumpling Gang.


Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at News from Verizon Enterprise Solutions is also available through an RSS feed at

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