Entertainment Technology Center @ USC

Los Angeles – The Entertainment Technology Center at University of Southern California (ETC@USC) today announced its appointment of Bob Lambert as ETC Chairman Emeritus and Special Adviser to the Board. The Entertainment Technology Center is a multi-industry consortium pioneering new initiatives in the consumer and professional realms. Engaged and active with ETC’s board for the past decade, among other roles Bob served terms as ETC Board Chairman and as CEO pro tem, while also serving as Senior Vice President, Worldwide Technology Strategy for The Walt Disney Company.

“Bob is a visionary for our industry, and an exceptional supporter and driver of inter-industry projects and of USC’s efforts in entertainment and technology,” cited ETC CEO and Executive Director David Wertheimer. The ETC Board and I are delighted to have his continued involvement and support.”

Bob serves on several for-profit and non-profit boards of directors. In addition to being a veteran of twenty-five years as a senior executive of The Walt Disney Company, he has advised MPAA, MovieLabs, DCI LLC, AFI, and other organizations and technology start-ups. He will continue efforts on new ETC initiatives and sponsorships, working with Wertheimer.

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SAN JOSE, CA — 09/27/10 — Bridge Capital Holdings (NASDAQ: BBNK), whose subsidiary is Bridge Bank, National Association, a full service professional business bank headquartered in Silicon Valley, announced today its participation in the Fifth Annual AlwaysOn OnHollywood Technology Conference. This two-and-a-half-day event is being held September 27 – 29, 2010 at the Davidson Conference Center at the University of Southern California in Los Angeles. The conference is co-presented by The Entertainment Technology Center (ETC) at the University.

“Bridge Bank continues to be a key contributor to all of our conferences, including OnHollywood,” said Tony Perkins, Founder and Editor of AlwaysOn. “We are pleased to work with the Banks’ Southern California Group and all of the Bridge Team to make this conference the best one yet.”

“Bridge Bank is committed to growing in Southern California and we look forward to continuing our close partnership with AlwaysOn,” said James Crumpton, Senior Vice President and Manager of Bridge Bank’s Technology Banking Group in Southern California. “We also welcome USC and ETC as valued partners in making this conference a success.”

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The Entertainment Technology Center @ USC to Host Fifth Annual OnHollywood 2010

OnHollywood: The Entertainment Venture Summit Features Who’s Who of Hollywood and Silicon Valley

LOS ANGELES, CA–(Marketwire – September 15, 2010) – The Entertainment Technology Center at University of Southern California (ETC@USC) is pleased to announce that it will host the fifth annual OnHollywood 2010 on September 27-29, 2010, at the Davidson Conference Center at the University of Southern California. The two and a half-day entertainment venture summit will be held in cooperation with AlwaysOn and will bring together technology start-ups, investors and Hollywood executives to examine the future of entertainment technology. The conference will be a showcase for innovation in the entertainment technology sector and will provide information about funding sources for new companies in the video, music, gaming, search and mobile industries. At this conference, the best and brightest CEOs from technology companies in Silicon Valley will meet up with entertainment industry executives to further the discussion around opportunities in burgeoning entertainment technology space.

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The Entertainment Technology Center @ USC (ETC@USC), www.etcenter.org, announced that it is seeking broad multi-industry feedback for the Interoperable Master Format (IMF) draft specification. Over the last year, the ETC@USC has hosted the IMF project seeking to develop a voluntary specification for an interoperable set of master files (and associated metadata) to enable the interchange and automated creation of downstream distribution packages within the motion picture and television production and post-production industries. The participants in the IMF project, which include Disney, Fox, NBC/Universal, Paramount, Sony Pictures Entertainment, and Warner Bros., will create a specification that can be proposed to SMPTE with the intention of initiating a formal standards-setting process. The goal is to create an interoperable, high-quality set of master files suitable for a variety of distribution packages that can be used to output an arbitrary number of versions for varying screen sizes, resolutions, bit rates, codecs, service providers, etc.

For more information, email: info@etcenter.org.

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DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/17f41b/3d_in_the_home_wh) has announced the addition of the “3D in the Home: Who, What, When and Where” report to their offering.

3D TV was one of the biggest themes emerging from the 2010 International CES, but is it a viable home entertainment technology? While we’ve had 3D in some form for over 100 years, it is now pushing into the living room. Can it survive and will it make a difference? CEA and Entertainment Technology Center (ETC) present a second year follow-up report to their groundbreaking 2009 3D study.

Among the topics covered are:

• The current state of 3D
• What segment of the population is interested in learning more about 3D
• What segment of the population is most interested in bringing 3DTV into their home
• The forecast for 3D TVs over the next three years

This report is a must read for anyone involved in the manufacturing, marketing and merchandising of 3DTV and 3D content.

Topics Included In Study: Content; Digital Television; Gaming; Video

Measurements: Awareness; Expenditures (Future); Interest; Purchase Intentions; Satisfaction

For more information visit http://www.researchandmarkets.com/research/17f41b/3d_in_the_home_wh

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“3-D is going to succeed when it stops being a special effect and just starts being part of the storytelling experience. Which you’re seeing happen very rapidly with movies, in sports … and video games,” says Phil Lelyveld, program manager of the consumer 3-D experience lab at the University of Southern California’s Entertainment Technology Center in Los Angeles.

Lelyveld says today’s 3-D effects are less in-your-face and more about depth of field. So though objects occasionally burst out, it’s more likely to use perspective to draw you in – such as the lush alien foliage that pulled moviegoers into Avatar or the airborne balloons that crowds gawked at in Up.

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The Intl. 3D Society and USC’s Entertainment Technology Center (ETC) have teamed to start a 3D University for 3D pros.

The courses will focus on 3D theory, processes and applications. Subjects to be covered include basic capture and stereographic concepts, shooting sporting and live events, budgeting and workflow.

The series is designed as an immersive education and training program and will be offered free to members of the Intl. 3D Society and sponsors of ETC.

“There are now far too few individuals who understand the art and nuance of making great 3D,” said ETC topper David Wertheimer. “This series is a tangible leap towards broadening that foundational knowledge throughout the cinema, television, and live-events industries.”

Instructors will include such 3D experts as Phil McNally, DreamWorks Animation; Bruce Dobrin, Sony 3D Technology Center; Steve Schklair, 3ality Digital; John Nicolard, FotoKem ; and Phil Lelyveld, USC ETC.

First class is skedded for July 17 at Walt Disney Studios.

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The International 3D Society will be presentng a “3D University” educational series for 3D professionals in association with the Entertainment Technology Center at USC.  The first class is scheduled for July 17, 9 a.m.-3 p.m. at The Walt Disney Studios and will focus on several 3D applications and processes.  The July seminar will concentrate on 3D theory and applications related to basic capture and stereography concepts; shooting sporting and live events; and budgeting and workflow.

A blue-ribbon panel of experts in the educational series will include Phil McNally, Stereoscopic Supervisor, DreamWorks Animation (DWA); Bruce Dobrin, Principal Technology Architect, Sony 3D Technology Center, Sony Corporation of America;Steve Schklair, Founder and CEO, 3ality Digital Systems, the technology and production subsidiary  of  3ality Digital, LLC;   John Nicolard, Head of Digital Production, FotoKem and Phil Lelyveld, Business Development and Strategy Advisor, USC Entertainment Technology Center.

David Wertheimer, Executive Director of ETC, remarked, “We are at an inflection point in the development of the stereoscopic 3D market. Digital 3D technology makes just about anything possible, but there are now far too few individuals who understand the art and nuance of making great 3D. This series is a tangible leap towards broadening that foundational knowledge throughout the cinema, television, and live events industries.”

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