News Stories

Appointment of Bob Lambert as ETC Chairman Emeritus

9.28.2010

Los Angeles – The Entertainment Technology Center at University of Southern California (ETC@USC) today announced its appointment of Bob Lambert as ETC Chairman Emeritus and Special Adviser to the Board. The Entertainment Technology Center is a multi-industry consortium pioneering new initiatives in the consumer and professional realms. Engaged and active with ETC’s board for the past decade, among other roles Bob served terms as ETC Board Chairman and as CEO pro tem, while also serving as Senior Vice President, Worldwide Technology Strategy for The Walt Disney Company.

“Bob is a visionary for our industry, and an exceptional supporter and driver of inter-industry projects and of USC’s efforts in entertainment and technology,” cited ETC CEO and Executive Director David Wertheimer. The ETC Board and I are delighted to have his continued involvement and support.”

Bob serves on several for-profit and non-profit boards of directors. In addition to being a veteran of twenty-five years as a senior executive of The Walt Disney Company, he has advised MPAA, MovieLabs, DCI LLC, AFI, and other organizations and technology start-ups. He will continue efforts on new ETC initiatives and sponsorships, working with Wertheimer.

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Participation of Bridge Bank in the AlwaysOn OnHollywood at the ETC@USC picked up by media

9.27.2010

SAN JOSE, CA — 09/27/10 — Bridge Capital Holdings (NASDAQ: BBNK), whose subsidiary is Bridge Bank, National Association, a full service professional business bank headquartered in Silicon Valley, announced today its participation in the Fifth Annual AlwaysOn OnHollywood Technology Conference. This two-and-a-half-day event is being held September 27 – 29, 2010 at the Davidson Conference Center at the University of Southern California in Los Angeles. The conference is co-presented by The Entertainment Technology Center (ETC) at the University.

“Bridge Bank continues to be a key contributor to all of our conferences, including OnHollywood,” said Tony Perkins, Founder and Editor of AlwaysOn. “We are pleased to work with the Banks’ Southern California Group and all of the Bridge Team to make this conference the best one yet.”

“Bridge Bank is committed to growing in Southern California and we look forward to continuing our close partnership with AlwaysOn,” said James Crumpton, Senior Vice President and Manager of Bridge Bank’s Technology Banking Group in Southern California. “We also welcome USC and ETC as valued partners in making this conference a success.”

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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