News Stories

HPA Links With Collaborative Networks

A look at collaborative networking at the HPA Tech Retreat included updates from Smartjog and AboveNet. Also addressed:

–Peter Wilson introduced MUPPITS (Multiple User Post Production IT Services), an R&D project to develop an open and secure collaborative system based on a service-oriented architecture. Partners include Sohonet, Pinewood, BBC, Molinare and Smoke and Mirrors. The main aims of the projects is to offer remote rendering, as well as a tapeless workflow. To learn more:

–CineGrid Exchange Architecture is growing and by spring of this year, global capacity is expected to reach 256 TB connected via a 10 GigE cyberinfrastructure. Demonstrations have included 4K uncompressed interactive color grading between CinePost in Prague and UC San Diego.

HPA Demo Room Roundup Part 1

Gary Demos is showing a technology demonstration of a realtime decode software, at the Image Essence exhibit at the HPA Tech Retreat,
Supporting a P3 color gamut, the software was running on single chip Intel hardware, and was used to display a range of material—720p and 1080i/24fps; StEM and CAS material; and CGI, film-based, Viper, Dalsa and other footage.
Demonstrating that the technology is adaptive to a variety of image types, Demos explained: “I’m trying to make a universal coding system that can handle all of the difference types of presentation materials.”
He suggested that this could be useful starting at principal photography.
Also shown was real-time 4K decode, using a two-chip Intel system.

Also in the demo room:

DVDigital Vision showed its new grain tool and open EXR grading (pictured, upper image). The grain reducer has new algorithms with grain characteristics analysis for automated grain reduction, and a new motion estimation engine.

filmlightFilmlight previewed the next version 4.2 of Baselight (pictured, lower image), which will ship around NAB. It includes a new dirt fix tool, as well as additional control for lift, gamma and gain.

S.two showed a portable RAID device that accommodates 2-2 ½ hours of material, scheduled to ship in about six weeks.


Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

Youtube Feed

No items [Check here why]

ETC Events

NAB Show –
April 7-12, 2018
Las Vegas, NV

Digital Hollywood Spring –
May 22-24, 2018
Los Angeles, CA

Cine Gear Expo –
May 31-June 3, 2018
Los Angeles, CA


SMPTE Entertainment Technology Conference – 
June 13-14, 2018
Sunnyvale, CA

Comic-Con International – 
July 18-22, 2018
San Diego, CA

August 12-16, 2018
Vancouver, Canada

IBC Conference & Exhibition –
September 13-18, 2018
Amsterdam, The Netherlands