News Stories

ETC’s NAB Virtual Cloud Conference

The Entertainment Technology Center @ USC is hosting the Virtual NAB Cloud Conference at YouTube Space LA.  This 3-day event, crafted to tell the stories of Cloud & M&E will be posted to our YouTube on or around March23rd. Topics covered include: Keynote & Post in the cloud Transport & Security Workflows in the cloud including sports, VFX and 4K Keynote, MAMs & DAMs Hybrids, Ecosystems & ROI Second Screen & OTT Opensource Tools & Storage Analytics & Big data Keynotes include: Faster, Better, Cheaper: Pick all Read More

Digital Town Square

The ETC@USC is pleased to announce its next Virtual Reality symposium on the grammar of storytelling in VR.  The symposium will take place Thursday afternoon, February 19th, and is a follow-through to our highly successful introduction to VR this past November. What: bringing together creative leaders in VR, video games, theater and traditional entertainment to explore a new creative grammar for VR storytelling through panels, presentations, workshops and demos. Who: Above- and below-the-line VR content creators; game designers and developers; story and development executives; filmmakers; and studio, Read More

Project Cloud

The Entertainment Technology Center @ the University of Southern California (ETC) “Project Cloud,” brings together a core group of key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation and production tools and processes.  The governing body collectively guiding this process is senior executives from the six major studios, in coordination with Rackspace, Seagate/eVault, Hitachi, Wipro, Equinix, Front Porch Digital, IBM/Aspera, Google and other cloud companies. The project explores the life cycle of film and media production, from pre-production collaboration, production, Read More


ETCentric is an online destination providing a single online resource for the most current technology news, trends, special reports, surveys and opinions related to media, entertainment and technology. Media professionals are faced with a glut of information as part of their daily routines, and it is becoming increasingly difficult to manage the time and effort required to weed through what is relevant to our world and what is not.

ETCentric aggregates an array of relevant information and delivers in a single online resource. As a natural extension of ETC, it is designed for industry insiders with an eye for creative inspiration, evolving trends, and innovation in media, entertainment and technology

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