Entertainment Technology Center @ USC

LAS VEGAS—FROM NAB SHOW (April 12, 2010) – The Entertainment Technology Center @ USC, (ETC@USC) (www.etcenter.org), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, is pleased to announce that Panasonic has joined the ETC@USC as a 3D Project sponsor. ETC’s ongoing 3D Project is looking at all things related to 3D, including the challenges faced when selling 3D products, guidelines for producing and displaying comfortable stereoscopic imagery, opportunities for marketing and advertising in 3D, education and demonstrations for the creative, equipment and retail industries, and more.

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Panasonic is sponsoring ongoing efforts by the Entertainment Technology Center @ USC (ETC@USC) to better understand and implement burgeoning consumer, retail and CE interest in 3D entertainment in the home.

Panasonic was the first consumer electronics manufacturer to bow a 3D television at retail – a 50-inch plasma model with enabled Blu-ray Disc player and glasses.

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LAS VEGAS, Apr 12, 2010 (BUSINESS WIRE) — The Entertainment Technology Center @ USC, (ETC@USC) (www.etcenter.org), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, is pleased to announce that Panasonic has joined the ETC@USC as a 3D Project sponsor. ETC’s ongoing 3D Project is looking at all things related to 3D, including the challenges faced when selling 3D products, guidelines for producing and displaying comfortable stereoscopic imagery, opportunities for marketing and advertising in 3D, education and demonstrations for the creative, equipment and retail industries, and more.

“It goes without saying that 3D is here to stay, in the theater, in the home, and in special venues everywhere. Through its many 3D-related projects and initiatives, the ETC@USC has played a key role in fostering an on-going dialogue about the best approach to furthering the success of 3D across many platforms,” said Eisuke Tsuyuzaki, chief technology officer for Panasonic Corporation of North America. “For this and numerous other reasons, we are pleased to join the ETC@USC’s efforts to further the success of 3D.”

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Sound: Audio technology manufacturer DTS Inc. has joined as an executive sponsor of the Entertainment Technology Center at University of Southern California.

As an executive sponsor, DTS will participate in the center’s roundtables, consumer research, student forums, projects and exclusive meetings.

Supporting the center underscores the company’s desire to support growth, intelligent discussion and creative thinking within the technology industry, said Senior Vice President, Strategy and Business Development Patrick Watson.

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The Entertainment Technology Center at University of Southern California (ETC@USC) (www.etcenter.org), a nonprofit consortium that brings together top entertainment and consumer-electronics companies to listen to and evaluate consumer feedback towards future technologies, announced that audio company DTS Inc. has joined ETC@USC as an executive sponsor.

As an executive sponsor, DTS will participate in ETC’s cross-industry CxO Roundtables, ETC’s Anytime/Anywhere Consumer Research, Student Feedback Forums, the Anytime/Anywhere ContentLab (AACL) and other exclusive meetings.

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BusinessWire – The Entertainment Technology Center at University of Southern California (ETC@USC) (www.etcenter.org), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, announced today that DTS Inc. (Nasdaq:DTSI) has joined ETC@USC as an executive sponsor. DTS Inc. is a pioneer of multi-channel audio whose technology is in home theatre, car audio, PC, and game console products, as well as DVD-Video, Blu-ray Disc and Surround Music software.

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Los Angeles-based DTS, which develops surround sound technology, said today that it has signed on as an Executive Sponsor of USC’s Entertainment Technology Center, an effort at the school to link entertainment, technology, and consumer electronics firms. The center and DTS said the deal will allow DTS to participate in a number of its research, project, meetings, and other activities. Financial details were not disclosed. The Entertainment Technology Center @ USC is part of the USC School of Cinematic Arts, and was co-founded in 1993 with help from George Lucas.

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LOS ANGELES, Feb 23, 2010 (BUSINESS WIRE) — The Entertainment Technology Center at University of Southern California (ETC@USC) (www.etcenter.org), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, announced today that DTS Inc. (DTSI 29.10 , +1.87, +6.87% )has joined ETC@USC as an executive sponsor. DTS Inc. is a pioneer of multi-channel audio whose technology is in home theatre, car audio, PC, and game console products, as well as DVD-Video, Blu-ray Disc and Surround Music software.

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The Entertainment Technology Center at University of Southern California, a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, announced that Thales has joined ETC@USC as a Gold Sponsor.

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Press Release

Thales has joined ETC@USC, The Entertainment Technology Center at University of Southern California (ETC@USC), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, as a Gold Sponsor.

As a Gold Sponsor, Thales will participate in the Center’s Technical Advisory Board and project working groups. ETC@USC sponsors may participate in industry-shaping discussions and focus groups. Members may also network with sponsors and board members, including the major Hollywood studios and prestigious entertainment technology companies.

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