LAS VEGAS—FROM NAB SHOW (April 12, 2010) – The Entertainment Technology Center @ USC, (ETC@USC) (www.etcenter.org), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, is pleased to announce that Panasonic has joined the ETC@USC as a 3D Project sponsor. ETC’s ongoing 3D Project is looking at all things related to 3D, including the challenges faced when selling 3D products, guidelines for producing and displaying comfortable stereoscopic imagery, opportunities for marketing and advertising in 3D, education and demonstrations for the creative, equipment and retail industries, and more.

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Panasonic is sponsoring ongoing efforts by the Entertainment Technology Center @ USC (ETC@USC) to better understand and implement burgeoning consumer, retail and CE interest in 3D entertainment in the home.

Panasonic was the first consumer electronics manufacturer to bow a 3D television at retail – a 50-inch plasma model with enabled Blu-ray Disc player and glasses.

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