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Market Watch pickup of Panasonic release

LAS VEGAS, Apr 12, 2010 (BUSINESS WIRE) — The Entertainment Technology Center @ USC, (ETC@USC) (www.etcenter.org), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, is pleased to announce that Panasonic has joined the ETC@USC as a 3D Project sponsor. ETC’s ongoing 3D Project is looking at all things related to 3D, including the challenges faced when selling 3D products, guidelines for producing and displaying comfortable stereoscopic imagery, opportunities for marketing and advertising in 3D, education and demonstrations for the creative, equipment and retail industries, and more.

“It goes without saying that 3D is here to stay, in the theater, in the home, and in special venues everywhere. Through its many 3D-related projects and initiatives, the ETC@USC has played a key role in fostering an on-going dialogue about the best approach to furthering the success of 3D across many platforms,” said Eisuke Tsuyuzaki, chief technology officer for Panasonic Corporation of North America. “For this and numerous other reasons, we are pleased to join the ETC@USC’s efforts to further the success of 3D.”

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San Fernando Valley Business Journal covers DTS sponsorship release

Sound: Audio technology manufacturer DTS Inc. has joined as an executive sponsor of the Entertainment Technology Center at University of Southern California.

As an executive sponsor, DTS will participate in the center’s roundtables, consumer research, student forums, projects and exclusive meetings.

Supporting the center underscores the company’s desire to support growth, intelligent discussion and creative thinking within the technology industry, said Senior Vice President, Strategy and Business Development Patrick Watson.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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