ETC participates again, in a restructured/streamlined NABShow schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (Data & Analytics), Phil Lelyveld (Immersive Media), and Seth Levenson (Adaptive Production) programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and Machine Learning, Immersive Media and Cloud technology. ETC’s sessions, in North Hall 257 are: Pushing Immersive Media to the Limit – Location Based Entertainment (Monday, April 9, 11:20am – 12:00pm), Audience Genomics: Neuroscience & Machine Learning Practices to “Hack” Audience Segmentation (Tuesday, April 10, 1:30pm – 1:45pm), Content Genomics: Neuroscience & Machine Learning Practices to “Hack” Content Recommendation (Tuesday, April 10, 1:50pm – 2:50pm), and Innovation in the Cloud: Building Comprehensive Media Solutions (Wednesday, April 11, 9:00am – 9:35am).
On Sunday, April 8, prior to Monday’s official show floor opening, ETC will bring their expertise to the Future of Cinema sessions from 10:45am – 12:00pm in South Hall 222/223. At 10:45am, Phil Lelyveld delivers market research data and Gen Z attitudes and behaviors in Gen Z: The YouTube Generation. Following, at 11:20am, Yves Bergquist joins a panel to discuss Do Androids Dream of Making Movies? For more information including registration details, please click here.