News Stories

NAB Virtual Cloud Conference

Detail list of Events:

Day 1

TimeEvents and DetailsOrganizationDesignation Name
8:45-9:00Conference WelcomeETCProject Cloud Erik Weaver
9:00-9:30 Keynote: Faster, Better, Cheaper: Pick all Three!

Abstract: Pre-viz? Rendering? Post-processing? Transcoding? Media Archival? Online Distribution? On-Demand Playback? Today making a movie sounds a lot more like a development project for geeks than artwork for the silver screen.
GoogleGlobal Head, SolutionsMiles Ward
9:45-10:15It’s All “Production” Now

Abstract: A discussion on blurring the lines between Production and Post, creating a bi-coastal cloud workflow for an unscripted multi-camera television series. From file-based ingest, dailies / proxy trans-coding and cross country data-movement from set to post. Leveraging “off the shelf” technology in innovative ways, including uplink bandwidth aggregation, multi-format transcoding, point to point WAN data sync, hosted network storage, Avid Media Composer, Avid Unity ISIS, you name it- all to enable post to being prepping within hours of shooting.
Hula PostCTOJoshua Rizzo
10:30-11:00Acquiring the production brain trust and the many assets created and placing them in the cloud

Abstract: Film production is equal to a busy hot kitchen with no true order of operations other than we will figure it out in post. Being able to capture the many moving parts onset into a central location such as the cloud will help the post team recreate what happened on the day to solve post problems and save time and at the same time giving the post team the needed materials and metadata in real time.
JoustCTOCraig Mumma
11:15-11:45Distributed high-quality image manipulation and review in a virtual collaborative environment

Abstract: Taking advantage of centralized processing and storage, new dispersed workflows are now possible. Colorfront's cloud initiative enables virtual world wide collaboration for high end motion picture and television production.
ColorfrontCTOBill Feightner
12:00-12:30Redefining the Complete Content Production and Management Model

Abstract: Panelists will discuss the gains realized through integration of the file system with new types of storage, including object-based storage optimized for media, and explain how better use of the cloud for media-centric workflows is supporting more fluid and efficient on-premises and globally dispersed production environments.
QuantumVP M&ESkip Levens
1:30-2:00On-Demand Production Infrastructure delivered Just In Time

Abstract: Today's productions increasingly demand the rapid provisioning and integration of core resources in order to support increasingly complex workflows across multiple partners. The integration of Workflow software to Infrastructure as a Service (IaaS) pools for compute, storage, and network is finally within reach with the advent of provisioning technologies like Software Defined Networking, API Abstraction, Orchestration and Transformation, and Network Function Virtualization (NFV). This track will discuss the evolution of the IaaS marketplace and the new business models that are cropping up as a result.
EquinixGlobal Solutions ArchitectShane Guthrie
2:15-2:45Global Media Exchange: Work of the ETC

Abstract: The network is critical as file sizes increase. We will talk about how the ETC Transport work stream is working to simplify networking, and create a Global Media Exchange. The effort includes ondemand SDN and contracts that are OPEX (on demand) as opposed to locked in long term agreements.
DolbyLead ETC Transport workstreamChristine Thomas
3:00-3:30Driving rapid production workflows in a virtual cloud environment that puts security first for high value productions.

Abstract: While Silicon Valley start ups have been leveraging the virtual capabilities of the cloud for years, film and TV productions (essentially start ups that launch a single product and disband) are finding adoption harder because of workflow challenges presented by their "big data” video product and recent security incidents in the industry have only made it harder. But there is a way forward...
SohonetExecutive Director / ChairmanChuck Parker
3:45-4:15Hackers, Attack Anatomy & Security Trends

Abstract: Presented by the elite organization of white hat hackers most widely known for being first to break the iPhoneand the only security consulting firm engaged in the security team of USC’s Project Cloud initiative, this session will analyze the anatomies of real world attacks against high profile systems. It will extract lessons from these attack anatomies to provide a framework to account for these modern attackers, articulate context to the Media & Entertainment industry, and supply attendees with key takeaways, including immediately actionable guidance.
ISEExecutive PartnerTed Harrington
Work Flows VFX
4:30-5:00VFX in the Cloud

Abstract: You've heard that the cloud offers amazing scalability and can compliment your existing render farm. Come see our approaches to leveraging the cloud's burst capacity to maximize artist productivity. Learn how others have succeeded in making the cloud part of their competitive advantage.
GoogleCloud Solutions ArchitectJeff Kember
5:15-5:45Pop Up Render Farm

Abstract: The logistics of rendering in a VFX environment can be incredibly complex; add cloud-based cores into the mix and they become even more complex. Different render applications, simulation tools, assets and dependencies are driven by unique workflows tailored to the needs of the client; the artist; and the job at hand. Key to making cloud rendering successful, is to bring that incredibly scalable resource to a facility's unique and local pipeline. Learn how studios can seamlessly merge public cloud resources such as Google, Amazon, Azure, Rackspace and others to their internal farms, adding thousands of cores as if they were inside the studio, giving facilities the flexibility to work the way that suits them best.
Thinkbox SoftwareCEOChris Bond
Work Flows Sports
6:00-6:30Powering Live Events at Scale with Cloud and Next Generation Sports Network

Abstract: Together with the premier features of Azure Media Services - notable live transcoding, CDN integration, telemetry, and a new suite of partners in the OVP and technology spaces – Azure Media Services are bringing scalable, reliable, and cost-effective premiere sports events to fans worldwide.
Microsoft/AzurePrincipal Program ManagerMartin Wahl
6:45-7:15Streaming HD sports video content to second screens through the cloud

Abstract: As consumer demand for more content and coverage of sporting events continues to rise. By unleashing the power and scale of cloud video processing, sports broadcasters and content delivery networks can broadcast live events in radically new ways.
IBM/Aspera CEOMichelle Munson
Workflows 4K
7:30-8:004K Media Workflows on AWS

Abstract: 4K video is fast setting the minimum bar for content capture, be it consumer, prosumer, professional, episodic or theatrical. This in turn is leading to more demanding infrastructure requirements for media production, management and distribution. Consumers now have a variety of viewing devices and expect an optimal viewing experience for all of them, regardless of screen size or bandwidth availability. Media companies need to deliver on that consumer expectation while at the same time optimizing for costs. They need to produce content for the highest quality viewing experience, but have the ability to deliver to a wide variety of quality levels. They need an infrastructure that scales automatically and just works, whether it is a full 4K production workflow, subsequent archive and content management, or a multi-device streaming. In addition to discussing the way in which an agile cloud infrastructure can meet the demands of a 4K workflow, this session will cover cutting edge technologies like remote application visualization and server-less workflow automation that can greatly help today's media companies in the race to serve their gadget savvy consumer.
AWSPrinciple Solutions ArchitectUsman Shakeel
8:00-9:30Cocktail reception - YouTube Studios LA

Day 2

TimeEvents and DetailsOrganizationDesignationName
8:45-9:00Conference WelcomeETCProject Cloud Erik Weaver
9:00-9:30Keynote: Digital Asset Management in the Cloud: Lessons Learned from Miramax

Abstract: Miramax is constantly seeking new and efficient ways to manage the large volume and rights formats of their digital assets and prepare for the future, this discussion will focus on cloud-based digital asset management in the Media & Entertainment industry. Specifically, the session will do a deep dive on Miramax's implementation of a SaaS digital rights management solution which efficiently manages their vast film library acquired from Disney. Miramax's VP of IT, will highlight lessons learned and some unexpected discoveries during the aggressive 90 day implementation window. As a result of implementing a robust asset management solution, Miramax was able to significantly increase revenues from $40M to $190, a 4- fold increase.
MiramaxVP ITDenise Evans
9:45-10:15Media Workflow at Scale – How Wide Area Workflow enables faster time to playout

Abstract: Media services companies have an ever complex workflow that requires faster and more diverse capabilities that allow for comprehensive production and post production processes to function securely and dynamically. New enabling technologies allow a combination of acceleration, quality of service, and I/O intensive workflow to be facilitated over various distance vectors. This talk will cover some of the key constructs in enabling a Wide Area Workflow.
HDSCTO - MediaShane Archiquette
10:30-11:00Making Broadcast MAMs More Like the Cloud

Abstract: This talk would describe the use of cloud-based self-service work spaces in broadcast workflows – including the problem of obtaining ready access to tens of TB of original programming, and having the ability to share that with any global partner both as proxies and as full-broadcast resolution content. The talk will review two different yet effective self-serve delivery model that allows business partners quick and easy access to original content, and the option to transcode it into the format of their choice.
AframeVP North American SalesDavid Frasco
11:15-11:45LUNA - Lessons in cloud based workflow: Universal & ETC

Abstract: LUNA, a short film produced by Universal/ETC cloud project, had the goal to establish the past, examine the current reality and determine benefits of cloud centralization. This talk will explore the out come from multiple points of view, including Studio perspective, Directors point of view then outline failures and successes of the project.
Digital Film TreeCTO Guillaume Aubchon
Hybrid & Ecosystems
12:45-1:15Using Hybrid Cloud technology to manage on premise content across multiple locations

Abstract: Key challenges faced by content producers, owners and workflow users alike, include: Movement of thousands of media assets between teams across multiple locations, departments - this leads to issues with file naming, search and not to mention multiple versions. This presentation will provide an overview of "Hybrid Cloud" technology that effectively addresses these challenges.
PrimefocusCTO - AmericasChris Chen
1:30-2:00Exploring the Hybrid Cloud

Abstract: This session will explore the workings and benefits of a software based, on-premise/cloud hybrid media processing platform. A hybrid or private cloud solution allows core processing volume to run on a customer premise within a virtualized private cloud infrastructure like OpenStack, Joyent, VMWare etc. In this model the true benefit of cloud media processing, elastic capacity, is maintained. Because the on-premise capacity limits of private cloud are reached by job volume, the hybrid cloud bursts seamlessly to the public cloud environments with no disruption in workflow. This presentation will discuss the hybrid cloud in detail and cover its benefits to customers' workflow.
Encoding.comCEOJeff Malkin
2:15-2:45Media workflow powered by cloud-based platform

Abstract: To date, most large companies needing to support massive scale media workflows have been relying on custom developed digital media software solutions hosted via large in-house private data centers. Along with the maturation of the public cloud, a new generation of media platform services relying on IaaS will become a more technically viable and operationally sustainable alternative to in-house solutions. We’ll investigate the rationale behind the evolution towards cloud based media platforms, and the future of what these might become in the next 2 to 5 years.
Sony/MCSCTOBen Masek
ROI/cost savings
3:00-3:30ROI: How studios increase efficiency, reduce costs and improves quality of content

Abstract: For almost a decade 5th Kind has been working with Studios and Productions to create a holistic secure platform to streamline and
organize all the digital file and communication workflows throughout the production process. In this discussion we will explore the
challenges and solutions to a range of production workflows and how the unified platform can be used to deliver a high ROI with increased
efficiencies and help create better quality products.
5th KindCEOSteve Cronan
3:45-4:15Cost Advantages of Cloud Video

Abstract: Envivio will illustrate the ways in which using the cloud for video processing, storage and delivery will help service providers better manage their costs.
EnvivioCTOArnaud Perrier
4:30-5:00Metadata in the Cloud: Future Proofing Digital Revenue Streams Today

Abstract: How effective metadata management in the cloud can help a studio ensure that their IP is being effectively monetized across all channels, all geographies and at all times. This session will discuss how studios are leveraging cloud technologies to most effectively manage their metadata, streamline production and distribution workflow and maximize digital revenue generation.
FilmTrackCEOJason Kassin
OTT/Second Screen
5:15-5:45Shoot the Bird: Linear Broadcast Distribution on AWS

Abstract: Can traditional live linear content distribution models be effectively evolved from existing satellite communication networks to pure IP-based cloud-centric transit? In this session we will take a look at requirements that must be met to facilitate wide-scale distribution of content at low latency with high levels of availability, durability, reliability and throughput. We’ll look at best practices for high availability and resilience, take a deep dive into topics such as effective erasure correction and deterministic network topologies, factor in advantages around lower cost for compute and bandwidth when utilizing cloud-based infrastructure, and arrive at a reference architecture that can be used to drive B2B content distribution through the cloud at scale.
AWSPrinciple Solutions ArchitectUsman Shakeel
6:00-6:30Managing the New Content Supply Chain: Efficiently Reach and Monetize Audiences on all Screens

Abstract: New content supply chain has become increasingly more complex, as we move into the digital era with simplified, customizable workflow products, unifying legacy linear studio systems with digital content management and delivery across devices. This session will discuss the next evolution of cost-effective, powerful media-management solutions that combines the major components of a broadcast facility into a single workflow to launch and support fully automated and branded dynamic live stream channels, to all platforms, at a lower cost than a traditional broadcast infrastructure.
WorldnowChief Innovation OfficerRobert Forsyth
6:30-7:00Cloud Atlas: A movie or a distribution movement?

Abstract: How the Cloud is enabling the transition from the Classic Transactional VOD to Electronic Sell Through for MVPDs and OTT players alike. VUBIQUITY discusses launching a cloud based retail video service by demystifying the puzzle of costs vs timing, understanding the pace of consumer demand and reinventing the conditional access model.
VubiquityEVP Brendan Sullivan
7:15-8:00Leveraging Cloud to Build your OTT Channel

Abstract: Once you get the green light to go OTT and build a direct relationship with your consumer, how do you get it done? What are the best practices and what are the various components in a cloud-based OTT technology stack? How do you choose the right partners for ad network integration, storefront and user experience, lead gen and analytics, as well as production/distribution fundamentals such as encoding, video player and play out? Most importantly, how does all this technology fit together and who are the major players with both expertise and proven solutions? In this informative panel discussion you'll learn the essentials around integrating cloud into an OTT strategy around content, front end, distribution, and monetization opportunities.
HITS/MESAExe DirGuy Finley
8:00-9:30Cocktail reception - YouTube Studios LA

Day 3

TimeEvents and DetailsOrganizationDesignationName
8:45-9:00Conference WelcomeETCProject Cloud Erik Weaver
OpenSource Tools
9:00-9:30The Cinema Content Creation Cloud - An introduction to the C4 framework

Abstract: C4 is a framework endorsed by the ETC and it’s member organizations for orchestrating connections between services, software and people for better digital production pipelines and to enable the future of production in the cloud.
Studio Pyxis/ETC Framework LeadCEO Joshua Kolden
9:45-10:15OpenStack meets TV Everywhere: Peanut Butter and Chocolate

Abstract: OpenStack is in the process of revolutionizing video delivery through virtualization, software defined networking and storage abstraction. OpenStack’s ability to rapidly deploy video ecosystems and dynamically scale them based on resource requirements is enabling service providers to offer new services faster, more robustly, and at lower cost. We’ll review TV Everywhere cloud deployment requirements and why the marriage of TV Everywhere and OpenStack is so compelling.
Imagine CommunicationsCTO, MVPDYuval Fisher
10:30-11:00An Introduction to Data Gravity

Abstract: You're probably familiar with the concept of data gravity, even if you’ve never heard the term before. The emerging term and its concept are becoming increasingly popular as file sizes continue to grow at exponential rates, and cloud storage popularity becomes mainstream. This session will introduce the concept of data gravity, the factors at play, and how file transfer will play a role in the future.
FileCatalystPresident & Co-FounderJohn Tkaczewski
11:15-11:45This Is Not Your Parent’s Storage: Transitioning to Cloud Object Storage

Abstract: While the benefits of cloud technology are undeniable—from improved business agility to economies of scale—concerns still exist around security and performance in multi-tenant environments versus dedicated private deployments. Multi-tenant environments introduce additional parties to the trust model and additional factors to the performance mix. This presentation covers the benefits of transitioning media workflows to the cloud and how to overcome obstacles related to security and performance using real world successes as examples.
Signiant CTOIan Hamilton
Big Data/Analytics
12:45-1:15On-Prem and the Cloud: Effective Big Data Solutions and Services for Content Owners

Abstract: Content owners have been dealing with the challenges of Big Data and Object Storage long before these terms were coined by skillful marketeers. Trends around file-based infrastructures and platforms, both on-prem and in the cloud, are hot discussion topics these days. Select purpose-built solutions and services are finally coming to maturity and are beginning to make technical and economic sense. Rather than just parking content for the long-term, these active environments leverage globally distributed, best-of-breed infrastructures to serve traditional as well OTT paths to consumers in an elastic fashion. This talk will highlight trends in storage and infrastructures dynamically serving these demanding environments.
Oracle/Front Porch DigitalCTO/FPDBrian Campanotti
1:30-2:00Big Data/DIG: Domain-Specific Insight Graphs

Abstract: Domain-specific Insight Graph (DIG) is a technology that harvests and harmonizes millions of Web pages to extract key elements of knowledge (e.g., entities and relations). It integrates corporate databases with the extracted data across sources and modalities encoding implicit and purposefully obfuscated relationships. It offers a faceted content search interface and visualizations to support analysis.
ISI/USCProject LeaderPedro Szekely
2:15-3:00Open Source Framework for Deploying Data Science Models and Cloud Based Applications

Abstract: Next generation applications address more sophisticated questions that go beyond 'What happened?' by using Machine Learning/Statistical modelling to answer 'Why?' and 'What will happen next? Data insights can be easily deployed and rapidly delivered to the decision makers via cloud based applications. This framework focuses on technologies available for the entire data workflow from ingestion and modeling to cloud deployment; Hadoop, MADlib, Python, R, CloudFoundry, etc. This presentation will also include examples of how this framework and innovative Data Science techniques have been applied across diverse business units within Media, including pricing analyses for ad optimization and predicting viewership.
Pivotal Principal Data ScientistNoelle Sio, Srivatsan Ramanujam, Jarrod Vawdrey
3:15-3:45Using Media-Analytics to Engage Content Consumers as Collaborative Partners

Abstract: The talk will cover: Rapid changes in the market with content consumers and competitors are driving media and entertainment industry transformation. The ability to understand the sources of change and respond quickly to them are critical to success. New real-time approaches to engaging consumers in a dialogue and tracking competitor moves are required. Technology advances today allows content creators and distributors to take a cost-effective integrated approach.
HPSector Leader Mike Carrier


ETC Events

NAB Virtual Cloud Conference
March 2-4, 2015 – More Info
Media Management in the Cloud (NAB)
April 14 & 15, 2015
Las Vegas, NV – More Info


ETC provides additional references and offers these resources for further information and detail.

– ETC Digital Feedback Session. Coming Soon

– CEA Outlook: Trends to Watch.
View or Download the Report

Industry Events

2015 HPA Tech Retreat

Feb 9-13, 2015 – More Info



NAB Show
April 11-16, 2015 – More Info