News Stories

Cinema 3D Helps LG Nearly Quadruple Its US 3DTV Market Share

[HDTV Test]

Figures released this week by market research firm NPD Group have shown how the 3D TV market share of technology giant Samsung appears to be on the slide in the USA, slipping from 55 percent on average for the first half of the year to 49 percent in September. In second place when it comes to 3DTV market share in the United States is cross-town rival LG Electronics, who has secured 19 percent share of the market, representing a near fourfold increase since the beginning of this year. …

LG’s increased market share is thought to be as a result of the TV maker concentrating its R&D (research and development) and marketing efforts on passive 3D (dubbed “Cinema 3D” by the company). LG Cinema 3D TV models have proven popular among consumers, owing to their ability to deliver flicker-free extra-dimensional images, as well as allow for polarized 3D glasses which are typically cheaper, lighter and more comfortable than their active-shutter counterparts.

Read the full story here: http://www.hdtvtest.co.uk/news/cinema-3d-lg-quadruple-201111011491.htm

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