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ETC at NAB 2018

ETC once again participated at this year’s NABShow (April 7-12, Las Vegas Convention Center).  Directors Yves Bergquist (AI & Neuroscience in Media), Phil Lelyveld (Immersive Media), and Seth Levenson (Adaptive Production) programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and Machine Learning, Immersive Media and Cloud technology.  Our sessions were Pushing Immersive Media to the Limit – Location Based Entertainment (Monday, April 9, 11:20am – 12:00pm), Audience Genomics: Neuroscience & Machine Learning Practices to “Hack” Audience Segmentation (Tuesday, April 10, 1:30pm – 1:45pm), Content Genomics: Neuroscience & Machine Learning Practices to “Hack” Content Recommendation (Tuesday, April 10, 1:50pm – 2:50pm), and Innovation in the Cloud: Building Comprehensive Media Solutions (Wednesday, April 11, 9:00am – 9:35am).

On Sunday, April 8, prior to Monday’s official show floor opening, ETC presented in the Future of Cinema sessions:  Phil Lelyveld delivered market research data and Gen Z attitudes and behaviors in Gen Z: The YouTube Generation, and Yves Bergquist joined a panel to discuss Do Androids Dream of Making Movies?


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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

Adaptive Production – Kick Off Meeting
October 30, 2018

ETC Executive Board Meeting – Board Members Only
December 6, 2018

ETC All Members Meeting
Fox Studios
December 13, 2018

Industry Events

CDSA Content Protection Summit –
December 5, 2018
Marina del Rey, CA

Variety’s Innovate Summit: AI & Data Science in Media – 
December 5, 2018
West Hollywood, CA

On the Lot Conference – 
December 12-14, 2018
Los Angeles, CA

Consumer Electronics Show –
January 8-11, 2019
Las Vegas, NV

HPA Tech Retreat – 
February 11-15, 2019
Palm Desert, CA

CinemaCon –
April 1-4, 2019
Las Vegas, NV

April 6-11, 2018
Las Vegas, Nevada