News Stories

Movie goers are handed chance to be having it large (World's 2nd largest 3D/2D IMAX theatre)

[Sheffield Telegraph]

CINEMAGOING in Sheffield took a giant leap forward last week with the opening of an IMAX screen at the Cineworld multiplex at Valley Centertainment in Attercliffe.

The larger and slightly curved screen which aims to fill the viewer’s entire peripheral vision was unveiled at a gala screening of Disney 3D fantasy adventure John Carter.

The £1m investment also provides enhanced clarity of digital projection and digital sound olus customised seating lay-out to maximise the audience’s field-of-view.

At 70ft x 39ft 5in, it is the second biggest digital IMAX screen in the world sited in what is claimed to be the biggest IMAX auditorium with nearly 600 seats. …


You pay an extra £4.50 for the privilege and the cinema is confident that there will be a ready market for the ultimate 3D experience. And the enthusiastic response to the frankly unremarkable opening film, John Carter, would indicate that the sheer scale of the vision does make it especially exciting. …

“What you find,” added O’Reilly, “is that real fans will want to see their favourite movie in all its formats and won’t be satisfied until they have seen it in IMAX, 3D and 2D.”

See the full story here:


Our Youtube channel can be found here
Watch the vNAB videos below



  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

Adaptive Production – Kick Off Meeting
October 30, 2018

ETC Executive Board Meeting – Board Members Only
December 6, 2018

ETC All Members Meeting
Fox Studios
December 13, 2018

ETC Events

SMPTE Annual Technical Conference & Exhibition –
October 22-25, 2018
Los Angeles, CA

Hollywood Professional Assn. (HPA) Awards 2018 –
November 15, 2018
Los Angeles, CA

Assn. of Moving Image Archivists Annual Conf. –
November 28 – December 1, 2018
Portland, OR

Consumer Electronics Show –
January 8-11, 2019
Las Vegas, NV