News Stories

Movie goers are handed chance to be having it large (World's 2nd largest 3D/2D IMAX theatre)

[Sheffield Telegraph]

CINEMAGOING in Sheffield took a giant leap forward last week with the opening of an IMAX screen at the Cineworld multiplex at Valley Centertainment in Attercliffe.

The larger and slightly curved screen which aims to fill the viewer’s entire peripheral vision was unveiled at a gala screening of Disney 3D fantasy adventure John Carter.

The £1m investment also provides enhanced clarity of digital projection and digital sound olus customised seating lay-out to maximise the audience’s field-of-view.

At 70ft x 39ft 5in, it is the second biggest digital IMAX screen in the world sited in what is claimed to be the biggest IMAX auditorium with nearly 600 seats. …

 

You pay an extra £4.50 for the privilege and the cinema is confident that there will be a ready market for the ultimate 3D experience. And the enthusiastic response to the frankly unremarkable opening film, John Carter, would indicate that the sheer scale of the vision does make it especially exciting. …

“What you find,” added O’Reilly, “is that real fans will want to see their favourite movie in all its formats and won’t be satisfied until they have seen it in IMAX, 3D and 2D.”

See the full story here: http://www.sheffieldtelegraph.co.uk/lifestyle/listings/cinema/movie-goers-are-handed-chance-to-be-having-it-large-1-4349405

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

ETC Board Meeting- By Invitation Only
ETC at USC
June 8, 2017

Studio Technology Leaders Dinner- By Invitation Only
USC Town and Gown
June 15, 2017

ETC All Member Meeting- By Invitation Only
USC SCA
June 22, 2017

Industry Events

VRLA Expo 2017 – www.virtualrealityla.com
April 14-15, 2017

SMPTE/NAB Future of Cinema Conference – www.smpte.org
April 22-23, 2017

NAB Show – www.nabshow.com
April 22-27, 2017

17 NSLV Digital Guest Pass_Custom Web Ads_Education Partners V1_468x60

SMPTE Entertainment Tech in the Connected Age – www.smpte.org 
May 8-9, 2017

Cine Gear Expo – www.cinegearexpo.com 
June 1-4, 2017

Comic-Con Internationalwww.comin-con.org/cci 
July 19-23, 2017

Siggraph 2017http://s2017.siggraph.org 
July 30 – August 3, 2017

IBC Conference and Exhibitionwww.ibc.org
September 14-19, 2017