ETC in the News
Interview with David Wertheimer on the CyberShake segment on the ABC Radio Network. |
August 25, 2009 | ABC Radio Network | PDF |
David Wertheimer comments on the popularity of Wong Fu, a film production company whose films have gained notoriety on YouTube. |
August 15, 2009 | CNN | PDF |
Phil Lelyveld participates in a radio interview aired on the KMOX (St. Louis) radio show Overnight with Jon Grayson. |
August 12, 2009 | KMOX | PDF |
Phil Lelyveld participates in a radio interview aired on the CBS Radio Network nationwide. |
August 07, 2009 | CBS Radio | PDF |
David Wertheimer is interviewed for KUOW's radio show 'The Conversation'. |
August 06, 2009 | KUOW (NPR) | PDF |
Living in Cinema article covers the transition of 3D into the living room and quotes the ETC/CEA 3D study as proof of the viability of 3D in the home |
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USC's Entertainment Technology Center which they say indicate strong audience enthusiasm for 3-D and that 'the more viewers see this generation of 3-D, the more they say they like it and the more eager they are to see more.' |
July 29, 2009 | Living in Cinema | PDF |
This article in the Standard Examiner quotes Phil Lelyveld about the opening of the 3D movie G-Force. |
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'G-Force' is a hybrid, using both techniques since it has both live and animated characters, said Phil Lelyveld, project manager of the Consumer 3D Experience Lab at the University of Southern California's Entertainment Technology Center. |
July 26, 2009 | Standard Examiner | PDF |
Digital Cinema Report prominently features the ETC 3D primer written by Phil Lelyveld on the front page of the site. |
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Basic 3D Perception Concepts by Phil Lelyveid |
July 16, 2009 | Digital Cinema Report | PDF |
Variety story highlights ETC's participation in the 3D Summit in the fall of 2009. |
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The Entertainment Technology Center has played a crucial role in helping facilitate the development of digital cinema, which is the foundation for today's 3-D movies, and is now working to do the same for 3-D TV and other small screens. |
July 01, 2009 | Variety | PDF |
This Home Media Magazine article covers the top fan picks for Blu-Ray 3D and quotes David. |
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'3-D gives you the feeling of being there in a way that 2-D cannot,' said Forum member David Wertheimer, CEO and executive director of the Entertainment Technology Center at the University of Southern California (USC). |
July 01, 2009 | Home Media Magazine | PDF |
DCinema Today covers the 3D Entertainment Summit partnership in which ETC will be participating in the fall of 2009. |
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'A key focus for ETC@USC is our work to enable 3D to expand from the theatre into the home. As Presenting Partner of the 3D Entertainment Summit, we are able to bring what we hear from our Hollywood studio and large consumer electronics and technology sponsors, to help usher in the next generation of entertainment,' said David Wertheimer, CEO &executive director of the ETC@USC. |
July 01, 2009 | DCinema Today | PDF |
Placement of the 3D Summit partnership press release. ETC@USC is a presenting sponsor of the 3D Summit, which will be held in September |
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The 3D Entertainment Summit, co-produced by Bob Dowling and Unicomm LLC, has established a joint venture agreement with Variety (a Reed Business Information publication). Variety will provide significant industry outreach, marketing and sales support, content development for the event, and will also produce a special editorial feature focusing on 3D entertainment. |
June 30, 2009 | Ajax World Magazome | PDF |
BlitzTech quotes David in a press release which was picked up by GameIndustry.biz |
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At the recent Digital Cinema Summit, Entertainment Technology Center (ETC) executive director David Wertheimer presented research showing that audience interest in 3D is growing and is strongest among people who've seen 3D movies. ETC's research also found that consumers who've seen a recent 3D movie are undeterred by the prospect of wearing glasses at home to watch 3D with strongest interest is among the 18-29 demo especially those with children in the home i.e the vast majority of videogame customers. |
June 26, 2009 | GameIndustry.biz | PDF |
Is this the year 3D finally catches on big? David Wertheimer participates in an in-depth interview with Morning Edition host Renee Montagne about the popularity of 3D movies and the eventual transition of 3D from the theatre into the living room |
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3D has been popping up in more and more movies, TV shows, sports broadcasts, concerts and video games. The next big push is to put 3D into living rooms. Renee Montagne travels to the Entertainment Technology Center at the University of Southern California to explore the popularity of 3D. |
June 24, 2009 | NPR | PDF |
Coverage of the ESCA conference--article quotes David and Phil on the future of 3D in the home |
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'Its good for watching a few scenes, but its uncomfortable to watch for the entire movie,' said David Wertheimer, executive director of USCs Entertainment Technology Center. 'I dont think youll see studios ship all of their fourth quarter movies' in anaglyph. |
June 24, 2009 | Variety | PDF |
DepthQ(R) Stereoscopic HD 3D Projector Donated to ETC@USC |
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Lightspeed Design, Inc., a worldwide leader in stereoscopic 3D technology, and InFocus(R) Corporation, the industry pioneer in digital projection, today announced their participation in the Entertainment Technology Center (ETC) at USC, with the donation of a DepthQ(R) HD 3D Projector to the Center's Consumer 3D Experience Lab. |
June 24, 2009 | San Francisco Business Times | PDF |
K.C. Blake participates in an in-depth interview about 3D on IMI Tech talk on KFNX in Phoenix |
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K.C. Blake and Tom talk 3D and its move from the theater to your living room. New movies, old movies, 3D without glasses - find out about that and more. Also, our week in review hammers nails into MySpace, helps you protect your rep and more! |
June 21, 2009 | KFNX 1100AM | PDF |
Digital Commencement--placement of David's Op-Ed piece on the broadcast television's transition from analog to digital signals |
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Today, we are nearing an auspicious occasion in all of our lives. Just as our college seniors around the country line up, preparing to walk across the stage to accept their diplomas, filled with pride, excitement, and perhaps a wee bit of trepidation, we all line up too: virtually, digitally. For we, America, are about to cross the stage of history on June 12, transitioning from the analog era to the digital age -- turning our 'dials' as the graduates turn the tassels on their graduation caps. We should be just as proud as those college grads who spent the last four (or seven?) years working towards this day. |
June 12, 2009 | MediaPostBlogs | PDF |
Digital Commencement--placement of David's Op-Ed piece on the broadcast television's transition from analog to digital signals |
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We have reached an auspicious occasion in all of our lives. Just as our college seniors around the country line up, preparing to walk across the stage to accept their diplomas, we all line up too - virtually, digitally. |
June 12, 2009 | Los Angeles Daily News | PDF |
Digital Commencement--placement of David's Op-Ed piece on the broadcast television's transition from analog to digital signals |
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David Wertheimer, CEO and Executive Director of the Entertainment Technology Center at USC and the former president of Paramount Digital Entertainment, believes the majority of people are in good shape. |
June 11, 2009 | Essence Magazine | PDF |
Interviewer David Wolf discusses digital content, 3D trends, the differences between old 3D (anaglyph) vs. the new technologies used to bring 3D to consumers and the future of 3D with K.C. Blake. |
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KC also heads the ongoing research efforts in the ETCs Anytime/Anywhere Content Laboratory (AACL) where the entertainment, consumer electronics and technology services industries explore how consumers will interact with high-quality entertainment in an integrated environment. This research identifies consumer trends and opportunities that facilitate cross-industry discussions about todays reality and tomorrows potential digital entertainment offerings. |
May 10, 2009 | SmallBiz America | PDF |
TM Forum and The Entertainment Technology Center (ETC) at USC to Sweep Away Barriers to New Revenues for Content and Communication Services Providers |
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TM Forum, the world´s premier industry group focused on business effectiveness for the communications and media sectors, and The Entertainment Technology Center (ETC) @ USC in Hollywood have established a liaison with the goal of rapidly eliminating the barriers to new distribution revenues for content and communication services providers, it was announced today. |
May 05, 2009 | LatinVision | PDF |
Hollywood studios have no single standard for digital video. David Wertheimer, CEO and executive director of the Entertainment Technology Center (ETC) at USC discusses how studios are collaborating with the ETC to change all of that |
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Hollywood studios have no single standard for digital video, and it's gumming up the works for the entertainment industry. David Wertheimer, CEO and executive director of the Entertainment Technology Center (ETC) at USC talks to us about how studios are collaborating with the ETC to change all of that. |
May 02, 2009 | e-Gear | PDF |
Home Media Magazine brief details the newly-formed partnership between ETC@USC and the TM Forum for digital distribution studies |
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The Entertainment Technology Center at the University of Southern California (ETC@USC) has teamed with the TM Forum, a worldwide communications, entertainment and media industry association. |
May 01, 2009 | Home Media Magazine | PDF |
ETC TM Forum partnership press release |
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TM Forum and The Entertainment Technology Center (ETC) at USC to sweep away barriers to new revenues for content and communication services providers. Newly-established liaison will significantly improve collaboration between content owners and media industry suppliers. |
April 27, 2009 | Telephony Online | PDF |
Consumers Undeterred By Necessity to Wear Glasses for 3D Television, Movie Experience. Research by ETC. |
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A research carried out by Entertainment Technology Center shows that half of consumers who have never seen a 3D movie would pay extra for a 3D TV-set, among those, who have seen a 3D movie, about 60% would pay extra. Moreover, the ETC research shows consumers, who have seen recent 3D movies, are undeterred by the prospect of wearing glasses at home to watch 3D, reports Variety web-site. However, in order to convince people to invest into 3D, content and electronics makers have to show benefits to the masses as soon as possible. |
April 21, 2009 | XBit Laboratories | PDF |
NAB's digital cinema summit explores all things 3-D |
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The need for technical standards for 3-D was a hot topic Sunday at The NAB Show in Las Vegas, where digital cinema summit keynote speaker Mark Zoradi, president of the Disney motion pictures group, called for standards to allow 'every distribution channel' to handle the new technology requirements of the new 3-D. In related news, the Society of Motion Picture and Television Engineers, which co-presented the summit with the Entertainment Technology Center at USC, unveiled new research that suggested 3-D guidelines for home equipment would be ready in a year. |
April 20, 2009 | Smart Brief | PDF |
NAB Probes Future of 3-D |
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Making news as the event was getting under way, international standards-setting body the Society of Motion Picture and Television Engineers--which produced the summit with the Entertainment Technology Center at USC--released an influential report on 3-D that could result in 3-D home standards in one year. |
April 20, 2009 | MediaWeek | PDF |
Buzz builds home for 3-D Digital Cinema Summit looks beyond glasses |
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Phil Lelyveld, a strategy adviser for the Entertainment Technology Center at USC, hailed the momentum behind 3-D movies but warned, 'If we don't show visible progress now (on 3-D in the home), this momentum could die and move into a niche environment.' |
April 19, 2009 | Variety | PDF |
3-D home market blurred by competing formats |
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David Wertheimer, executive director University of Southern California's Entertainment and Technology Center, said getting a home 3-D market up and running will be advantageous for studios, consumer electronics giants and even theaters. |
April 19, 2009 | CIOL | PDF |
NAB Probes the Future of 3D |
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Making news as the event was getting under way, international standards-setting body the Society of Motion Picture and Television Engineers -- which produced the summit with the Entertainment Technology Center at USC -- released an influential report on 3-D that could result in 3-D home standards in one year. |
April 19, 2009 | The Hollywood Reporter | PDF |
3D Moving Into the Home |
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David Wertheimer, executive director University of Southern California's Entertainment and Technology Center, said getting a home 3-D market up and running will be advantageous for studios, consumer electronics giants and even theaters. |
April 17, 2009 | Reuters | PDF |
ETC, Several Studios to Create Voluntary IMF Spec |
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The Entertainment Technology Center @ USC has announced a collaborative project between several movie studios to create a voluntary specification for Interoperable Master Format (IMF). The core contributors will be Disney, Paramount, Sony, and Warner Bros. The projects goal is to encourage the adoption of a uniform voluntary specification for data types and metadata, which will facilitate efficient workflow processes within and between studios and production houses. |
April 16, 2009 | Digital Cinema Report | PDF |
David quoted in 3ality press release |
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'Making great 3D is an art, offering its own set of creative challenges,' said David Wertheimer, CEO & Executive Director of the Entertainment Technology Center. 'Working creative professionals need avenues to learn the technology and the artistry, and 3ality Digital is providing them a rare opportunity to learn about live 3D production from some of the pros in the industry. The more filmmakers that understand the creative potential of 3D, the more great 3D product consumers will be able to enjoy. This is a great step forward for the industry.' |
April 15, 2009 | MarketWatch | PDF |
USC Research Arm Helps Shape Living Room of the Future |
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With an extensive selection of new and emerging technologies in a neutral setting, the lab has an important function: Playing host to work that will help to shape the future of the home entertainment experience. ETC @USC works closely with competing manufacturers, stakeholders and standards setting bodies. For instance, ETC hosted the first meeting of a newly-formed task force at the Society of Motion Picture and TV Engineers, which is embarking on an effort to set global technical standards to bring 3D to the home, whether it be on a TV, computer monitor or mobile device. |
April 15, 2009 | Spreety | PDF |
David interviewed about the future of 3D |
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With 3-D movies seemingly raking in the dough, why are theaters so slow to upgrade? Plus, the hair-raising world of Hollywood fundraising and Hollywood power wives. |
April 13, 2009 | KCRW's The Business | PDF |
Hallmark Channel, USC's Entertainment Technology Center Tee Up Lifestage Study |
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The Lifestage study will be guided by David Wertheimer, CEO and Executive Director of the Entertainment Technology Center at USC and Jess Aguirre, senior vice president of research for Hallmark Channel. E-Poll Market Research has been retained to execute the study, provide analysis, and will consult on the larger impact of the findings. |
April 06, 2009 | Multichannel News | PDF |
Broadcast TV Networks Have Ace In The Hole: Content |
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In an interview with David Wertheimer, executive director of the Entertainment Technology Center of the University of Southern California, Reilly held steadfast that TV networks and the shows they produce are in the driver's seat. As long at it's good stuff. |
April 02, 2009 | Content Agenda | PDF |
Success of Monsters vs. Aliens |
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Despite the industry pile-on, cooler heads still can be found around town. Some critics have dubbed it a new/old fad that still faces the same challenges it had in earlier efforts: eye-strain and motion sickness in some movie patrons. But researcher David Wertheimer, CEO of the Entertainment Technology Center (ETC) at the University of Southern California, points out that this new iteration has fixed the underlying problems of the old analog efforts, namely image alignment. Digital technology now allows both the captured and projected images to be nearly perfectly aligned, which was not previously possible. The old system, he points out, lined up physical film negatives and images from two separate projectors. |
April 01, 2009 | Christian Science Monitor | PDF |
3D Lab Opening |
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Into this breach rides, yet again, USC's Entertainment Technology Center. The ETC today had an open house at its brand new 3-D lab near USC, which brings together pretty much every available 3-D TV system so studios and other pros can do side-by-side comparisons. |
March 31, 2009 | Variety | PDF |
IMF Project |
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Getting some kind of coordination among the studios can seem well nigh impossible, but it's just a coincidence that the initiative from the Entertainment Technology Center at USC to help the industry settle on a single format for digital masters has been dubbed the I.M.F. |
March 31, 2009 | Variety | PDF |
Future of Television West Speakers Thank you |
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Thank you to the 250+ participants at Future of Television West this week! Weve received a lot of great feedback about the event and know that each and every one of you contributed to making it such a wonderful event. We would like to extend a special thanks to all of our sponsors: Entertainment Technology Center @ USC |
March 27, 2009 | DigitalMediaWire | PDF |
IMF Project |
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Disney, Paramount, Warner Bros., Sony and other are working with the Entertainment Technology Center at the University of Southern California (ETC@USC) to establish a new set of digital standards for the masters studios send out the door. |
March 26, 2009 | Home Media Magazine | PDF |
Monsters vs. Aliens Review |
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'There were all sorts of alignment issues,' with the old process requiring two cameras and two projectors, said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California. 'If your brain is seeing something that doesn't match what it expects, you get motion sickness.' |
March 23, 2009 | Sacramento Bee | PDF |
3D Goes to College |
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On March 26, ETC will launch its Consumer 3D Experience Lab on the USC Campus. Intended to provide a showcase of products and services oriented to the consumer 3D market, the lab will also be a place where broadcasters, film studios, and manufacturers can demonstrate and test their offering and plans for 3D. |
March 19, 2009 | Sports Video Group | PDF |
3D |
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The entertainment and consumer electronics industry-funded lab will encourage collaboration between professional and research communities to develop technical standards and industry best practices for the use of 3-D technology. With the Entertainment Technology Centers help Hollywood will take steps to unleash the power of 3-D as an immersive entertainment experience and transform the technology from theatrical gimmick to consumer goldmine. |
March 13, 2009 | Physorg | PDF |
Future of Television West Speaking Opportunity |
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Digital Media Wire is pleased to announce the agenda and speakers for the upcoming Future of Television West (www.televisionconference.com/west) to be held at the Roosevelt Hotel in Hollywood on Tuesday, March 24 and Wednesday, March 25, 2009. |
March 11, 2009 | DigitalMediaWire | PDF |
ETC/CEA 3D Study |
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Two new studies, one from the Consumer Electronics Association and the Entertainment and Technology Center at USC and the other from Meant to be Seen (the foremost authority group on stereoscopic 3D gaming and home entertainment), suggest that consumers that is, average people like you and me dig 3D movies. Wearing glasses to enjoy 3D content is not seen as a big impediment, and 40% of the participants reported that they would prefer to watch a film in 3D rather than watch the same film in 2D. |
March 04, 2009 | Crunchgear | PDF |
3D Lab |
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The entertainment and consumer electronics industry-funded lab will encourage collaboration between professional and research communities to develop technical standards and industry best practices for the use of 3-D technology. With the Entertainment Technology Centers help Hollywood will take steps to unleash the power of 3-D as an immersive entertainment experience and transform the technology from theatrical gimmick to consumer goldmine. |
March 04, 2009 | The Chronicle of Higher Education | PDF |
ETC/CEA 3D Study |
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I have seen the futureand its in 3D. Well, okay, I havent, but the Consumer Electronics Association (CEA) and the the Entertainment and Technology Center at the University of Southern California says they have. And the groups says that the more experience people have with 3D technology, the more interested they are in having more 3-D options, according to a new joint study. |
March 02, 2009 | Macsimum News | PDF |
3D TV: Not Ready for Prime Time |
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The way its proponents spin it, 3D will be the next big thing in TV, a gotta-have technology that will pick up where Tivo, hi-def, and Blu-Ray have left off. Someday maybe, but not anytime soon. A survey released on Feb. 24 by two groups with vested interests in 3D televisionthe Entertainment Technology Center and the Consumer Electronics Assn.finds little demand for the new form of video. Just 16% of adults say theyre interested in watching 3D movies or TV shows in their homes. And the numbers go down from there, to 14% who might want 3D video games and 12% who would prefer a 3D version of a movie over 2D. |
February 27, 2009 | BusinessWeek | PDF |
Survey finds 3D entertainment more popular among young, uneducated audiences |
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Young adults like watching movies in 3D more than older people, and high school dropouts like it best. And 60 percent of those who have donned those silly glasses to watch a 3D movie theatrically would be willing to spend more to get 3D capabilities in their next TV. Or so says a report published Tuesday by the Entertainment Technology Center and the Consumer Electronics Association on consumer interest in stereoscopic 3D technology, in which each eye is presented with a different picture. |
February 26, 2009 | Industry Standard | PDF |
Study: 3-D Will Catch On if Given Chance |
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Much like a dangerous drug addiction, all it takes for people to get into 3-D is a small taste, according to a new joint study by the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California (ETC@UTC). The study 3-D TV: Where Are We Now and Where Are Consumers found that of the estimated 41 million American adults to see a 3-D movie in theaters, about 40% said they would rather watch a movie in 3-D if its offered. Thats compared to only 23% who expressed interest in 3-D over 2-D when they had not seen a 3-D movie in the past year. |
February 24, 2009 | Home Media Magazine | PDF |
Interest Growing in 3D Video |
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The more consumers use 3D technology, the more they want additional options. That's according to a study released late last week by the Consumer Electronics Association, along with USC's Entertainment and Technology Center. |
February 24, 2009 | Dealerscope | PDF |
CEA: We Like 3D |
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ARLINGTON, Va. -- The more experience people have with 3-D technology, the more interested they are in having more 3-D options, according to a new joint study from the Consumer Electronics Association (CEA)® and the Entertainment and Technology Center at the University of Southern California. The study, 3-D TV: Where Are We Now and Where Are Consumers, also showed that 3-D technology is positioned to become a major force in future in-home entertainment. |
February 23, 2009 | Light Reading | PDF |
CEA study finds interest growing in 3D |
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Believe it or not, marketing goes a long way. According to a new joint study conducted by the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California, interest in 3D (at least in America) is on the rise. The research found that within the past 12 months, nearly 41 million US adults have reported seeing a 3D movie in theaters, and of those, around 40 percent admitted that they'd prefer to watch a movie in 3D versus 2D. |
February 23, 2009 | Engadget | PDF |
Study says: exposure to 3D tech leads to hunger for more |
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ARLINGTON, VA - The more experience people have with 3-D technology, the more interested they are in having more 3-D options, according to a new joint study from the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California. The study, 3-D TV: Where Are We Now and Where Are Consumers, also showed that 3-D technology is positioned to become a major force in future in-home entertainment. As with many successful technologies, such as HDTV, interest in 3-D increases as consumers experience it first-hand. In the past 12 months, nearly 41 million U.S. adults report having seen a 3-D movie in theaters. Of those, nearly forty percent say they would prefer to watch a movie in 3-D than that same movie in 2-D. Thats compared to just 23 percent who have not seen a 3-D movie in the past 12 months. |
February 23, 2009 | Tech Journal South | PDF |
3-D Video Changes the Consumer Content Experience |
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The more experience people have with 3-D technology, the more interested they are in having more 3-D options, according to a new joint study from the Consumer Electronics Association (CEA)® and the Entertainment and Technology Center at the University of Southern California. The study, 3-D TV: Where Are We Now and Where Are Consumers, also showed that 3-D technology is positioned to become a major force in future in-home entertainment. |
February 20, 2009 | eCoustics | PDF |
CEA Study: Exposure Key To 3-D TV |
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Arlington, Va. The more exposure U.S. consumers have to 3-D TV, the more interested they become in obtaining 3-D TV options, according to a newly produced joint consumer study conducted by the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California. The study, which is titled '3-D TV: Where Are We Now and Where Are Consumers,' predicts that 3- D technology is now positioned 'to become a major force in future in-home entertainment,' the CEA said. |
February 20, 2009 | TWICE | PDF |
3-D Video Changes the Consumer Content Experience |
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ARLINGTON, Va.--(BUSINESS WIRE)--The more experience people have with 3-D technology, the more interested they are in having more 3-D options, according to a new joint study from the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California. The study, 3-D TV: Where Are We Now and Where Are Consumers, also showed that 3-D technology is positioned to become a major force in future in-home entertainment. |
February 20, 2009 | BusinessWire | PDF |
3-D studios seek student tech advice |
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The Entertainment Technology Center at USC is reaching out to students for a fresh perspective on innovative products as companies try to bring new 3-D technologies into consumers homes. The ETC, an organized research unit within the School of Cinematic Arts, conducts focus group research for sponsors including Warner Bros., Disney, Fox and Paramount Pictures to provide companies with information about what consumers want. 'Our mission is to understand what consumers want and help studios deliver,' said KC Blake, ETCs director of business development. While several 3-D movies have played in theaters, many in the film and gaming business are searching for the right format to package the 3-D product. |
February 19, 2009 | Daily Trojan | PDF |
3-D Enthusiasm Is Anything But Flat |
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In a converted warehouse near one of Los Angeles's toughest neighborhoods, a coterie of professional 'techno-speculators' is playing around with what a growing number of entertainment industry folks hope the future of the small screen will be, namely 3-D. This is the Entertainment Technology Center at the University of Southern California, where the Home 3D Experience Lab, ETC's newest brainchild, is currently housed in a bare-bones room. The 3-D lab just opened this past week and isn't complete yet, meaning the team is still assembling all the various iterations of 3-D as it will be experienced in consumers' homes. But the fundamentals are in place glasses, screens, and playback devices says Bryan Gonzalez, the lab's technical project specialist. |
February 14, 2009 | ABC News | PDF |
Super Bowl: A 3D Showcase and Still Big Business |
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With DreamWorks set to debut a 90-second 3D spot during the Super Bowl for its new animated 3D film Monsters vs. Aliens, some industry experts say this is a sign that 3D may be becoming more mainstream. Couple that with NBC's showing of a special 3D episode of away is this 3D experience from becoming a mainstay in our living rooms? |
January 28, 2009 | InterestAlert | PDF |
Solving 3-D on Blu-ray |
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'[The Blu-rays were] encoded in anaglyph 3-D. That technology is almost 100 years old,' said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California (ETC at USC), of the old red and cyan glasses. 'Like consumers, the studios want 3-D in the homes as well. Until the technologies we saw all over CES this year hit the mainstream, the world needs bridge technologies to allow for enhanced experiences on existing TVs. 'The studios are doing what they can to satisfy the consumer demand for 3-D.' |
January 29, 2009 | Home Media Magazine | PDF |
Taking TV to the Third Dimension |
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'In many ways you have the perfect storm brewing,' said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California. 'Content makers, electronics vendors and consumers are aligned in their interest in bringing 3-D from the theater to the home.' |
January 13, 2009 | Los Angeles Times | PDF |
New York Times Wins Two Global Media Awards at CES |
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'The digital revolution of media has forged a bond between creative talent and leaders in technology who are pioneering the frontiers of a new age in communications,' said David Wertheimer, Vice-Chairman of the Global Media Awards. |
January 9, 2009 | Mediabistro.com | PDF |
Animators Envision 3-D TV at Home |
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Meanwhile, exactly how consumers will react to home 3-D isn't clear. The Entertainment Technology Center, a consortium at the University of Southern California funded by major studios, has set up a lab so that 3-D systems can be evaluated side-by-side and shown to students and other users. |
January 5, 2009 | WSJ.com | PDF |
Taking 3-D to a new dimension: the TV |
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'In many ways you have the perfect storm brewing,' said David Wertheimer, executive director of the Entertainment Technology Center at USC. 'Content makers, electronics vendors and consumers are aligned in their interest in bringing 3-D from the theater to the home. It's too early to tell whether consumers will bite. So far, audiences have taken well to 3-D releases in theaters. Last year, half of the tickets sold for 'Bolt' were for the 3-D version, even though 3-D screens represented just 32% of the total number of screens that played the movie,' Wertheimer said. |
January 5, 2009 | Los Angeles Times | PDF |
NATAS, CEA To Present First Global Media Awards |
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The television executives at NATAS reached out to experts in the new media field to help them design categories, establish criteria and select judges. One of them was David Wertheimer, CEO of the Entertainment Technology Center, a consortium based at the University of Southern California that brings together Hollywood studios, consumer electronics companies and others to explore new ways of distributing content. Wertheimer, now the Global Media Awards vice chairman, recalled how consortium member and Warner Bros. executive vice president of emerging technologies Chuck Dages brought him on board. 'My first reaction was that this was a great idea, I have felt for a long time there was no really high-profile recognition for emerging media the way there is for television and feature film,' Wertheimer said. 'We need to give awards to really deserving people who are sticking their necks out to break new ground.' |
January 3, 2009 | Multichannel News | PDF |
Fates & Fortunes |
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DAVID WERTHEIMER, executive director, Entertainment Technology Center, USC, has been named vice chairman, Global Media Awards. |
December 22, 2008 | Broadcasting & Cable | PDF |
Government-Industry Collaboration Paves the Way for Singapore to be a Global Digital Markerplace |
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At today's Digital Marketplace industry roundtable1 organised by the Infocomm Development Authority of Singapore (IDA), leading media and technology companies, including Motion Pictures Association, Entertainment Technology Center and MediaCorp agreed to collaborate in promoting international best practices in the areas of content security, management and distribution of digital media content. Such collaborations are key to the development of a vibrant Digital Marketplace, a programme spearheaded by IDA, to develop a trusted and conducive environment with capabilities and services for digital media businesses to hub, mcontent through and from Singapore, into the rest of the world. |
December 13, 2008 | My Solution Info.com | PDF |
The Way Well Watch |
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And entertainment futurists are always thinking ahead. For example, engineers are working on affordable, large-scale hologram images. Last week, at a Florida conference, the Institute for Creative Technologies showed off a hologram-like image of an animated head that held conversations with bystanders as they walked by. It's not hard to imagine a time when holograms will be able to move around a room in a lifelike way -- and possibly end up as part of the movie-theater experience. But patience is required. 'Really compelling holography is, I would say, 20-plus years away,' says David Wertheimer, who heads the Entertainment Technology Center at USC. |
December 8, 2008 | The Wall Street Journal | PDF |
Tackling 3-D TV |
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With the Consumer Electronics Show a month away, the market is getting ready to put its best 3-D foot forward with new consumer technology to support new methods of digital 3-D broadcasting. 'We expect to see a continuation of development of 3-D capable TVs,' said David Wertheimer, CEO of the Entertainment Technology Center @ USC, which is building a neutral 3-D TV testing lab. Rather that asking consumers to chose today's TVs or new 3-D capabilities, the consumer electronics industry is starting to roll out TV sets that support both standard and 3-D viewing. So for those familiar with the 'HD ready' slogan for sets that accommodate standard as well as HD imagery, soon '3-D-ready' TV will enter the consumer vocabulary. |
December 4, 2008 | THR.com Film | PDF |
The NFL, Live and in 3D |
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David Wertheimer, executive director of the Entertainment Technology Center at USC, said industry groups were trying to settle on one. Noting the demand that multiplexes have seen for recent 3D movies, Wertheimer said, 'It's pretty clear that there's an opportunity. We've got to all work together to make it happen sooner rather than later.' |
December 4, 2008 | Los Angeles Times | PDF |
Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope |
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The Entertainment Technology Center @ USC (ETC@USC) brings together next- generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer. The ETCs goal is to better understand how consumers are currently using technology and how best to reach these users. |
November 20, 2008 | PR News Online | PDF |
Yahoo CEO Yang to step down |
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Yang needed to step aside to give Yahoo a chance to start fresh, said David Wertheimer, the former president of Paramount Digital Entertainment and now the chief of the Entertainment Technology Center at the University of Southern California. 'The problem Yahoo has now is they've got to redefine themselves in a different landscape than they were when Jerry built the company,' Wertheimer said. 'As much as I like Jerry personally, I think employees, and Wall Street are looking for something revolutionary, a sign that the company is reinventing itself.' out-of-the-box employee portal that lets you store, find, share, and access business information. |
November 18, 2008 | ZD Net | PDF |
When Will Crisp Digital 3D Movies Come Home? |
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New cinema technology has enabled eye-popping 3D effects in movies like Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour and Journey to the Center of the Earth 3D. Yet, when those movies arrive on and Blu-ray, the only 3D option is to view them with the kind of old-school analgyphic glasses that offered a novelty 3D effect at the expense of clarity in the frame (and often a headache). Systems for putting 3D playback in the home are fast emerging from companies like Samsung and Philips, but how will the industry decide on a single standard for the home? The Entertainment Technology Center at the University of Southern California (ETC@USC) is stepping up by expanding its recently opened Anywhere/Anytime Content Lab (pictured) to give studios a place to play with stereo video technology. F&V got on the phone with ETC@USC executive director David Wertheimer for a quick chat about going deep with home video. |
November 6, 2008 | Studio Daily | PDF |
Join us 'Into Tomorrow' ... |
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David Wertheimer was a participant on Dave Gravelines internet radio show 'Into Tomorrow'. |
November 5, 2008 | Into Tomorrow with Dave Graveline - RADIO | PDF |
Global Media Awards Appoints Vice Chairman |
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David Wertheimer, executive director of the Entertainment Technology Center @ USC (www.etcenter.org), a non-profit consortium that brings top entertainment and technology companies together with next-generation consumers, has been named vice chairman of the Global Media Awards. |
November 4, 2008 | Pressbooth | PDF |
Warner Bros. to offer legal movie downloads in China |
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Warner Brothers has agreed to distribute its newly released films via a Chinese website, Voole (Union Voole Technology). The aim is to offer a legitimate video on demand service to compete with illicit download sites and pirate dvd sellers. Films will be offered at US$0.60 - 1. In 2005, US studios lost US$2.7 billion in potential sales to the illegitimate offerings. Pirate copies make up an estimated 93% of all films sold in China. Later this month Warner and Sony television offerings will be available via a subscription service. USC Entertainment Technology Center head David Wertheimer endorsed the Warner effort to find a new approach to the gutsy move. It breaks many of the rules.' |
November 4, 2008 | US China Today | PDF |
Warner Bros. to offer legal movie downloads in China |
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David Wertheimer, who heads the Entertainment Technology Center at USC, applauded the studios for experimenting with new pricing, release windows and technologies to stem piracy. 'Warner Bros. recently announced day-and-date digital distribution in Korea -- it's an experiment to see how consumers will react, whether it will help stem some of the piracy, and it's a gutsy move. It breaks many of the rules,' Wertheimer said in response to an e-mailed question. 'Time will tell how it worked, but one thing that heartens me is that the studios are not doing what the music industry did; instead they are out there taking risks,' Wertheimer wrote. |
November 4, 2008 | LA Times | PDF |
Hollywood mulls digital content delivery standard |
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Hollywood studios are closing in on an industry standard for master digital files used to transmit entertainment content to broadcasters, websites and mobile service providers. According to The Hollywood Reporter, studios are mulling a digital video package (or DVP) standard solution spearheaded by the University of Southern California's nonprofit Entertainment Technology Center--a standard would not impact consumers, but would enable content providers to more efficiently transmit their digital fare to content distribution partners. |
October 30, 2008 | Fierce Mobile Content | PDF |
Digital-delivery standard in sight |
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Another potential standard is being discussed, working under the umbrella of the nonprofit Entertainment Technology Center@USC. A digital video package, or DVP, as some have begun to refer to the proposed standard, could have a massive impact by generating efficiencies across the entertainment industry. It would not affect consumers but would be used in B2B settings where content providers such as studios and networks transmit their fare to content distributors including broadcasters and Web sites. The ETC@USC held its first meeting with its studio members Disney, Fox, Paramount, Sony and Warner Bros. on Monday, behind the scenes at the Society of Motion Picture and Television Engineers Technical Conference and Exhibition in Hollywood. The parties discussed the potential for working together on a technical specification for such a format. |
October 30, 2008 | Hollywood Reporter | PDF |
Digital-delivery standard in sight |
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Another potential standard is being discussed, working under the umbrella of the nonprofit Entertainment Technology Center@USC. A digital video package, or DVP, as some have begun to refer to the proposed standard, could have a massive impact by generating efficiencies across the entertainment industry. It would not affect consumers but would be used in B2B settings where content providers such as studios and networks transmit their fare to content distributors including broadcasters and Web sites. The ETC@USC held its first meeting with its studio members Disney, Fox, Paramount, Sony and Warner Bros. on Monday, behind the scenes at the Society of Motion Picture and Television Engineers Technical Conference and Exhibition in Hollywood. The parties discussed the potential for working together on a technical specification for such a format. |
October 30, 2008 | IT Broadcast and Digital Cinema | PDF |
Digital Hollywood in LA - Can We Get Some Broadband With That Media? |
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David Wertheimer, Executive Director of the ETC will be on a panel at digital Hollywood titled 'Hollywood Reinvented! Internet Video, Mobile, User Generated Media, IPTV and Broadband as Next Generation Mass Media Programming and Big Business'. |
October 15, 2008 | Broadband Development | PDF |
Can Hollywood bring 3DTV home? |
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Companies remain in the experimental phase of working out a business plan and will be for some time although the revenue will be generated through either ad-supported content or subscription-based services, said K.C. Black, Director of Business Development at the Entertainment Technology Center at the University of Southern California. 'In five years time, we will understand the new media consumer much better and I suspect we will find that a mixture of both ad-supported and subscription-based services will continue,' Blake said. |
September 8, 2008 | EE Times | PDF |
It's an ITunes SmackDown Bonanza |
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It's a different story now. The iTunes backlash has gained serious momentum. There is no shortage of iTunes critics or competitors now, including TV networks, cable providers, retailers and movie studios, many of which are forging online strategies that conspicuously exclude Apple. 'Frankly, I'm not really sure why [the backlash] didn't start sooner,' says KC Blake, director of business development at the University of Southern California's Entertainment Technology Center. 'It's not like anyone is making a ton of money off iTunes.' |
September 4, 2008 | Wired | PDF |
New Media Ventures Not Making Piles of Money, Yet |
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Separately, the Entertainment Technology Center (ETC) at the University of Southern California (USC), which hosted SMPTEs August meeting, has formed its own 3-D workingmainstream standard is on,driven largely by the major movie studios group chaired by a representative from Dolby Labs. It aims to define the core issues involved in driving 3D content into the home. The work at the USC lab complements that of SMPTEs new task force, said David Wertheimer, executive director of ETC, which was the official test site for the digital cinema standard set in 2005. The USC lab, founded in 1993 by 'Star Wars'direc- tor George Lucas, has backing from a number of Hollywood studios as well as a handful of technology companies. Separately, ETC is asking vendors to install their 3DTV sys- tems in its content lab 'so [studios] can have a place in Los Angeles where they can bring their to-be-released content to view it using existing and emerging 3-D displays, formats and technologies,' said Wertheimer. |
September 1, 2008 | San Fernando Valley Business Journal | PDF |
Beijing Here I Come |
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On another note, many of you probably remember USCs Entertainment Technology Center for the work it did in Digital Cinema, working with a consortium of industry leaders to help establish a Digital Cinema standard. Now that that work is done, ETC is now launching its Anytime/Anywhere Content Laboratory to study consumer behavior in the all-digital environment. I interviewed ETC CEO/executive director David Wertheimer about the goals of the Anytime/Anywhere Content Lab (which is not open to the public). To read that interview and see some photos of the labs interior, check out www.MobilizedTV.com. |
August 7, 2008 | Studio Daily | PDF |
Anytime/Anywhere Content Lab |
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USCs Entertainment Technology Center has a history of being in the right place at the right time. Created as a consortium funded by the major content, technology, CE and service companies, ETCs stated goal is 'to understand next-gen consumers and explore new opportunities for reaching them with digital content.' ETC was the main player, for many years, in the efforts to arrive at a standard for Digital Cinema. With that task behind the organization, ETC and its CEO/Executive Director David Wertheimer have now turned their attentions to the Anytime/Anywhere Content Laboratory (AACL). |
August 7, 2008 | Mobilized TV | PDF |
L.A. lab forms 3DTV group |
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SAN JOSE, Calif. A major university lab has quietly kicked off an industry working group to study the future for stereoscopic 3D on next-generation televisions. The Entertainment Technology Center at the University of Southern California has formed a 3D working group chaired by a representative from Dolby Labs. It aims to define the core issues for driving 3D content into the home. The group is at least the fourth to convene this year to study the opportunities and challenges around 3DTV. The effort comes at a time of rising interest among Hollywood movie makers in generating more 3D content for the cinema and finding new outlets for it in the home. |
August 7, 2008 | EE Times | PDF |
Simplifying the Internet |
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For Chumby to be successful, it must convince device makers to partner with them for content rather than building their own network, says David Wertheimer, executive director of the nonprofit Entertainment Technology Center at the University of Southern California, which tracks the $170 billion consumer electronics industry. Opportunities Abound 'My sense is that consumer electric companies that are building their own content delivery systems are going to realize that being in the content distribution business is not their business,' he said. 'Its smarter for them to partner with people who focus solely on that.' Chumby content could also act as a screen saver on idle devices. 'You walk around and see screens all around you, and a lot of the times theyre idle,' said Wertheimer. 'The opportunity to populate screens with content is a substantial market.' |
August 4, 2008 | San Diego Business Journal | PDF |
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